Answering Your Top Business Questions for 1 Hour | Ep 851
2025/3/13
The Game w/ Alex Hormozi
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Alex Hormozi
从100万美元到10亿美元净资产的商业旅程中的企业家、投资者和内容创作者。
一
一位企业家
Alex Hormozi: 当我们犯错时，与其简单地纠正错误，不如做得更好，这不仅能弥补损失，还能将不满的客户转化为忠实拥护者。迪士尼的统计数据表明，需要37个积极的时刻才能抵消一个消极的时刻，这突显了预防错误的重要性。然而，如果错误不可避免，我们应该将其视为提升品牌声誉和展现公司价值观的机会。通过超额补偿，我们可以将负面经历转变为积极的宣传，建立更强的客户关系和忠诚度。
Deep Dive
Alex Hormozi shares a story of how a scheduling mishap was turned into a positive experience for clients, highlighting the importance of exceeding expectations to turn negative experiences into positive ones and build brand loyalty. He emphasizes that while avoiding mistakes is crucial, turning tragic moments into magical ones is key to building a strong reputation.
- Turning negative customer experiences into positive ones through over-compensation.
- The concept of "37 magical moments" to overcome one tragic moment.
- Transforming unhappy customers into brand ambassadors.
Shownotes Transcript