In the latest episode of Subscriptions: Scaled, we speak with David Heinemeier Hansson, CTO at Basecamp.

Basecamp is a project management and team collaboration software that helps keep everything from falling through the cracks. It’s a way to keep remote workers on the same page so they can organize and share information, discuss, and make decisions. The Basecamp system aims to help people prioritize meaningful work, reduce wasted time, and restore work-life balance for employees.

At the beginning of the episode, we learn how Basecamp works and its competition in the company’s early days.

David has worked with his partner at Basecamp for over 20 years and we learn how they’ve made it work for so long. We also find out how David has stayed disciplined in his career.

The evolution of SaaS is also discussed, as the term had only just been coined after Basecamp was established.

Towards the end of the episode, we discuss Basecamp’s pricing structure in detail, which is quite different from the company’s competitors.

There’s a free personal plan, a business plan at $99 a month, and 15% off if you choose to do a year. We learn why this particular pricing model was chosen.

Learn how popular collaboration software Basecamp has grown to success over the years by tuning into the latest episode of Subscriptions: Scaled with David Heinemeier Hansson, CTO of the company.

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20 Years of Developing SaaS with David Heinemeier Hansson, CTO at Basecamp 48:57 Share

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions

Shownotes Transcript

20 Years of Developing SaaS with David Heinemeier Hansson, CTO at Basecamp