In episode 651, Rob Walling catches up with fan favorite Mike Taber, who co-hosted the first 448 episodes of Startups For the Rest of Us. The last time he was on the podcast, Bluetick was still a side hustle. Now, 15 months later, he shares that the app is now profitable, supporting him full-time, and gives an update on some key parts of his entrepreneurial journey.

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Topics we cover:

1:34 - An update on Bluetick
6:26 - Is Bluetick a profitable business?
8:59 - Why Mike decided to pivot his company to supporting agencies
13:34 - Setting up Bluetick to scale from 1x to 500x volume
15:33 - Is Mike doing much marketing these days?
19:12 - Mike’s celebration moment in the past 15 months
20:40 - When Mike realized he had product-market fit
23:54 - How Mike thinks about implementing new features
24:55 - Mike’s low point in the past 15 months
26:27 - What changed that allowed Mike’s business to grow so dramatically over the past year?
32:50 - Is Mike planning to update his marketing to position the product to agencies?

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If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

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Episode 651 | From Side Hustle to Full-time & Profitable (with Mike Taber) 36:29 Share

Startups For the Rest of Us

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Episode 651 | From Side Hustle to Full-time & Profitable (with Mike Taber)