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cover of episode #58. Julien Sicard: Smoke & Mirrors

#58. Julien Sicard: Smoke & Mirrors

2021/7/13
logo of podcast THD美籍华人英语访谈秀

THD美籍华人英语访谈秀

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Julien Sicard
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Justin
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Justin认为LinkedIn在中国与美国等西方国家的情况截然不同,在中国是一个非常活跃的社交平台。Julien Sicard则详细阐述了LinkedIn在中国市场的独特之处,它作为唯一一个未被屏蔽的西方社交媒体平台,扮演着连接中国与世界其他地区的重要桥梁角色。他分析了LinkedIn在中国市场的用户构成,主要集中在精通英语的高管群体,并指出LinkedIn在中国市场的战略目标是帮助中国企业拓展海外业务,而非专注于国内市场。他还谈到了自己公司Genius & Sell的营销策略,专注于LinkedIn营销,并强调了实践经验的重要性,批评了许多自称营销专家的人缺乏实际操作能力。 Julien Sicard还分享了Genius & Sell的成功经验,他们通过专业的LinkedIn营销服务帮助许多财富500强企业获得了新的客户。他详细解释了公司如何通过精准的客户定位、信息传递和内容创作,为客户创造价值。此外,他还谈到了公司内部的管理模式,他们采用远程办公和自动化流程,并通过游戏化机制来提高员工的工作效率和积极性。他强调了公司对员工的严格筛选标准,只招聘高智商、有发展意愿的员工,并分享了公司的招聘流程,包括在线问卷、面试、测试和试用期等多个环节。

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LinkedIn has evolved from a static resume platform to a dynamic social network in China, serving as a bridge between Chinese companies and the global market.

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Julien Sicard is an entrepreneur and the CEO of the #1 LinkedIn Marketing Agency, Genius Encel.  He helps Fortune 500 companies get new clients through LinkedIn.  He is also the Co-President of LinkedIn Local Asia, a large network of users around the idea of "getting to know the person behind the profile".  Julien is an eccentric "outside the box" thinker and we go down a rabbit hole talking about mindset, vision and not falling for all the smoke and mirrors.

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