Sai kicks off the episode by sharing that Wing first came to life when four roommates in a messy college dorm room scrambled to find a cleaning service the night before their parents were due to visit. Their efforts were futile, and that’s where the idea for having an on-demand personal assistant was born.

Sai also touches on how COVID-19 impacted the business, specifically in causing it to pivot from being B2C to B2B. He also dives into how Wing decided to price its subscription offerings, strategies they use when marketing to and engaging new customers who have never used VA services before, and how they manage payments from a global consumer base.

The episode ends with Sai sharing tips on how subscription businesses can provide the best experience for their subscribers, from ensuring prompt customer service replies to offering discounts for any issues experienced.

You can find this episode’s guest, Sai Gupta, on LinkedIn. You can also find Wing here. Don’t forget to rate, download, and subscribe to the show and share this episode with your network.

See you in the next episode!

Tips on Positioning Your Subscription Offering feat. Sai Gupta, CTO at Wing 41:53 Share

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions

Shownotes Transcript

Tips on Positioning Your Subscription Offering feat. Sai Gupta, CTO at Wing