Learn how to infuse your business with authenticity.

This week's guest is Dr. Micaela Herndon. Dr. Micaela Herndon is a business and brand strategist who helps entrepreneurs monetize their influence and brand authority with magnetic video visibility by simply being themselves. After spending nearly a decade working in business and educational development for multimillion-dollar institutions and startups, Micaela knows how authenticity and expertise drive conversion, 5-figure launches, and sold-out events—and it’s not following the social media algorithm. It’s about connecting with clients on a human level and building rapport that speaks to the transformation clients desire to see in their lives.

In this conversation, Micaela speaks with me about how to create a sustainable business presence on social media that feels authentic and how to identify and create you own path so you're not falling in to the trap of "unicorn success".

We talk about normalizing the journey of an entrepreneur and why it's important to carve out your own space where you can show up in a genuine way.

Music: Tuesday by Sascha Ende, Music.io

Connect with Micaela:

https://www.micaelaherndon.com

https://www.facebook.com/drmicaelaherndon

https://www.pinterest.com/micaelaherndon/_created/

https://www.instagram.com/drmicaelaherndon/

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Business and Brand Strategy