How can global brands cultivate a strong sense of community that keeps their audience interested and engaged on social? We ask Anthony Yepez, Associate Director, Social Media at Orangetheory Fitness, as he returns to chat with us on Social Pros.

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Full Episode Details

Sustaining a strong community spirit across a global company is not an easy feat. Especially when your brand has franchisees, studios, and team members all around the world. So, what is Orangetheory Fitness’ secret?

On this episode of Social Pros, Anthony Yepez shares how social listening, audience understanding and, leading by example build the foundations for Orangetheory’s community-led strategy.

He also talks to us about how he uses Reddit for content opportunities and the benefits of consistently leveraging user-generated content (UGC). Plus, he shares his predictions on what’s in store for social pros over the next few years.

In This Episode:

2:59 - Anthony explains Orangetheory and his role
5:46 - Sustaining a “community feeling” for a global brand
8:30 - Balancing individuality with brand goals
13:07 - Instilling a social media mindset
14:56 - How Orangetheory leverages user-generated content
19:24 - Orangetheory’s Reddit strategy
22:15 - Maximizing a small-but-mighty social team
25:11 - Anthony’s predictions for the next year in social
30:52 - Anthony’s Final Two

Resources

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Orangetheory’s Approach to Building A Strong Community on Social 34:14 Share

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Orangetheory’s Approach to Building A Strong Community on Social