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cover of episode Ep 137: Cracking The Code On The Perfect(ish) Pitch

Ep 137: Cracking The Code On The Perfect(ish) Pitch

2023/8/22
logo of podcast The B-Word with Joanne Bolt

The B-Word with Joanne Bolt

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Joanne Bull
Podcast strategist and community builder known for her innovative approaches to increasing podcast visibility and engagement.
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Joanne Bull: 本期节目讨论了播客推销的策略,并以高中生涯为类比,将播客推销过程分为四个阶段:大一阶段,专注于练习和学习,目标是小型播客;大二阶段,提升技巧,目标是中等规模播客;大三阶段,策略性地选择目标播客,并与主持人建立合作关系;大四阶段,目标是顶级播客,需要有独特的卖点和长期的努力。节目强调,选择目标播客时,需要考虑目标受众的匹配度,并为目标播客提供价值,而不是简单的交换推广。在不同阶段,推销策略也需要不断调整和完善,最终目标是实现业务增长和与目标受众的有效连接。

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The term 'podcast pitch' is overused, but strategic and intentional pitches are crucial for growing your business.

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Let's talk about the term "podcast pitch".  We all know it's become a buzzword, but there’s real magic that lies in crafting strategic and intentional pitches that align with your message and resonate with the audience. In this episode, I’ll be breaking down the process of pitching yourself to podcasts to grow your audience and I’ll walk you through the importance of targeting podcasts that are in their early stages, those hungry for fresh voices and perspectives, especially when you’re just starting out with pitching.Let's start with a relatable analogy - Imagine your podcasting journey like a high school adventure. Freshman year is all about testing the waters, pitching imperfectly and embracing that imperfection, but learning along the way. As you step into sophomore year, you're refining your pitch style, gaining confidence, and making connections that matter. Junior year rolls around, and your pitches transform into well-crafted narratives that reflect your unique value. Finally, in your senior year of podcast pitching, you're aiming for the grandest stages, tailoring each pitch as a strategic partnership.So, before you start your own podcast pitching, tune in. Each level – from freshman to senior – is a chapter in your unique podcasting saga, a saga that's shaped by persistence, passion, and precision. 

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