Are you a small business that wants to be a big business?

Branding is the key to attracting your ideal clients and making your marketing more effective and efficient. But how do you build a resilient brand?

Learn how to build a brand for your small business.

Help your small business grow and scale by building a resilient brand.

Key Takeaways:

You do not have to outsource branding to an agency in the early days of your business
Build a brand by identifying:
Who you are
What you stand for
Your Target Audience
and Your voice
Use design as a silent ambassador of your brand

There is so much strategy that goes in to building a brand and it's not just for big businesses. Help your business grow and scale by making sure every part of your brand, from your decisions to your culture is aligned and sending the right message.

Today's guest is Kristen Graham Brown. Kristen is the owner and chief creative officer at Hoot Design Company. After working in advertising in Chicago, Kristen started Hoot as a custom paper and design shop.

11 years later, it's a boutique branding agency with 14 employees and a home in a newly renovated building Kristen and her husband purchased at the end of 2020.

Hoot specializes in full scope branding which starts from the inside out, it includes culture and every touchpoint someone has with the brand. They specialize in the hospitality industry where customer service and brand experience are essential to success.

Connect with Kristen

Music: Tuesday by Sascha Ende, Music.io

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Shownotes Transcript

Learn how to build a resilient brand