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Episode 779 | 10 Myths Most SaaS Founders Believe
2025/6/17
Startups For the Rest of Us
M
Mark Thomas
R
Rob Walling
Rob Walling: 许多七位数SaaS创始人认为自己不擅长营销，但事实可能并非如此。他们可能只是缺乏某些技术技能，但他们对公司和客户的深刻理解使他们成为优秀的营销人员。重要的是要对自己有现实的评估，而不是自恋地认为自己在所有方面都是满分。如果公司已经达到了七位数的ARR，那么创始人肯定做对了一些事情。
Mark Thomas: 我认为创始人通常是最优秀的营销人员，他们对公司、客户和信息传递有深刻的了解。他们可能缺乏营销的技术技能，但这种自我限制的信念会导致团队结构上的错误选择和资金浪费。创始人可以通过转换心态，努力学习并做好营销。即使今天的营销技术不如别人，他们可能也做得很好。
Deep Dive
Many SaaS founders, even those generating seven figures in revenue, underestimate their marketing capabilities. This self-limiting belief leads to poor team choices and wasted resources. Successful founders often possess innate marketing skills, even if they lack formal training.
- Seven-figure SaaS founders often undervalue their existing marketing skills.
- Focusing on strengths and learning new skills is more effective than hiring immediately.
- Successful founders often grow their businesses significantly before building a marketing team.
Shownotes Transcript