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cover of episode Episode 764 | Finding Hockey Stick Growth with an A.I. Wrapper (with Jordan Gal)

Episode 764 | Finding Hockey Stick Growth with an A.I. Wrapper (with Jordan Gal)

2025/3/11
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Startups For the Rest of Us
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Jordan Gal: 我之前的公司CartHook虽然快速增长，达到数百万ARR，但最终被Shopify扼杀。之后我创立了Rally，但进展缓慢。后来我意识到，创业不应该这么难，于是我们缩减团队规模，并转向开发AI语音助手Rosie。Rosie为小型企业提供AI语音代理服务，帮助他们接听电话，解决因工作繁忙或时间限制而无法接听电话的问题。起初，我们开发了包含许多功能的版本，然后根据用户反馈，逐步删除不重要的功能，最终确定了基础功能，并在此基础上添加高级功能。我们最初的定价策略是7天试用期，但发现用户使用率低，于是改为25分钟试用，这使得转化用户都成为活跃用户，从而降低了用户流失率。我们还简化了入门流程，让用户在几分钟内就能体验到产品的价值。目前，Rosie的月收入增长迅速，我们正在努力实现1000万ARR的目标。 Rob Walling: 在与Jordan Gal的对话中，我了解到他如何从CartHook到Rally，再到Rosie的创业历程。他分享了在寻找产品市场匹配、快速迭代、以及AI驱动产品快速增长的经验。我们讨论了有效入门的重要性，以及在AI时代MVP的构建方式。Jordan强调了在快速增长和构建健康业务之间的平衡。他提到，在AI领域创业，既要保持乐观，又要保持警惕，因为市场变化迅速，竞争激烈。

Deep Dive

Chapters
This chapter recounts Jordan Gal's entrepreneurial journey, starting with the success and eventual downfall of CartHook due to Shopify's actions, followed by the pivots of Rally and finally the creation of Rosie, an AI-powered answering service. It highlights the challenges faced in each venture and the lessons learned along the way.
  • CartHook's rapid growth and its demise due to Shopify's actions
  • Pivot from Rally to Rosie
  • Rosie's focus on AI and answering service for small businesses

Shownotes Transcript

How do you build an MVP for an AI-enabled SaaS? 

In episode 764, Rob Walling interviews Jordan Gal, co-founder of Rosie, to learn about how he pivoted from Rally to build an AI-driven product for small business owners. Jordan shares insights into the challenges of finding product-market fit, the importance of trial and error, and the rapid growth Rosie has experienced since its launch. They delve into the significance of effective onboarding, and how building an MVP changes in the face of AI. 

**Topics we cover: **

  • (2:38) – From CartHook to Rally to Rosie

  • (6:28) – Deciding to pivot and feeling product-market fit

  • (12:55) – Coming up with a feature set

  • (16:50) – Building an MVP quickly

  • (19:29) – Competition when developing with AI 

  • (24:52) – Removing features and flexibility in software

  • (29:59) – Incredibly fast onboarding

  • (33:22) – Balancing a “better business” with a “faster business”

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