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cover of episode The Blueberry Billionaire | John Bragg

The Blueberry Billionaire | John Bragg

2024/10/1
logo of podcast The Knowledge Project with Shane Parrish

The Knowledge Project with Shane Parrish
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John Bragg: 我从小镇起步,白手起家,创立了全球最大的野生蓝莓加工企业Oxford Frozen Foods和北美最大的私营电信公司Eastlink。我的成功秘诀在于专注于核心业务,并尽可能多地去做,而不是尝试做所有事情。我坚持长期投资,注重效率和低成本,并培养强大的团队。在蓝莓业务中,我们通过收购土地和机械化采摘来控制供应链,并与农民分享研究成果,促进整个行业的发展。在电信业务中,我们通过一系列收购,逐步壮大公司规模。面对挑战,我们坚持不懈,并从经验教训中学习。我始终保持谦逊,并注重与团队成员和社区的良好关系。我的成功并非一蹴而就,而是长期努力和坚持的结果。我坚信,专注、效率、低成本以及强大的团队是成功的关键。

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Chapters
John Bragg shares his early life and the beginnings of his journey into entrepreneurship, discussing his childhood, the values imparted by his parents, and his initial ventures into the blueberry business.
  • John Bragg grew up in a small village, which influenced his entrepreneurial spirit.
  • He started collecting wild blueberries in high school, which laid the foundation for his future ventures.
  • Bragg emphasizes the importance of sticking to what you know and expanding upon it.

Shownotes Transcript

John Bragg, founder of Oxford Frozen Foods and Eastlink (the largest privately held telecommunications company in North America), shares his journey from growing up in a small village to becoming one of North America’s largest wild blueberry producers and leading a major telecommunications company.

He discusses his early entrepreneurial ventures, why he got into the blueberry business in the first place, and how he pivoted when things didn’t go quite as planned.

Bragg emphasizes key business principles like long-term thinking, efficiency, and maintaining a low-cost mindset. He also reflects on the importance of cultivating strong teams and staying humble despite his success.

John Bragg is the Chairman, President, and co-CEO of Oxford Frozen Foods, a food manufacturing company he founded in 1968. The company operates the largest fruit farm in the world, with over 12,000 acres of wild blueberries. In the 1970s, he started a cable TV company that became North America’s largest privately held telecommunications company. He did all of this from a town of around one thousand people.

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