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cover of episode Ep 152: Building Your Business Through Effective Storytelling with Krystle Church

Ep 152: Building Your Business Through Effective Storytelling with Krystle Church

2023/10/26
logo of podcast The B-Word with Joanne Bolt

The B-Word with Joanne Bolt

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J
Joanne Bull
Podcast strategist and community builder known for her innovative approaches to increasing podcast visibility and engagement.
K
Krystle Church
Topics
Joanne Bull: 播客是发展业务的强大工具,可以帮助创业者与潜在客户建立联系,增强信任感。有效的营销需要在策略、可靠性和脆弱性之间取得平衡。故事讲述是一项需要时间磨练的技能,但它可以帮助播客提升影响力,吸引更多听众。 Krystle Church: 将故事融入营销中是一个被忽视的策略,可以带来更多业务。分享个人故事或与他人相关的经历,可以引起听众共鸣,增加互动。有效的文案写作需要将故事讲述融入整个品牌信息中,通过了解客户并反映他们的故事来建立联系。成功的播客需要在提供实用技巧和分享个人故事之间取得平衡,并不断发展和改进内容。人工智能在文案写作中的作用取决于具体情境,目前还不能完全取代人工。

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Krystle Church discusses her journey from teaching to becoming a copywriter and her decision to move to a remote island, emphasizing the importance of taking risks and following one's instincts.

Shownotes Transcript

🎙️As a podcaster or entrepreneur, you should already know how important the art of copywriting can be to your business.Today on the podcast we’re welcoming Krystle Church! Krystle is the founder of the KC Copy Studio, a boutique copywriting agency that specializes in sales copy. She is also the host of The Freedom Found Podcast) and is passionate about helping women amplify their voices. We’ll be breaking down the difference between copywriting and storytelling, and why weaving story-selling into your marketing is a neglected strategy to bring you more business! 🙌🏻💡Key Highlights:• Having a balance of vulnerability, reliability and strategy in your marketing. • Storytelling doesn’t always mean sharing your own journey, but understanding your clients and mirroring their stories back to them in order to connect.• The unexpected way podcasting can make you money.• Storytelling, as well as podcasting, is a skill that takes time to hone and develop, but the pay off can be great.You always have the option to take that leap and go all in, whether it be changing your copy on IG, website, or even starting a podcast! Your message doesn’t have to be perfect, because it will be perfect for somebody! 💗Remember, it is YOUR business, and you have the power to take it, grow it, put a microphone on it and scale it to where you want to go! Connect with Krystle:Instagram)Website)Freedom Found Podcast)

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