On this episode, we talk with Jeremy King, CEO and Founder at Attest, a market research company that revolutionizes market research by offering a user-friendly SaaS platform with a microservices architecture. Their automated approach eliminates guesswork, allowing businesses to obtain actionable data to inform decisions and accelerate growth.

Jeremy explores various aspects of subscription businesses, focusing on understanding triggers for cancellations, strategies for winning back churned customers and attributions of blame for cancellations. They researched consumer perspectives and found that external factors — like the economy and the subscription company itself — are often blamed for cancellations.

Consumers prioritize better pricing and product value when reconsidering subscriptions, while other factors, like packaging, delivery, and customization, rank lower in importance. The study provides valuable insights into consumer behavior and preferences for subscription businesses.

Some customers use the platform to track competitors and market trends, while others take a more event-driven approach, reacting to market changes or investment opportunities.

Jeremy highlights a favorite example of a successful bold move made by a customer called Bloom and Wild, an online flower retailer, who delisted the top-selling SKU of red roses in the UK, leading to a significant increase in revenue and media attention during Valentine's Day.

This example showcases the power of innovative ideas and informed decision-making using Attest's platform.

Resources mentioned:

Jeremy King -
https://www.linkedin.com/in/jeremykingjk/

Attest | LinkedIn -
https://www.linkedin.com/company/attest-technologies-limited/

Attest | Website -
https://www.askattest.com/

Bloom and Wild -
https://www.bloomandwild.com/

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#SaaS #Subscriptions #SubscriptionBusiness #Churn #SubscriptionService

Digging Deep Into Consumer Behavior with Jeremy King at Attest 38:08 Share

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions

Shownotes Transcript

Digging Deep Into Consumer Behavior with Jeremy King at Attest