In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology Solutions, is joined by Joel Van Horn, CTO of PetPlate. PetPlate is a human-grade dog food company that ships personalized, pre-portioned meals to subscribers.

Joel starts the episode sharing his journey from graphic design and product management to being a "white hat hacker." He eventually got into e-commerce consulting so he could start building things again instead of breaking things.

Joel looks at technology from the user experience side, and sees it as part of the opportunity to build a relationship with customers.

He talks about why custom solutions are usually the best solution for fast-growth companies, along with the angles he considers when deciding between custom and third-party solutions.

Joel shares some of their strategies for balancing flexibility and efficiency to keep subscribers satisfied. He also talks about the importance of evolving subscriptions and the opportunity of "just-in-time" subscriptions.

Finally, Joel talks about the challenges of payment solutions and international expansion.

You can find this episode's guest, Joel Van Horn, on LinkedIn. You can also find PetPlate here. Don't forget to rate, download, and subscribe to the show, and share this episode with your network.

Resources:

From Hacker to Customer-Focused CTO with Joel Van Horn of PetPlate 37:56 Share

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions

Shownotes Transcript

From Hacker to Customer-Focused CTO with Joel Van Horn of PetPlate