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cover of episode Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09

Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09

2025/2/12
logo of podcast The Marketing Secrets Show

The Marketing Secrets Show
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Russell Brunson
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Russell Brunson: 我认为成功的关键不在于仅仅销售产品，而在于建立一个品牌运动。这需要聚集你的客户，帮助他们，为他们服务，最终创造一个真正的运动。ClickFunnels的成功就是一个很好的例子，我们创建了Funnel Hackers的运动，帮助他们发展业务，改变生活，而不是仅仅销售软件。 我认为商业是一种使命，是贡献。企业家应该帮助那些曾经与自己处境相似的人。想要建立一个影响深远的运动，需要关注如何聚集那些需要帮助的人，并改变他们的生活。 历史上成功的群体运动都始于一本书，这本书奠定了运动的基石。例如，《DotCom Secrets》这本书是ClickFunnels运动的基石，帮助ClickFunnels从单纯的软件公司转变为一个运动。一本好的书能够提供运动的核心原则和信仰体系，让追随者有所遵循。 然而，写书是一个痛苦但必要的过程，它能帮助作者理清思路，获得新的洞见。一本糟糕的书会毁掉整个运动，所以必须认真对待写作。一本好的书能够超越产品发布本身，并持续产生影响，甚至超越作者的生命而存在。 除了写书，想要成为行业领导者，必须举办一个标志性的行业活动，树立行业标杆。Funnel Hacking Live的成功在于其创造了一个独特的行业活动，吸引了最忠实的粉丝，并通过他们的影响力扩大了整个运动的影响。Funnel Hacking Live活动不仅吸引了核心粉丝，也促进了ClickFunnels教练项目的销售。最终，Funnel Hacking Live超越了竞争对手，成为行业标杆活动。 ClickFunnels的成功源于其对书籍和活动的重视，这帮助其建立了一个强大的运动。建立运动的关键在于写书和举办活动，这将帮助你找到你的受众，并与他们建立联系。

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Most businesses sell products… The best businesses create movements!  In this episode of The Russell Brunson Show, I’m breaking down what it really takes to build a movement instead of just selling something. If you want to gather a loyal audience, create lasting impact, and turn customers into die-hard fans, this is the episode for you!

Key Highlights:

  • The two essential elements every successful movement is built on

  • Why writing a book is the foundation for building a loyal following

  • How hosting an industry event cements your authority and attracts your dream customers

  • The difference between selling a product and leading a movement

  • How ClickFunnels became more than just software—by building a movement of Funnel Hackers

  • Why legacy comes from creating something bigger than yourself

Building a movement isn’t just about making more sales… It’s about creating real impact and giving people something to rally behind. If you want to attract a loyal audience, establish long-term authority, and build a brand that lasts, it starts with these two key elements.

This episode will show you how to plant your flag, gather your people, and build something that lasts! Let’s do it!

https://sellingonline.com/podcast)

https://clickfunnels.com/podcast)

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