In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology, is joined by Sinohe Terrero, CFO at Envoy, to dive into the ins and outs of running a successful subscription business, particularly in the context of subscription startups.

Sinohe is a serial entrepreneur who has worked at startups that have failed, startups that have IPO’d, and startups that have been acquired. Drawing from his extensive startup experience, he is able to offer invaluable insight on subscription through the lens of an entrepreneur.

He shares his thoughts on common challenges he’s seen in how startups run their departments (e.g. tech, billing, marketing, acquisition, etc.), how to balance innovation with sticking to the tried and true, when to build and when to buy, and more.

The episode ends with Sinohe highlighting a few of the changes he’s seen in customer behavior since the onset of COVID-19, such as a shift in consumers focusing more on subscribing to ‘must-haves’ rather than to ‘cool to haves’.

You can find this episode’s guest, Sinohe Terrero, on LinkedIn. You can also find Envoy here. Don’t forget to rate, download, and subscribe to the show and share this episode with your network.

See you in the next episode!

Tips for Running a Successful Subscription Startup feat. Sinohe Terrero, CFO at Envoy 28:52 Share

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions

Shownotes Transcript

Tips for Running a Successful Subscription Startup feat. Sinohe Terrero, CFO at Envoy