Once you hit ‘publish’ on a piece of core content, it’s easy to get caught up in the production cycle before starting on something new. But when you don’t repurpose your pillar content, you miss the opportunity to extend its life and maximize its potential. This episode of Social Pros with Content 10x founder and CEO, Amy Woods, is full of tips to help you get started.

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Full Episode Details

Are you serious about maximizing the potential of your content?

Social pros spend hours making each piece of core content. But in doing so, it’s possible to neglect to see the potential value that comes from repurposing it.

On this episode of Social Pros, we speak to Amy Woods, founder and CEO of content repurposing flagbearers Content 10x.

Amy shares the story and purpose behind Content 10x, the key benefits of content repurposing and how she and her team help B2B clients find the true potential of their videos, podcasts and written content.

Plus, she explains her ‘content waterfall’ method, shares what she has learned from speaking to social pros on her podcast, B2B Content Strategist, and tells us about her opinions on how to best use AI.

In This Episode:

0:00 – Introduction
3:57 – What do Content 10x do?
7:26 – How content repurposing can benefit social teams
13:39 – What stands in the way of repurposing
16:19 – Why social teams could be sitting on a goldmine of great content
18:37 – Amy explains the ‘content waterfall’ approach
25:13 – Findings from Amy’s podcast, ‘B2B Content Strategist’
35:16 – Amy’s Final Two
37:48 – Outro

Resources

Schedule a consultation with ICUC
Grab your free Social Media Audit Bundle
Connect with Amy on LinkedIn
Follow Amy/Content 10x on Twitter
Follow Amy on Instagram
Visit the Content 10x website

Amy’s previous appearances:

Visit SocialPros.com for more insights from your favorite social media marketers.

How Repurposing Content Makes You A B2B Social Hero 38:20 Share

Social Pros Podcast

Shownotes Transcript

How Repurposing Content Makes You A B2B Social Hero