How do some of the top brands like Netflix, Nike, and Disney drive audience participation and fandom? We find out in this episode, where we look back at one of our favorite conversations from last year with Alyssa Bonanno, the Chief Creative Officer and Founder of next-gen creative agency Better Half.

Full Episode Details

Audience participation and engagement are crucial for the consumer and entertainment brands that Better Half works with. But what’s the key to tapping into those fandoms? For Alyssa Bonanno, the trick is being “fandom-led.” She joins the show to share how her agency fosters great working relationships with huge brands and their audiences to drive results.

We hear how the small-but-mighty team thrives, the benefits of intentional hiring, and how her agency manages consistently high-quality social output for brands. Alyssa gives us some back story on how she built her team, Better Half’s own strategy for success, and why she believes you need to take big swings on social to get noticed.

In This Episode:

1:32 - An introduction to Better Half
3:35 - Excelling for big clients in a boutique agency
6:07 - Sustaining community engagement with Netflix
9:46 - Matching Netflix’s identity on social
12:15 - Operating in the niche vs mainstream
14:09 - Intentional hiring for difficult roles
19:47 - Alyssa’s team structure decisions
21:45 - How Better Half showcase their culture
25:10 - Better Half approach to social
28:32 - How Better Half uses Substack
30:14 - Where to find Alyssa and Better Half
33:09 - Alyssa answers the Final Two

Resources

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Greatest Hits: How Better Half Is Breaking Social Molds 39:16 Share

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Greatest Hits: How Better Half Is Breaking Social Molds