According to marketing Sherpa, the average open rate for welcome emails is 50%. That’s insane! It makes them 86% more effective than standard newsletters. There’s a reason welcome sequences are referred to as nurture campaigns. There are two types of email subscribers, those who are ready to buy and those who aren’t. The ones who aren’t ready to buy will need time to warm up to your brand and a nurture campaign will help give them direct information about your product or service.

Learn how to create a nurture campaign or a welcome email sequence.

According to campaign monitor, a welcome sequence invokes trust from your audience and shows them you’re not just interested in them because you hope they’ll buy something, but rather that you’d like to engage and provide value to them. A good rule of thumb is to add value 80% of the time and sell to your audience 20% of the time.

Follow my easy six steps to creating an email welcome sequence.

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Download my free nurture sequence and welcome email guide at: getauthenticbranding.com/resources

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How to create an email nurture sequence