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cover of episode In 2022, People Are Doing Business With People More Than Ever

In 2022, People Are Doing Business With People More Than Ever

2022/3/15
logo of podcast The B-Word with Joanne Bolt

The B-Word with Joanne Bolt

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Joanne Bolt:在2022年,人们越来越倾向于与他们认识和信任的人进行商业往来,而不是单纯的产品。大型公司也开始转向以个人形象来建立品牌,而非仅仅依靠标志和颜色。成功的品牌建立在人们的信任之上,这是创造理想业务最可持续的方式。 房产经纪人应该学习大型公司的做法,在社交媒体上积极展现个人形象,与潜在客户建立联系,展示当地生活方式,而非一味贬低竞争对手。通过在社交媒体上分享当地餐馆、酒吧和商店等信息,房产经纪人可以与客户建立更强的联系,从而提升品牌信任度。 经纪人应该认识到,个人品牌比依赖经纪公司更重要。在当今社会,人们可以通过社交媒体了解房产经纪人,因此建立个人品牌至关重要。经纪人应该利用经纪公司提供的平台来建立个人品牌,而不是仅仅依赖经纪公司的名气。 建立个人品牌需要持续的努力和投入,但这是建立可持续发展的房地产业务的关键。Joanne Bolt鼓励房产经纪人加入Roboss Women's Community,学习如何建立个人品牌,并建立必要的联系来实现目标。

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In 2022, major corporations are shifting from relying on symbols and colors to using recognizable faces to build their brands, aiming to create a more relatable and trustworthy connection with consumers.

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Let's face it.  In 2022,  people have started to do business with the faces that they recognize and trust.  Major corporations are moving away from symbols and colors, and moving into the space of hiring a face to build a brand that connects with their ideal consumer. Take Flo from Progressive Insurance for instance.  She's iconic and recognizable.  And you immediately think of Progressive when you think of her. How are you building your brand so that you're recognizable and relatable?  Are you leaning on your broker's colors and brand, or on your own face and voice to do so?Building a brand people trust is the most sustainable way to create the business you crave.  So what's stopping you?Did you enjoy today's episode?  Please give us a review and share it with a friend!Click Here) to text the word "Tips" to 678-736-8055 for weekly Real Estate business and mindset tips delivered straight to your phone from Joanne!Not part of the Real Boss Women Community yet?  It's THE place to hang out and get to know many of the amazing women featured as guests on the podcast.  Find us in Facebook)!I know you'll come for the education, and stay for the comradery you find.   Looking for the BEST investment you can make this quarter into your business?  Where you can meet and jam with other women in Real Estate while learning implementable tactics and drinking a prosecco?   Grab your ticket to Focus Conference 2022) before they are gone!CONNECT WITH JOANNEhttps://www.instagram.com/itsjoannebolt)https://www.facebook.com/joanne.bolt)CONNECT WITH REAL BOSS WOMENhttps://www.instagram.com/realbosswomen)https://www.facebook.com/realbosswoman)https://www.facebook.com/groups/rbwcommunity)

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