We are delighted to welcome Josh Rangel, Senior Vice President of Social Media at Golin, to this episode of Social Pros.

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Full Episode Details

When McDonald’s brought back their All-Day Breakfast, a simple press release or social media post wasn’t enough…but how did Golin and their team mastermind a mammoth relaunch campaign?

On this episode of Social Pros, Josh Rangel, Senior Vice President of Social Media at Golin, shares why he and his team spent hours upon hours on Twitter for their McDonald’s All-Day Breakfast campaign.

Plus, he shares top tips for stopping the scroll on social, helping clients leverage ever-changing platforms and finding a work-life balance.

In This Episode:

0:00 – Introduction
4:26 – Introducing Josh Rangel
4:55 – How social has evolved at Golin
6:13 – Unpacking Golin’s McDonalds campaign
14:27 – Would they pull it off now?
16:41 – Earned media and authenticity
21:13 – Guiding clients through social challenges
24:15 – How to deal with burnout
28:20 – How Josh staffs teams at Golin
32:32 – Influencers changing the face of social
36:06 – Josh’s final two
41:13 – Outro

Resources

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How Golin Goes All-in on Breaking New Social Ground 41:53 Share

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Shownotes Transcript

How Golin Goes All-in on Breaking New Social Ground