The four paths are: 1) Using other people's money invested into your business (venture-backed entrepreneurship), 2) Bootstrapping your business with your own money, 3) Investing your money into other people's businesses, and 4) Managing other people's money to invest in other people's businesses (fund management).
Businesses take on financial debt when they are in markets that require significant capital to start and scale, or in winner-take-all markets where speed is critical to capture opportunities and establish monopolies. This allows them to grow quickly and outpace competitors.
Jeff Bezos sold 20% of Amazon for $1 million in its first capital round, which allowed him to fund initial inventory, develop the website, and hire developers. This strategy enabled Amazon to scale rapidly and eventually dominate the e-commerce market, demonstrating the power of leveraging other people's money for growth.
Secondary refers to a situation where investors pay founders directly into their personal bank accounts, rather than investing the money into the business. This allows founders to de-risk personally while still maintaining equity in the business, ensuring they can focus on long-term growth without financial stress.
Bootstrapping involves funding a business entirely with personal resources, allowing full control and ownership but potentially limiting growth due to resource constraints. Venture-backed businesses take on outside capital, diluting ownership but gaining access to significant funds for rapid scaling, often in competitive or capital-intensive markets.
ROIC measures how efficiently a business generates profit from its invested capital. High ROIC indicates that a business can reinvest its profits to compound growth, making it a critical metric for long-term success. It helps entrepreneurs decide whether to reinvest in their business or allocate capital elsewhere.
Hormozi focuses on high cash flow businesses, growth potential, a focused founder with a clear niche, and a founder who exhibits high character, work ethic, and competence. He also looks for businesses where he can apply his expertise to solve constraints and unlock growth.
Fund managers use a combination of their own capital and other people's money to invest in businesses, often leveraging debt to amplify their purchasing power. They earn management fees and a percentage of profits (carry), allowing them to generate significant returns with relatively small personal investments.
The 'two and 20' structure refers to a common fee arrangement where fund managers charge a 2% management fee on the total assets under management annually and take 20% of the profits (carry) generated when investments are exited. This incentivizes fund managers to maximize returns.
Private equity focuses on buying established businesses, often using financial arbitrage to increase value, while venture capital invests in early-stage companies with high growth potential, betting on organic or viral growth. Private equity typically manages larger funds and makes fewer, larger investments, whereas venture capital spreads investments across many startups.
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