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cover of episode How Hyatt is Personalizing the Guest Experience with GenAI

How Hyatt is Personalizing the Guest Experience with GenAI

2025/3/19
logo of podcast The Brave Technologist

The Brave Technologist

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Rooshana Purnyn
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Rooshana Purnyn:我负责凯悦酒店的数据架构和平台工程。我们利用AI来为客人提供个性化服务,例如推荐最合适的酒店住宿和营销渠道。生成式AI能够极大地提升酒店业的客户互动,使其更个性化和直观。Hyatt利用AI为全球1300多家酒店的客人提供无缝的、高度个性化的体验,涵盖从入住前的个性化服务到整个客户旅程。我们使用AI来丰富客户体验,而不是取代人际互动,AI模型使用的是匿名数据,不会泄露个人信息。我们通过鼓励开放心态、敏捷工作方式和持续学习来培养创新文化,为团队成员提供学习机会,建立数据驱动型文化。Hyatt利用可扩展的云平台来支持AI/ML项目,AI提高了Hyatt的效率,例如通过大规模个性化营销提高了效率。AI可以用于酒店的各种客户互动改进,包括翻译等,例如在入住时提供个性化信息和推荐。Hyatt使用以产品为导向的团队来设计和实施数据和AI解决方案,清晰的愿景和范围对于成功交付AI项目至关重要。想在Hyatt从事数据架构方面的工作需要具备开放的心态、持续学习的能力和成长型思维模式,理解业务和客户需求也很重要。

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Hyatt uses AI to create a "personalization engine" which tailors hotel stays, marketing channels, and loyalty program offerings to individual guest preferences. This AI-driven personalization is implemented across Hyatt's 1300 global properties to provide seamless, highly customized experiences for each guest.
  • AI-powered personalization engine
  • Tailored hotel stays and marketing
  • Seamless, personalized experiences across 1300 properties

Shownotes Transcript

Rooshana Purnyn, Director of Data Architecture and Platform Engineering at Hyatt, discusses the potential of Generative AI in the hospitality sector, and how Hyatt is integrating AI to enhance guest experiences in their 1300 properties worldwide. She also emphasizes the need for balancing technology with human interaction, and fostering a culture of continuous learning within her team. Key Takeaways:

How AI is used to understand, anticipate, and enhance the unique needs and travel habits of each guest.

How Hyatt leverages AI to deliver seamless, highly personalized guest experiences across its 1,300 worldwide properties.

The critical role of robust data architecture and pipeline design in supporting hospitality analytics.

How a culture of innovation and a growth mindset drive the recruitment and development of Hyatt’s teams.

Guest Bio: Rooshana Purnyn) is an innovative and strategic technology leader with extensive experience across the hospitality, healthcare, retail, finance, and marketing sectors. With over a decade of expertise in data and analytics, Rooshana serves as the Director of Data Architecture and Platform Engineering at Hyatt, where she is celebrated for designing, building, and managing large-scale, cutting-edge technology platforms that support data-driven decision making. A visionary in leveraging technology for business growth, Rooshana led the development of an advanced analytics platform optimized for AI/ML and generative AI workloads, enabling real-time data processing and supporting algorithmic product development to drive revenue and customer engagement. In her role, Rooshana has overseen the deployment of secure, globally accessible analytics applications, including the implementation of an AI-powered self-service analytics tool that empowers stakeholders with data insights. Her work in the AI/ML and generative AI space includes establishing scalable infrastructure and pipelines for machine learning operations (MLOps), allowing for seamless deployment of personalized customer experiences. Rooshana's commitment to innovation keeps her at the forefront of industry trends, while her customer-focused and data-centric approach consistently drives value and growth.

About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast) is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Music by: Ari Dvorin) Produced by: Sam Laliberte)