51. Why Building a Community on Your Platform is Important + The Importance of Support
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It’s Women’s History Month, and as we celebrate the trailblazers, historians, and up-and-comers, I think it’s timely to speak about women supporting women. My guest this week, Elayne Fluker, has built a brand and business around this concept. She is the creator and host of the Support is Sexy podcast, a podcast dedicated to featuring women entrepreneurs and their stories.

Although her podcast is about entrepreneurship, Elayne also created a forum to serve as a meeting place where like-minded, creative, and talented women can collaborate, share, uplift, and support one another. Elayne discusses her own journey into entrepreneurship after having a successful and lucrative career as a media specialist, including how she made her leap and what she’s learned along the way.

She also provides a host of great tips on ways to market content to increase your following as well as how to market yourself. Forty-minutes of goodness coming your way. 

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Elayne has worked in media for more than 20 years

• Started career working in print media for magazines; first internship was at Essence; she was a junior editor and assistant for Susan Taylor

• Passionate about creating a space for women to share their stories, which is why she created her podcast (Support is Sexy) and Facebook mastermind group

• The Support is Sexy idea is about empowering women to know and believe that having it all doesn’t mean doing it all alone

• Has been a full-time entrepreneur since 2014; her last position was with Martha Stewart Living, where* *she was managing director for the Martha Stewart and *Martha Stewart Weddings *websites

• We discuss what to consider when contemplating making the leap from a 9-to-5  job to becoming a full-time entrepreneur

• Elayne often asks her clients: “How can you package what you’re already doing?”

• In 2015, she took a personal development workshop called “Momentum,” during which she found that the two most difficult things for successful folks to ask for were love and support

• She began saying “support is sexy,” which was often received positively, and she decided to use the phase as the name for her podcast

• Support and collaboration is a pillar of her business

• We discuss charging what you’re worth

• Tips for creating a following:

• Be consistent; show up when you say you’re going to show up

• Let people know about your business; ask people to tell other people

• If you have a group, make sure you welcome new members (it helps it make it a friendly space)

• Social media: share as much as possible and engage (remember you don’t have to be everywhere)

• Tip: Make sure you build your own platform; drive people back to your website

• Tip: Build your email list by developing offerings (i.e. guides)

• Advises that if you’re looking to get more press, consider being on other podcasts, local stations (tv and radio), and local events at the chamber of commerce (i.e. teach a class)

LINK LOVE

• Support is Sexy Mastermind on Facebook)
• Support is Sexy Mastermind Membership )
• Chic Rebellion TV)
• Tamara Fleming Photography)
• Tropical MBA) [podcast]
• Smart Passive Income) [podcast]
• Entrepreneur on Fire) [podcast]
• Tim Ferris Show) [podcast]
• Think and Grow Rich) by Napoleon Hill [book]
• #BlackExcellence: 5 Podcasts You Need in Your Life Right Now) by Demetria Irwin
• 56 Podcasts That Brown Girl Bosses Are Now Playing)
• Numi Oraganic Tea Rooibos)
• Top 10 Tips To Be An Unforgettable Podcast Guest by Elayne)

Elayne Fluker) Website: elaynefluker.com) Website: girlonpodcast.com))Podcast: Support is Sexy)Tumblr: elaynefluker.tumblr.com)Instagram: @elaynefluker)Facebook: elaynefluker)Twitter: @elaynefluker)YouTube: Elayne Fluker) WHERE’S NACHE’ Website: nachesnow.com)Facebook: studio78podcast)Instagram: @nachesnow)Youtube: Nache Snow)Twitter: @nachesnow)LinkedIn: nachesnow)Podcast: Studio 78)Pinterest: Tallook)

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