How can brands build strong, beneficial partnerships with creators? We invite Lucy Quick, Creator Partnerships Manager, Global E-Commerce Operations at TikTok, onto Social Pros to tell us her thoughts.

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Full Episode Details

It’s one thing collaborating with influencers, but building meaningful, long-term partnerships is no easy feat. So what are the best ways to make sure your partnerships are successful?

Lucy Quick has experience working with both brands and creators, so we couldn’t pass up on the opportunity to pick her brains. She provides insights on the current influencer marketing landscape, reveals what questions brands should be asking and explains why storytelling with data is the best way to prove your ROI.

Plus, Lucy shares why working with smaller influencers could be beneficial and tells us the secrets behind the most successful campaigns she’s worked on.

In This Episode:

3:50 – The current state of influencer marketing
7:57 – Questions that brands aren’t asking enough when working with influencers
11:02- The top trends Lucy is seeing in the industry right now
14:56 – When influencers pivot to becoming competitors with brands
18:14 – How brands can strike a good balance between micro and macro influencers
19:51 – How brands should approach influencers in the early days of their career
22:08 – The best ways to talk about ROI and metrics
24:37 – How to navigate regulations around influencer marketing
26:55 – Lucy tells us about a funny campaign experience
29:18 – The different skill sets required for live streaming
36:15 – Lucy’s tip for becoming a social pro

Resources

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Unlocking Better Partnerships - A Deep Dive with Lucy Quick 38:02 Share

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Shownotes Transcript

Unlocking Better Partnerships - A Deep Dive with Lucy Quick