In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology, is joined by Brian Runnals, President and Founder of Recur Outdoors. Brian provides insight into how Recur Outdoors landed upon their current brand strategy and how they differentiate themselves from other subscription businesses. He also shares tips on customer retention, incentives, and building vs. buying.

The episode opens with Brian touching on the eight-year history behind Recur Outdoors, as well as the pivots they had along the way. He shares the impact that their customers had on them, explaining that while Recur Outdoors first focused solely on fly-fishing, their customers eventually pushed them into offering other categories of gear as well.

Brian continues by diving into the things Recur Outdoors does to differentiate their business. He highlights the importance of examining and experimenting with customer experience, and explains that creating value in more than just the subscription product is a pivotal component in differentiating Recur Outdoors from competitors.

Brian wraps the episode with a piece of advice to other founders. He states that in hindsight, he would have invested more time and money into the technology behind Recur Outdoors earlier on and not waited until the company grew to take that step.

You can find this episode’s guest, Brian Runnals, on LinkedIn. You can also find Recur Outdoors here. Don’t forget to rate, download, and subscribe to the show and share this episode with your network.

See you in the next episode!

Resources:

Churn Buster: https://churnbuster.io/

Stripe: https://stripe.com/

Creating Value Outside of the Subscription Product with Brian Runnals, President and Founder of Recur Outdoors 40:09 Share

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions

Shownotes Transcript

Creating Value Outside of the Subscription Product with Brian Runnals, President and Founder of Recur Outdoors