In the latest episode of Subscriptions: Scaled, we sit down with Hadi Hariri, VP of Developer Advocacy at JetBrains.

JetBrains creates tools for software developers on a subscription basis, and Hadi begins the episode by explaining more about the company. He then goes on to share more about his role at JetBrains.

We learn how JetBrains monetizes its products, which is challenging in a world where many tools for software developers are available for free.

Hadi shares more about the subscription model of the company and how the brand works. He also talks about the pricing of the subscription service and how payment works.

We discover more about the typical customers of JetBrains. Hadi explains that most of the brand’s revenue comes from corporate sales, but the businesses involved are very mixed when it comes to industries.

Hadi also discusses the challenges the Covid-19 pandemic had on the team and how the company had to adapt quickly to work effectively.

Toward the end of the episode, Hadi talks about the value of special offers in the subscriptions industry. He discusses one offer JetBrains has and how effective it’s been at helping retain customers.

Learn all about JetBrains, a brand creating tools for software developers on a subscription basis, by tuning into the latest episode of Subscriptions: Scaled with Hadi Hariri, VP of Developer Advocacy of the company.

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Tools for Software Developers with Hadi Hariri, VP of Developer Advocacy at Jetbrains 30:12 Share

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions

Shownotes Transcript

Tools for Software Developers with Hadi Hariri, VP of Developer Advocacy at Jetbrains