On this episode, we sit down with David Pinkus, Chief Technology Officer of Pvolve, as he navigates the challenges of international expansion and the intricacies of online platforms like Shopify. David offers insights into the growth and adaptation strategies that have defined Pvolve’s journey.

For businesses considering expansion, especially into international markets, this conversation is packed with practical takeaways and reflections on learning from past missteps.

Key Takeaways:

[06:20] David Pinkus highlights the importance of digital transformation and innovation for businesses, especially during the pandemic.

[08:34] The challenge of selling both physical equipment bundles and digital memberships in the same transaction due to e-commerce platform limitations.
[17:45] The challenges of ensuring teams have a consistent problem-solving framework as they get more distant from direct budget control.

[19:00] The importance of establishing high levels of trust and emotional safety within teams, as highlighted by Google's Project Oxygen.

[28:52] The necessity of adhering to GDPR and data protection laws when expanding businesses internationally, ensuring user trust and compliance.

[33:25] The impact of celebrity endorsements on a product and the importance of refining product polish and detail in light of such endorsements.

Resources Mentioned:

David Pinkus -
https://www.linkedin.com/in/dpinkus/

Pvolve | LinkedIn -
https://www.linkedin.com/company/pvolve/

Pvolve’s Website -
https://www.pvolve.com/

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Tackling International Expansion Challenges with David Pinkus of Pvolve 38:27 Share

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Shownotes Transcript

Tackling International Expansion Challenges with David Pinkus of Pvolve