In the latest episode of Subscriptions Scaled, we speak with JP Werlin, Chairman of the Board and Co-CEO at Pipeline.

Founded in 2006, Pipeline is a CRM for small and midsize businesses. It’s designed to empower sales teams across various industries to build game-changing relationships. More than 18,000 customers in 60 countries use Pipeline to gain visibility into their sales, drive opportunities, and close more deals.

Pipeline was started when Ruby on Rails CRM was one of the only options out there. JP and his partner, Nick Bertolino, looked inside at their own business problems when they were running an online marketing agency. From there, they decided to focus on the e-commerce retailer space and CRM, and Pipeline was developed.

Nick and JP sold Pipeline after 16 years, and the branding and vision have still been kept very much intact.

JP’s next business venture in the industry is Pyrezo. The software enables users to identify, measure, and prioritize fuel mitigation efforts. Pyrezo gives people the most current status of their fuel risk profile to know how to protect their community best.

Learn how JP Werlin, Co-CEO at Pipeline, took the CRM subscription company to success, by tuning into the latest episode of Subscriptions Scaled.

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From CRM to Fire Risk Management Software with JP Werlin, Co-CEO at Pipeline 36:00 Share

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions

Shownotes Transcript

From CRM to Fire Risk Management Software with JP Werlin, Co-CEO at Pipeline