In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology, is joined by John Sherwin, Co-Founder of Hydrant. John touches on various topics including how subscription businesses can identify their target market and primary use case, things to consider when outsourcing technology, and how to offer the best possible customer experience.

John opens the episode by sharing the story behind why he first started Hydrant. He states that when he first started trying to improve his personal hydration, he tested every hydration product available. While some products were effective in improving his hydration, they were lacking in other areas. Overall, John couldn’t find a single hydration product that was simultaneously effective, tasty, and healthy, so he decided to take matters into his own hands.

The episode continues with John diving into how he decided upon Hydrant’s hybrid subscription model. He explains that Hydrant began as primarily an e-commerce business, but this pivoted when his co-founder joined and helped him realize that Hydrant’s primary use case lends itself more to a subscription model than to an e-commerce model.

The episode wraps with John sharing insight into how Hydrant’s management of data has evolved over time, as well as offering tips on how other subscription businesses can consolidate their data.

You can find this episode’s guest, John Sherwin, on LinkedIn. You can also find Hydrant here. Don’t forget to rate, download, and subscribe to the show and share this episode with your network.

See you in the next episode!

Identifying a Primary Use Case with John Sherwin, Co-Founder of Hydrant 31:51 Share

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions

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Identifying a Primary Use Case with John Sherwin, Co-Founder of Hydrant