Key Messages help you prioritize the information you need to communicate to your ideal customers, ensure consistency and accuracy of that information and stay focused when you’re speaking about your business. They tell your audience what you do, how you are different and what value you bring to your potential customer’s lives.

To further crystalize those ideas, think of your key messages as things that articulate: what you do, how you are different and what value you bring to your potential customer’s lives.

You want your key messages to be:

-      Concise; think literally a sentence

-      Strategic; they should communicate your value as a business

-      Relevant; your ideal customer should be able to identify with your messages

-      Simple; don’t make the language hard to understand by including a bunch of industry jargon

-      Most importantly, you want them to be on-brand. Remember, we’re all about building an authentic brand around here, so if you write a sentence down and it doesn’t resonate with you or “feel” right, it’s not going to feel authentic to your audience. While there’s a definite science to creating a brand, there’s also your gut instinct that’s worth listening to to make sure you’re not straying into any weird territory. For me, being authentic means feeling genuine and relatable.

If you need help getting started, visit getauthentic.com/resources and download my key message brainstorming workbook. It walks you through the exercise we just talked about!

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Music: Tuesday, by Sascha Ende, Music.io