If you want to connect with your audience in the here and now, you’ve got to lean into the moment. That’s one of the key takeaways from this episode with Renee D. Edwards, Global Social & Brand Marketing Executive. Renee brings bags of experience and wisdom to this episode, having worked with huge brands like IBM, Intel, and Samsung.

Full Episode Details

All brands want to build that all-important connection with the audience on social media. But it is definitely easier said than done. Luckily, we have Renee D. Edwards on the show to give us some pointers on embracing and building your community on social media.

For Renee, sometimes social pros need to “color outside the lines” and try something a little different – whether that be spending extra time engaging in the comments or collaborating with brands and content creators. We hear in this episode how social comments are “the new Twitter,” and why social pros should spend time connecting with people and other brands via comments.

Renee shares her take on why she values collaboration over competition. While social media is a highly competitive place, sometimes it pays dividends to collaborate with other brands to create fun, refreshing content that stands out on your audience’s social feed. We also hear her thoughts on AI, authentic content, working with content creators, and more.

In This Episode:

2:22 - Renee shares what she’s working on and is most passionate about
4:05 - The themes Renee is seeing in the B2B space
6:57 - Leaning into the moment on social
8:35 - How B2B and B2C social strategies differ
10:35 - Being social savvy on LinkedIn as a B2B leader
13:27 - How AI is shaping how social platforms are used
14:18 - Why comments are the new Twitter
18:55 - Best practices for handling comments on social media
20:43 - How to balance collaboration with competition
22:40 - Renee’s favorite campaigns as a Webby Awards judge
25:21 - Highlights from Renee’s career
27:08 - Renee’s experience being an advisory board member of Storythings
29:09 - What brands can learn from content creators
32:54 - Renee’s favorite brands to follow on social media
35:44 - How to connect with Renee
36:53 - Renee’s advice for those looking to become a social pro

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Why Brands Need to Lean into the Moment on Social 49:10 Share

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Why Brands Need to Lean into the Moment on Social