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cover of episode Quick Tip Thursday! What's The Best Social Media Platform To Use For Building My Business?

Quick Tip Thursday! What's The Best Social Media Platform To Use For Building My Business?

2021/12/3
logo of podcast The B-Word with Joanne Bolt

The B-Word with Joanne Bolt
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Joanne Bolt: 房地产经纪人应该专注于目标客户所在的社交媒体平台，而不是试图在所有平台上都保持活跃。选择平台的关键在于目标客户是谁。如果目标客户是30岁左右的首次购房者，那么Instagram可能是最佳选择，因为他们更倾向于使用Instagram观看视频、关注动态和故事。如果目标客户是大型公司的CEO，那么LinkedIn可能是更好的选择，因为他们更倾向于关注商业信息。选择自己擅长和喜欢的平台，并在掌握之后再考虑其他平台。 在社交媒体营销中，视频内容至关重要。房地产经纪人应该在视频中展现真实的自我，而不是追求完美。真实和真诚能够更好地吸引目标客户。例如，一位有孩子的房地产经纪人可以在Instagram故事中展现自己忙碌的日常生活，这将更容易吸引其他有孩子的客户。 总而言之，没有一个万能的社交媒体平台，关键在于选择最合适的平台并坚持使用，同时展现真实和真诚。 Sherry: Sherry 向 Joanne 提出了关于选择哪个社交媒体平台来建立房地产客户群的问题，这反映了房地产经纪人普遍面临的困境：不知道应该选择哪个社交媒体平台来推广自己的业务。

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Joanne Bolt discusses the importance of choosing the right social media platform for real estate agents based on their ideal client demographics, emphasizing the need to focus on platforms where authenticity and video presence are key.

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Dances, Reel, Stories Oh My!  It can be overwhelming to get started in the world of social media as a lead generation tool.  So how Do you pick the platform that is best for real estate?  or do we need to use them all?Thanks Sherry for sending in the question, and I know other agents are wondering the same thing.  So let's dive in!If YOU have  a question about running a real estate business, text the word "tips" to me at 678-736-8055Or-Follow me on Instagram! ) 

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