This chapter explores the immense popularity of the Spring Festival Gala, comparing its viewership to the Super Bowl and highlighting its cultural significance in China. It also touches upon regional variations and the accessibility of the Gala for international audiences.
1.5 billion viewers of the 2024 Spring Festival Gala
The Gala is the largest TV event on Earth
Regional variations in Spring Festival celebrations
CGTN offers English-language broadcasts of the Gala
The Spring Festival Gala, for Chinese New Year, saw 1.5 billion viewers in 2024 and is the largest TV event on earth. We discuss this spectacle and how to say Happy Chinese New Year to your new friends on RedNote.