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cover of episode Ep 129: The Method Behind My Metrics Madness

Ep 129: The Method Behind My Metrics Madness

2023/7/25
logo of podcast The B-Word with Joanne Bolt

The B-Word with Joanne Bolt
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Joanne Bull
Podcast strategist and community builder known for her innovative approaches to increasing podcast visibility and engagement.
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Joanne Bull: 我通过追踪关键业务指标，例如邮件列表增长、Instagram互动率、短信社区参与度和播客下载量，来制定更有效的商业策略，从而提升销售额。我关注净订阅用户数、每用户收入 (RPS)、用户参与度和听众地理位置等数据，并根据这些数据来优化内容创作、产品发布和线下活动规划。例如，我会分析邮件退订率来改进邮件内容，根据RPS来预测产品发布的成功率，并根据听众地理位置来选择线下活动的举办地点。此外，我还发现短信营销的投资回报率高于邮件营销，并且用户参与度更高。通过追踪这些指标，我可以更好地了解我的受众，并做出更明智的商业决策。 Joanne Bull: 我使用Google表格来追踪我的业务数据，并根据数据分析结果来调整我的商业策略。我建议即使是刚起步的企业，也应该追踪一些关键指标，以便更好地了解业务发展轨迹，并为未来的发展做出更明智的决策。

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Joanne discusses the importance of tracking metrics in business and shares her personal approach using Google spreadsheets.

Shownotes Transcript

Let’s talk about the method behind my madness of "tracking my numbers" in my Biz. We all know this can be a daunting task, but in this episode, I share 3 ways on how I track and use my business numbers to strategically make more sales as an online entrepreneur.

I go over everything from helping you understand what your "Revenue per Subscriber (RPS)" is, to minimizing your opt-out rates, to figuring out what it is your target audience actually likes, wants and needs so that you can increase your revenue as well.

So stick around and listen in on this episode to see how tracking your metrics on a weekly and monthly basis can make a significant difference by helping you identify trends and leave you well-equipped to know how to use that data to sell out your offers. 

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