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cover of episode Creating a Social Media Sphere to Farm For Referrals In Real Estate

Creating a Social Media Sphere to Farm For Referrals In Real Estate

2022/6/9
logo of podcast The B-Word with Joanne Bolt

The B-Word with Joanne Bolt
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Joanne Bolt: 我在房地产领域取得成功时，采用了一种名为“靶心营销”的方法。这种方法的核心思想是将目标市场划分为同心圆，最内圈是你的主要销售区域，外圈则是围绕这个区域的学校、商店和其他社区设施。通过关注这些区域，你可以接触到潜在客户。在社交媒体时代，这种方法依然适用。你可以通过分享目标区域内居民感兴趣的内容，例如学校活动、当地商店信息、社区活动等，来建立联系，吸引他们的关注，最终实现房地产客户的积累。无需直接发布房产信息，只需通过持续分享有价值的内容，让潜在客户记住你，并在他们需要房地产服务时想到你。这种方法的关键在于，你必须了解你的目标客户，了解他们的生活方式和兴趣爱好，才能提供他们真正需要的信息。 Joanne Bolt: 在社交媒体上，关注目标区域居民日常购物、休闲娱乐等相关内容，而非直接发布房产信息。例如，你可以关注目标区域内的商店、学校、社区活动等，分享相关信息，吸引目标客户的关注。通过这种方式，你可以建立与目标客户之间的联系，并最终实现房地产客户的积累。

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Joanne Bolt discusses transitioning from traditional real estate farming methods to leveraging social media, focusing on creating a targeted social sphere based on local interests and community involvement.

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How many times have you been told to using the tried and true method of farming to generate leads in your Real Estate career?  Don't you think that's a bit expensive these days?While farming DOES work, it can also be done via social media.  The key is to stay consistent and stay on point with what you do.  Today I'm diving into just HOW to take a farming strategy that I've implemented for years and turn it into a social media one to create the social sphere of your dreams and a sustainable business that provides financial freedom.Next week's C-Suite Event) will have 7 different amaze-ball women in Real Estate diving into just how THEY are creating the career they want in the Real Estate Ecosystem.  I'm one of them and I'll be diving into some social media tips and tricks.  Grab a ticket so you can join in the discussion.  It's cheaper than your monthly Target Run!What tip do you want me to answer?  Text the word "tips" to 678-736-8055.  I'd love to hear from you!

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