Danny Wright (Chief Brand Officer) and Eddie Satterly (Chief Technology Officer) of OneOf discuss ways they’re decentralizing identity in an effort to empower consumers and ultimately build loyalty. They also discussed some of the boldest companies and campaigns that have caught their attention lately.

Key Takeaways:

Data protection and working with vendors who value privacy respecting features
Ways that NFTs can build advocacy, utility and loyalty
The role that family plays in career growth and importance of soliciting feedback

Guest Bio:

Danny Wright, Chief Brand Officer, and Eddie Satterly, Chief Technology Officer of OneOf - a platform building consumer-friendly Web3 software.

Danny Wright combines a wealth of experience creating strategic partnerships for some of the industry's most well known stars including, Aerosmith, Mariah Carey, Lauryn Hill, Dido, Maxwell, Run DMC, The Fugees, and Erykah Badu. As a sales and business development executive Mr. Wright has worked with Fortune 100 brands such as P&G, Dell, Samsung, Intel, AT&T, Verizon and media companies like MTV, VH1, NBC/Telemundo, Bravo and the BBC. Formerly, as the Chief Brand Officer at Adweek, Mr. Wright was charged with developing the global strategy for all Adweek awards, events and the relaunch of Brandweek. Currently, as Chief Brand Officer of one of, Mr. Wright leads the company’s efforts to deliver a custom marketing SAAS platform using cutting edge Web 3 technology to amplify loyalty, commerce, data and engagement for consumer brands.

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About this Show:

The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse.

Music by: Ari Dvorin

Produced by: Sam Laliberte

Live from Consensus! Gamifying your Identity and Next Gen Privacy Implications 25:43 Share

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Shownotes Transcript

Live from Consensus! Gamifying your Identity and Next Gen Privacy Implications