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cover of episode EP 4: Should I rebrand my Real Estate NAME when I get divorced?

EP 4: Should I rebrand my Real Estate NAME when I get divorced?

2021/11/18
logo of podcast The B-Word with Joanne Bolt

The B-Word with Joanne Bolt
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Joanne Bolt: 离婚后是否重新品牌房地产团队名称取决于三个主要因素：数据库大小和客户跟进系统、主要客户来源系统以及团队规模和自身是否仍在业务一线。数据库较大且客户跟进系统完善的团队，重新品牌需要更长时间和更周全的计划，需要提前告知客户并做好过渡。主要客户来源系统基于人际关系网络的团队，重新品牌相对容易，因为客户更熟悉你的个人信息而非品牌名称；而主要客户来源系统基于交易的团队，重新品牌则相对困难，因为客户主要通过品牌名称而非个人信息认识你。团队规模较大且自身不再参与一线业务的团队，重新品牌也更复杂，需要更长时间的过渡和更全面的沟通策略。对于夫妻团队，离婚后重新品牌需要特别考虑数据库分割、品牌所有权以及客户沟通策略，需要与前配偶协商制定清晰的沟通方法和客户分配方案。 Mia: Mia 咨询了在离婚后是否需要将包含已婚姓名的团队名称重新品牌为娘家姓。

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Joanne Bolt discusses whether to rebrand a real estate team name after a divorce, emphasizing the emotional and practical considerations involved.

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This week's quick tip question is brought by Mia in Tennessee.  She's currently getting a divorce and wants to know if she should rebrand her team name OUT of the married name?It's complicated.  I know that's now what you want to hear, but it is.  Yes you can ALWAYS rebrand, but should you?  In today's episode we dive into the 3 things to consider. 

  • How big is your database and how strong is your followup system?

  • What is your primary lead generation system?  Is it sphere or mainly transactional based?

  • Are you leading a full team with other agents on it, and are you still in production?

AND I'll give a bonus tip on what to consider when the divorce involves a spouse in the business!  If you loved today's quick tip, or know another agent who needs to hear it, please share and tag me on instagram)!Have a question you'd like answered?  text the word "tips" to 678-736-8055

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