From Wall Street to Wealth Creation: The Inspiring Journey of the Wealth Twins
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What's up, everybody? This is Russell. Welcome back to the Selling Online Marketing Secrets Podcast. We're still in the middle of a rebrand. Either way, you're going to learn how to sell online and market more stuff while you're here. Today's episode, I'm really excited. We just got done recording it, and it was an awesome conversation with two of my friends who are here in Boise, Idaho today, and they are the recipients of our first ever Prime Mover Award. So we launched the Prime Mover coaching program. We

Basically, it's a $10,000 coaching program. We send an award for... As soon as you make your first $10,000 back from doing a one-to-many presentation, you get an award. And right now, we've got like 700 or 800 people all competing, and they were the winners this time. And so I thought I'd bring them up and ask them some questions, what they did and how they did it. And I love this interview because...

It wasn't like, we created a webinar and it crushed it the very first time. The very first time it didn't work. And then they had to tweak it and change it and tweak it and change it. And all the things they did to be able to have something that's now very successful. They won the first award. So proud of them and excited for you guys to hear this interview with the Wealth Twins. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow, and scale a business online. My name is Russell Brunson and welcome to the Marketing Secrets Podcast.

All right, here today with the Well Twins, someone who I've recently got a chance to kind of watch and see what you guys are doing. It's been a lot of fun. They're out here in Boise, Idaho today because we are doing a Prime Mover, the very first ever Prime Mover Mastermind. And as people were flying to Boise, I was like, I want to find a couple people who are

who are coming that I want to interview for the podcast. And you guys were on the list. And I was like, I've been watching your journey. In fact, I think, you know, Chris Cameron gave me a testimony with me as we put in the sales video. So I've watched like 10 times lives I'm watching through. I was like, I want to hang out with you guys and get to know you better. But also the most exciting thing, I think, for me at least, and maybe for you guys, is we launched the Prime Mover Award, the very first one. And you guys were the very first ones ever to win it. So congratulations, the first winners. Yeah.

So proud of you guys for doing it. It's basically the way the award works is you have to create a one-to-many presentation and then deliver that. And as soon as you make your first $10,000, then you win the award. And so you guys, it's kind of a race amongst like, I don't know, 700, 800 people. And you guys were the first in and you'll always be known as award number 001, which is awesome. So I would love just to begin with, if you guys kind of tell us your story. How did you, tell us about the business and like how you guys got to today. Yeah.

Well, we're the wealth twins. Obviously, we're identical twins. And we wanted to do a business together. So we said, you know what, what is the biggest impact that we can do and what we can do together? And our thing was, how about teaching people how to manage and invest their money for financial independence? Because in at the same time, increase financial literacy among everyone in the general public. So we're like, you know what, this is something that we can do that

can benefit others plus it's something in our expertise. So that was the reason why we came up with Wealth Twins. So just to give you a little background on us, Nadia and I both worked on Wall Street. We both, I won't say quit Wall Street, but we left the world of business. You upgraded. Yeah, we upgraded. So,

And we realized how much of an impact learning how to manage our money and investing really had on us. And we said, you know what? This is something that's not taught in schools. This is something where we had a unique experience where we actually grew up poor. And then through like education and meeting different people, we were able to see another side of things. So we said, there's got to be more people like us like that. And we said, they don't have someone who can, you know, maybe break things down in a way that's more accessible to them. And we know that

A lot of families are broken up because of finances. A lot of children, you know, are feeling disappointed because of finances. A lot of families are in a situation because of finances. And we always had this feeling that we needed to be some type of advocate in some way. Because I know when we were in school, I was thinking about going to the UN and becoming an ambassador.

But ended up going to Wall Street because, you know, we needed a job. That's how you make the money, right? Exactly. But it was always in my heart, you know, one day we're going to come back and do something. And we were able to do that. And I say, look, if we can do it together, even better. So that's why we started the Wealth Twins. So cool. I'm curious, like, as you work with entrepreneurs and stuff, you know,

It's funny because entrepreneurs want to make money, but usually I found entrepreneurs, me included, are really good at making money, really bad at keeping money and understanding wealth. What are the biggest hurdles you see most people in this community who are struggling with actual wealth? I think...

Going against instant gratification. You don't want to preach budgeting to people because they don't want to hear that. It's not sexy. But it is the foundation of building wealth. You can invest in a bunch of things, but if you don't know how to manage the money you currently have, how can you continuously invest? Because you're always going to pull your money out the market. So we try to give people, here are the principles, and then you can go work it.

But like you have to start from somewhere, managing your money and then start investing. Keep that safe. And then you can go to the riskier things. That's what we try to teach. I think when it comes to entrepreneurs specifically, they

They focus a lot on revenue and not on profit. Yeah. And I try to, the ones I know are entrepreneurs, I try to get them to understand you have to be profitable. Yeah, you can always make money, but you have to be able to make a profitable business. An extension of who you are as a person kind of extends to who you are as a business. So I think that's the biggest thing we've noticed with entrepreneurs. They're like, I can always make money, but are you profitable? Are you really making money? And how long can you run that business? Like a lot of them don't have retirement plans. Yeah.

Like you're so busy focused on the day-to-day, you're not looking long-term. And we get people to stop, think about long-term, not just the present, and you'll be better off. Yeah, I've seen a lot of people in my world in the last 20 years who, a lot of them are these great big speakers, they sit on stage and they make a lot of money, and then a year or two later, something, there's a hiccup in the economy or their business or something, and then they lose it all and they can't recover because they...

they were never putting away money for the future. It had no, no plans other than just like, what can I make right now? And then what can I buy with the thing I just made right now? And it's this horrible cycle that they get into. And so, yeah, I think there's both sides of something doesn't have money and like try to figure out, but then also it's like, we do make money. It's like understanding that side of it, um, which is a little bit anyway, it's interesting because it's money. So in your head, it's like, Oh, it's just, I know how to make money. It's like, yeah, but there's a difference between making money and like investing in turning things. Yeah. Yeah.

Okay, so from Wall Street, how long ago was that that you guys were doing that, that you kind of transitioned to this whole coaching business? I think we really, well, we started and we thought we were being serious probably like 2019. Okay. We thought we were being serious. We had no idea what we were doing. What did you try first? I'm curious, like, what got you to like, I'm going to try to do this thing? Like, what jumped you into the market? Okay, so no, what it was is that I have my, I was thinking about having my third child and I was like, okay,

I never thought I would be like staying at home with my kids, but I said, oh, before I go back to work, let me see if there's something to allow me flexibility and stuff like that. And then I started looking online and I started seeing what online people were doing. And I was like, oh, this is something totally new. I didn't even know this existed. And then I said, Nadia, did you see this online thing? And then we started doing, I said, okay, I'm going to be a blogger. And we were blogging about finance, finance.

children, food. And then someone said, will you stop? No one wants to talk to you about that. They want to talk to you about money. So I was like, okay, I guess we're going to do money now. And then Nadia said, we should get on YouTube. We were thinking about podcasting, right? But then we sound very similar. We sound too much alike. Oh, you're in conversation with yourself? Yeah.

So we were like, oh, podcasting might not work. So then we said, okay, if we're twins, we should use video so people know that we're really twins. So that's how we ended up on YouTube. Interesting. And so when did the YouTube channel launch? 2019. Okay. And then...

Were you making money that time or had you started making money? Were you selling courses yet or were you just publishing it just to kind of get your voice out there? No money in 2019, but soon we started selling a course and we taught it live to try to just get it out there because we're like, well, why put together something if we don't know if anybody's going to buy it? So like, hey, we have this for a very low cost and

Can we teach it to you? And we had a good feedback from it. And then we automated that. And then we just started trying to push that and learning the social media business, learning how to market out there and get our voice out there. We were trying all the things you hear. OK, you need to email newsletter. You need this. And we like we touched upon, but we didn't know really what we were doing, what we were doing. There's no focus. We're fumbling our way through this. So we just kept OK. We're going to keep doing YouTube, YouTube, YouTube.

And then Nadia said, no, you know what? Maybe we should like focus and make this a business. I was like, remember that guy, Russell? We had that book. We didn't know anything. I was like, which book was it? Which one? Dot com secrets. Dot com secrets. And I think I bought all of them. And we're like, we opened up like, oh, too much work. I don't even understand half the words. I don't even know what he's talking about. And then it was like recently.

I have found expert secrets and I opened it up and I was like, oh my gosh, I understand what he's saying now. This is amazing. Nadia, you should read that book again. Teacher appears when the student's ready. Yeah. Okay. And you came out with Prime Mover. I'm like, this is exactly what we're looking for.

That's cool. So when did you reread Extra Secrets? Was that just recently? That was two years ago, and then we went to Funnel Hackers last year. And then we were reading. I got the other copy because I had the soft copy first, and now I got the hard copy. I was like, okay, it's been updated. Okay, let's see what we can do with it. I had to do stuff in there, try to make it easier. Exactly. That's awesome. Okay. So then you got into the coaching program, Prime Movers. And I love to hear your journey because, again,

This is one of those things, I think, I'm sure same theme, 2019, we're launching a YouTube channel, we're going to be rich. And it's like, okay, it's not working. Then you're trying, it's like, we're always trying these different things. I'm just curious for you guys when things started kind of tying together, right? Okay, now I know the strategy and I know kind of exactly what we're trying to accomplish, what we're trying to do. I think it started working for us when we said we need to be consistent and we need to follow the process and follow it through. Because that was one of our problems. Like we never continuously did something. Like if you hit a brick wall, we're like...

and you get your feelings hurt. We're like, no. And I'm like, you know what? Promise ourselves, let's push it for a year. And we're on this journey now. We're like, I don't care what we're doing. Feel faster or see what's working. Keep pushing. You know, I think it really came to us when a week before Funnel Hackers, we were at a finance conference and one of the guys there said, you know what your problem is? You're in your own way. And we're like, okay, let's step out of our own way then. And he said, okay, you were saying, I have a process, follow it. I'm like,

Okay. If someone said we're in our own way and this guy says we have a process, then we're the only variable. I'm the logical person. Nadia is the emotional one. And I was like, I'm ready. Let's go. And I'm like, hold on. So whatever he's selling, we're buying. I'm like, hold on. And I was like, and then we met with Chris and stuff. And I was like, okay, I think we can do this. I was like, if anything, if it fails, it's going to be on us. And then we also had to say, it's bigger than us. Like, Wealth Twins, you're like...

We said, it's not just who we are because I feel we can't quit now. Because we get the emails, we get the comments on YouTube, then people really are appreciating what we do. So I said, if it's bigger than us, then we have to make more of an impact.

And I said, okay. And we have our kids at home too. Our kids are looking at us doing this. Like it's hard, but we'll work through the heart. And if you come with an idea and you can make money off of an idea and help people at the same time, I don't think anything's better than that. Like why not? So cool to have your kids watch you and see you actually succeed. And it gives them belief. You should hear them. They know the lingo and everything. Yeah.

I think it's like Ed Miletz or something. He's like, he's like the greatest form of child abuse is to not live your dreams for your kids or something. Right. Where it's like so many people are like telling their kids, oh, you can live your dreams. Anything you want is possible. And then they won't actually go after and do it themselves. It's like we've got to be the ones out there doing it. And then it gives them permission as well. Yeah. I have a, I have a, he just turned six and I said between the age of five and six, my son has learned to ride a bike, read and also tie shoes.

And none of them were fun. He was complaining the whole time. And I said, listen, you're not going to stop. It's a life skill. You got to do hard things. And once you unlock it, you unlock a superpower. And then I'm looking at myself like, well, how can I say that to him if I know there's a life skill I can learn right now that when I do, it unlocks a superpower.

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Okay. So in the coaching program, as you guys know, obviously the very first thing folks sounds like creating, creating an offer. So for you guys, when you got in there, um, did you already have an offer? And then if so, or like, how did it change? How did it morph? Like, what does the offer look like today that you guys are actually selling? We had a product. We didn't have an offer. Yeah. And what was the product? Was it a course or what was it? It was a course. Okay. It was that first course that we were talking about.

So I know the difference. I'm curious what other people don't know. How did you transition from a course into an actual offer? You have a video where you talk about the greatest showman and the way you were explaining it. I was like, oh, I finally get it. If I want someone to be truly successful, a course is not going to be just what they need. They need all these things so that in the end, they feel like there's no way I can fail. And I was like, okay, we have a course, but we don't have an offer. So we had to sit back and say...

what is it that we need? And, you know, what problem are we solving? And when we solve that problem, what opens up, what's the new problem that opens up? And we said, okay, let's keep playing around. And that offer has evolved at least four times, you know, and,

which is still probably gonna involve, you know? But now we understand like the difference between a product versus an offer. - So what does the offer look like now? What are the components in your guys' offer? - We have our investing course. We have some tools that people can use to help them push forward. We have a four week Q and A. We have community, 'cause we noticed like, even if you give someone a course, they're not gonna do it, right? So they need that extra push. And we're like, look, we're in your corner. We're live, we're here every week for the next four weeks.

join us. And then people are like, okay, they're actually real people. They want to see me succeed. Then we have a community where in the community, people are writing and they're cheering each other on. And what else is in more financial literacy? Yep. Some tutorials where, you know, if I tell you, okay, you got to do your asset allocation, you know,

diversification. They're like, okay, I know those words. Thanks a lot. So we have to go in and say, this is what you're going to do. And this is how you find it on a brokerage platform. So those things help people out. So they feel like, okay, not only do I know what they're saying, I can actually do it with them at the same time. Yeah. It's a combination of do it yourself and deal with them. So that's working right now. Very cool. So that's the offer. You create the offer. Next steps. Then you had to create a presentation. Walk me through what you said to go through for that. Cause I,

Because I know that's the hardest part. The presentation is hard, but we have consulting backgrounds also. So when we left Wall Street, we also went into consulting so we could make a deck quick. But YouTube also helped us because when I think about the presentation, I think about B-roll. Like I have to give someone an idea of what I'm trying to convey to them and keep them entertained at the same time. So these are the different pictures. This is the slides and moving through the story. And that's been helpful, but

the deck is a beast. I've never made decks at 170 slides. And I'm like, okay. But what makes it easier is the hook story offer. And once you start understanding that, it's like, it's throughout this whole thing. It's throughout every secret. It's throughout the offer. It's throughout the whole thing. And it makes it easier to complete the deck once you start thinking in that terms. Now, I think also the framework you give, right? You said, okay, you're going to have the offer. Then you need your three secrets. And then you need the stack and close. And you're like, okay, what do I need to

do okay I gotta do this do this do this then you're like okay I have a framework all I have to do is follow the framework and put the pieces yeah yeah and then it's a new language as well like you don't know if someone tells you hook story offer what does that mean but then once you do with the coaching you get understanding you watch the videos and then the fact that you're able to watch the videos anytime you want and you realize if you mess up this week you can try again next week you know so that helped

Also the resources that you have in there too. I don't think people understand how valuable the resources are in there. I was like, we use them. I have realized what you Russell, you have to read you or watch you more than once. Yes. You drop a lot of gems. I missed that. Oh, every time I reread or rewatch, I learned something new. That's a tip for anybody. Watch it more than once. Three times at least.

So for you guys to create the very first presentation to sell the offer, how long did the very first one take to put all the pieces together? Three to four weeks. Yeah. Three, four weeks. And then... It was done two hours before we did the first presentation. That's how it normally is, right? It's like, this is my deadline. That's how I am. I have one happening in a week from Tuesday or two weeks from tomorrow. So I'm the same way. It's like...

I'll be getting done like probably 15 minutes before I'm adding stuff. Like, ah, then going live. Cause it's like, you always tweak stuff. And so you'd always speak to like, I'm out of time. Just get it out there. We'll just make it happen. I feel I have enough gray hair. One thing that helped us, we did it as we were doing the, the implementation calls, you know? So you do an implementation calls, you get those 10 minutes and you're like, okay, let's try to do it. And then it's like, okay, we can change some pictures and stuff like that, but actually forcing ourself to do it during the calls. Yeah. That also helped.

That's cool. Okay, so the very first one you did, so you're working all the way up to when it was going to happen. How did you get the first people to be on that very first webinar that you did? Well, Nicole watched something with Richmond Ding. Yeah, no, but we decided we have our email list and we wanted to like throw it to them first, but we didn't want to put it to our whole list. So Richmond Ding had something called the Tiny Challenges. And we're like, well, what about a tiny webinar launch?

We're still testing it out, so let's do it to small groups. And that's how we started reiterating. So we had a list about 4,000 people. I said, well, if we do it to 200 people...

every week, that's at least, you know, 20 weeks. Am I doing that right? Yeah. 20 weeks of like, we can, we have a lot of time to figure this webinar out, you know? And we knew we didn't want to go to ads anytime soon. And we said, okay, can we learn this with our email list and then do JVs and then do ads? Yeah. And with the whole thing in mind of being profitable. So our first group of people were on our list. So we just try to pick the

The first one was random and then we said, okay, let's structure a little more. But it was all through. Yeah, it went to 250 and 300 and 500 and a thousand. So we keep increasing it as we get more comfortable with what we're selling. So first, first when you promote 250 people, how many people registered and showed up for the very first one?

That, I want to say, 60 people registered, maybe 20 people, 15 people showed up. Yeah. Okay. No, no, it was 300, then 50, and then 25. Yeah. So 25 were on there. You did the first presentation. I'm curious, first off, how did it feel? And then how did it actually go the very first time? We were scared to death. We were like, oh my gosh. Oh, you know what happened the very first presentation? Oh, yeah. Zoom cut out. In the middle of it? It was a storm in my area, and it was like, I was like, oh.

And she's like, I don't know what's happening with Nadia. So were you like tag teaming back and forth? I don't know her presentation. Drop me off. And I had the love back in. We're skipping secret number two because she's gone. But people stayed on through it. And we're like, well, obviously the story's not bad because they stayed on. It was an extra like 15 minutes. We were happy. There wasn't a big list either. Like,

Yeah. Whatever happened that could happen, happened. So what happened, did you make any sales on the first one? We did not. And how did you feel afterwards? Well, I wanted to eat the ice cream and coconut shrimp. You heard my story. I know that feeling. It's horrible. I was like, oh, my feelings are so hurt. We worked pretty hard on the presentation. Then there was something out of our control and stuff. And it was like, all right.

Just get back on that horse. Forget about how you feel. Get back on it and do it next week. I'm like, are we really going to do this next week? Like, yes, we are. Yes, we are. When I first launched Inner Circle, I remember we started making everybody, when we first came in, that was the goal. Create a webinar as fast as possible and then test it. And so everyone, I'd probably get this Voxer message like,

two or three times a month or something like, okay, my webinar's tomorrow. We got 250 people registered. I'm so excited. And I was always like, I didn't want to burst their bubble, but I always wanted ahead of time to like, like warn them so they don't come. Cause the first time I'm,

So the very first person I ever taught a webinar to is Liz Benny. And so she did the webinar. She was so excited. She did it and it bombed. And then that night she calls me and she's got mascara on her face. She's so upset. And there's just, I was like, now as a coach, I'm like, Oh no, I failed. Right. Like I did it wrong. Like what? You know? And, um, and I learned that though. It's like, okay, the first one's all, as you guys know, it's always the worst technical issues. Like so many things. Right. And the offer is going to be confusing or talk too fast. It's not, you know? And so I started warning people. They would message me like tomorrow's the webinar. I was like, okay, I'm so excited for you.

But what's probably going to happen is it's probably going to bomb tomorrow. And I don't, I'm telling you that not because I want to talk down, but I want you to be prepared for it and not freak out because this is how it always works. First one always bombs. And that's okay. Like the job is to go out there, test it. And then we come back and now we can iterate. We can change it. We can tweak. But if you're putting like your whole, like everything on this has to convert because that's people do is they, they do the first webinar. Like, okay, I made, if it does well, I made $10,000 this week. Therefore I'm going to make X amount over the year. And if I make zero, then it's like, Oh,

oh no it's all over and so i tried to warn people and then afterwards it always happened message me afterwards i did it and like technical difficulties we had one cell we had no cells or whatever i was like cool that's actually amazing now we got data and like now let now we can start looking at stuff but like not stressing out and i remember actually because chris messaged me after uh you guys first one he's like they're the first one who didn't go that well and i was like tell them to like just stick through it you're gonna make it like it's it's that's the process like so many times and even for me so many times like um

I'll do an offer and the first time it doesn't work and most people get in this walk away from it. I'm like, no, like it's just like we did all the work. It's like 99% there. It's like these little tweaks and then it starts working. Okay. So that was first week. No, what happened to week number two? We sold, we had three cells. Yeah. Did you make any differences to the presentation between one or two or just, just the whole thing? Okay. We were more, we actually, the only difference we said was, you know what?

It can't be worse than last week. And we said, let's relax. We didn't have to like try to complete it. And then say, let's just be ourselves and see what happens. And I don't know what happened, but people were very into it on the chat. We were like doing all the like trial closes and they were doing their emojis. I'm like, okay, this is, and it pumps you up as you're doing it. They're responding. This is great. I'm like, okay.

Okay, let's do it. Okay, that was the second week. Do you know how many people you promoted to? How many people were on that second one? That was 250. Yeah. Okay. 30 people registered. Another maybe 15 or so showed up and actually stayed on. And from the 15, you got three. Yeah. That's amazing. I was like, those are good percentages. Yeah, you gotta take that. Yeah. Okay, so that was week number two. How many weeks have we, are you into it now? We've been doing it for eight weeks now. Eight weeks. So we just finished up number eight. Yeah. Yeah.

That's crazy. How many have you sold so far? Can I ask? No. So we changed the offer and everything like that. So we have about, uh, things we're close to 20,000 sold now. Yeah. Yeah. Very cool. Changed the offer, but cool. Well, I'm curious because I want people to understand the iteration process. So why did you change the offer? What did you notice? What were you feeling? Cause when we had our first students come in, we asked them, Hey, what did you think? And we asked people who didn't buy what, why didn't you buy? What? And they're like, you know what? I don't know.

I felt this, I felt that. And we're like, maybe the dream we're selling them is too big. And we're trying to get them from not doing anything. Like the first one was,

how to leave your corporate job by replacing your own income right and that might be too big of a dream for people so like how can we piecemeal that down and make it more manageable and we can produce something that can give someone great benefits too so we're like okay let's work it from here so we have emails that we get from people and they tell us what their problems are like well we have an ideal customer but our customers are telling us what they actually want

So why are we not listening to this? Change the offer. So that's what we're doing. So with the offer, did you have to change like what the course was? Or you just added something or took something away? Or how did the, what were the tweaks you had to make? We added stuff that were addressing some of the problems they were telling us in the emails that we weren't addressing in the original offer. Right. And then we made the dream smaller. We made the dream smaller, more like accessible. So we said, instead of financial independence, how about just learning how to invest? Yeah.

And we said, what kind of offer can we make around a beginning investor who's feeling scared and they don't want to be risky? And they just want to maybe, you know, get in this to help increase their nest egg. So that's when we said, okay, let's see what we can do. We also had the subscription model at the beginning. And I think because we're in the money space, it's a little hard for people to like,

Trust us at the beginning with that. Some people did, but they're like, well, if I do 12 months, what happens after that? You know? So we said, okay, you know what? Let's focus on just learning how to sell. Right. And then let's layer on the subscription model later. Yep. So that's what we did. And it's amazing. Like the people who bought from us, they've been following us for like two years. And it was like,

But then you have people like, oh, I thought you were AI. Like, if I was AI, I would be a much better editor. It's really two of us. And I think also we tweaked the bonus. So before we were just offering like a free gift, like you'll get like some gifts from us, books. And then we said, you know what? Let's turn the bonus into...

four weeks of coaching with us. And I, and they said, you have to get it tonight. And that I also think helped too. So just keep playing around and like, we're still playing around. And another thing I've been telling people this today, brush your teeth before you do your webinar. You will not eat your feelings afterwards. Cause you're like, I'll find another way to release this. I'll take a walk. It's just my little thing. Cause your feelings might get hurt. That's going to be a t-shirt. That's going to be a t-shirt in the future. Brush your teeth before the webinar.

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It's so cool. So I'm curious, like the feedback you have from customers, did you actually call them? Did you email them asking or just kind of saw what was coming back? Emailed them. And we looked at the questions that we were getting in the chat and we're like, something's getting lost here and they want to do it, but they're hesitant and maybe they don't even want to ask a question. So some people would send us questions afterwards, but then some people were getting confused in the question. Like, why are they asking that? Okay, let's go back through and see where it's breaking down in a presentation and see what we can add that will make it

the clarity of the offers. Not just that, we actually changed the presentation. We did a whole new webinar because we realized, like we had some questions like, that's pretty easy, right? And then people were like, we know that did not sound easy. That sounds really hard. Oh my God,

The trial close failed. Nobody rose their hand. You get that, right? Oh, no, not really. So we said, let's look at the secrets and see what we think is easy might not be easy for someone. So we said, we got to take some of this out and, you know, really get like, if we saw no one was participating in that section, that gave us a hint where we can do it. We're confusing people right there. So cool. And we made it more personal. Like I included my friend in the presentation. Like here's a story about my friend and how I helped him. And we just made it like,

this is really us working with you. Yeah. So cool. Um, it's interesting cause like the trial closes and filling out the audience. Like when you're on stage, you can feel it like in real time, you know, because at least for, I don't know,

You know, you see people saying, you know, like, you guys get this and like everyone's staring. You're like, oh no. But you can, you can like kind of navigate it when you're in an audience. But when you're on a webinar, it's hard because like you see some comments, but you don't know until afterwards and you start looking. You're like, oh no, no one understands what I'm talking about here. Yeah. This does not seem. Because we do. We download the chat messages. You say, do that. Like, okay. And we would look at the recordings of every one that we do. Right. All right. So that's the biggest mistake most people make is they go and they,

They decided to do this. They record one presentation and they set evergreen and they step back and they never look at it again. I don't know how you can do that. Oh, yeah. It changes. Depending on how many people are in a call, the energy is different. And you don't know what you said here versus what worked here. It's like, no, I'm going to do it like what? Every week for a year. Now, have you just sent to your own existing list so far? Have you gone through all 4,000? No, not yet. The funny thing is that...

A lot of people see the emails or they might not see the email. So if they didn't register, we just hit them again with a different hook. Oh, yeah. You missed it last week. This looks way better. This list is going to last forever. Well, it's interesting, too, because like how people just respond to different things, you know, like everyone's area in their life and different time in their life. I had a friend. He's in the dating market. He's crazy, but he sends nine emails a day to his list. And he's like, he's like, because he's

He's like most of the time the guys, he's in the how to pick up girls market. And he's like most of the time they're on my list. They've got a girlfriend. They're happy. They're just here for entertainment. He's like the second she breaks his heart or they break up or something, I've got to be the first email in their inbox. And so he's just like it's just like nine emails a day. It's crazy. But he does really well with his business. But that's the kind of thing. He's like you never know where they're at, like what's happening in their life.

what the angle is going to be. So it's like you're putting things out there and like someone might see a message one week and they don't care, but then that week they lost their job and also now they need it or something else happened in their life. I always thought about this for me. I used to be about 25 pounds heavier and I always would struggle with my weight. And most of the time it didn't matter because I wore baggy t-shirts and jeans. I was happy. But then once a week,

on Sunday, I go to church and I put a necktie on and it was like the diet. I'm like at the button, the top button. And like, I was in so much pain during church at Sunday and I get home from church and literally like every Sunday night I would be buying weight loss programs and diet things like every week. And then by the time it showed up in the mail, I was wearing baggy clothes again. I forgot. I'm like, Oh my God, why would I need this stuff? I'm totally fine. I'm out of pain. Like when I was in pain that moment, like I was buying everything. So it's like,

we got to be consistent for our audience because we have no idea when they're going to be in pain. And also like when they're in pain, it's like, okay, now I'm like, now I need the message. Now I'm ready for the thing. Um, did you build your email list all off the YouTube channels at where it all came from? We haven't run ads for it yet. We had, no, we, we got, um, we did ads up into like, we try to get a thousand people on our list with ads, but that was it. Then I was back in 20,

2020. But ever since then, I was like, I got to learn how to run ads. That's a whole nother thing. It's not working. I don't want to lose that. We'll just go on YouTube and say, join our email list. So we gave a little lead magnet. So I would say probably 90% of the list is organic. Very cool. And are you guys still publishing on YouTube pretty consistently? Yeah, weekly. We try to do it every week. We probably missed last week. But yeah.

But it's easier because now people are starting to see who's who. They're like, oh, Nadia put the music to that video. I can tell. They're learning the different personality types. Nicole would never say that. Really? It's right behind you. How did you know? That's cool. Have you in the YouTube video actually promoted the webinar yet or is it just the emails? Not yet. That's a plan to do that. Nadia has no problem doing that. And I'm like, hold on. Let's wait till we're ready.

So cool. One of the things we're working on right now pretty aggressively is going out to people that have big YouTube channels and like having me be on an interview with them specifically to promote our challenge or whatever and paying them. So it's like a pay-to-play type thing. But we're paying like a CPM. So it's like some of these guys, they can guarantee we'll get 500,000 views. I'm like, 500,000 views on a video of me talking? And they know we're...

the person's okay with us pitching for prepaid. So they know we're pitching the whole YouTube videos going towards that. So that's kind of the next phase that we're doing right now. We're lining them up right now, um, for me to do like once a week on someone else's channel, pushing things back to our channel, but also just to the thing. So I think that could probably be another good one for you guys in the future too. I would love to do right now. We're like, it seems like because we're posting on YouTube and, um, we try to really be our own selves now. And, um,

They have higher, well, bigger channels. Bigger channels are coming to us saying, hey, we want you on our show. And so it's all happening organically. But I think the thing we're going to do right after this is going to be like JVs trying to like actively go after people. But I would like to see the CPM, like cost per million model. You can also go back and say, yes, I'll be on your YouTube channel if you'll email for my next webinar. Or, you know, there's so many ways you can leverage that because if they're coming to you, it's like they want, you know,

So how can I leverage that? And you can, it's levels to this. Yeah. It's so much fun. Um, man, so proud of you guys. It's so fun watching that. I said, most, most people, they, they hit a roadblock and they stop. I guess you, you said you had before the books and stuff, but like when you get past them, you're like, I'm going to succeed no matter what. I'm going to push through the roadblock and keep doing it. Like that's the, like that's the entrepreneur game. And the fact that you've done, you say eight, eight versions of the webinar now, which retweets every single time. Like,

Most people are never willing to do it. It doesn't make sense to me because I'm like, and you guys are seeing that, when you master the presentation and the offer and it's correct, it may take you three or four months, maybe a year. Let's say it's a year to figure that out. But the effort you put into that year, if you put that same effort in and it's like a job where you're getting paid, let's say even a great job, $250,000 a year,

you know, what you'll, the compounding of this over time. Yeah. Well, we'll dwarf it. So it's like, man, why wouldn't you put the time and the energy into it? You know? And that's the way I see. I'm like, if someone said, if you do this for a year, you're going to make a million dollars and you can keep making it. I'm like, yes, I'm going to do that. I'm going to do that trade. And just, we just got to, you got to better on yourself. Like Myron says, all work works.

I'm like, well, if we didn't sell this time, but it's still working on us, we could put it together faster. And we listen to Jim Rohn a lot. And it's like, don't wish it was easier. Wish you were better. I'm like, we got to get better. We take little tidbits from a lot of people. I think you have a guy, his name was Anthony, I want to say. And what he said was, you can either have results or excuses, but you can't have both. And I'm like, what?

But my excuse is so good. It's their fault. It's their fault. You guys complain to each other. The internet went out. It's Zoom's fault. So cool. All right. So for the next, so you're eight in. What's the plan moving forward? I want to hear kind of. Every week. Every week. Every week.

Like we're going for that two CCX, you know, we got a hundred days. Yeah. We're going to try. Keep going. If not, you know, that's the goal. We're going to see how far we can get. You know, we want to, we want to continue on this journey. And like I said, make this a life skill because that's, it becomes a superpower. We know the process works. So it's like, we just have to work the process. I have no problem doing it. If you told me this is the result you're going for, I have no excuse. I have to go for it. Yeah.

How's it been the people that have bought your stuff down and you have a chance to serve them? That's always my most fun part for me. But like for you as the people that are buying, you're helping, like what's that been like for you? She wants to go to dinner with everybody. Coach,

Come to my house. No, they're great. Like there are people that we like and they want our help. And like we're learning from them too. Like, oh, hey, and I'm doing the process with them because we did it so long ago. I'm like, look, I'm going through it too. I can't tell you something that I'm not willing to do. So they understand. They're like, okay. And then the questions that they come up with are like, that's a good idea. Like, oh, you know, I'll be willing to do this if you guys put that together. I'm like, okay.

You're giving us ideas for the next step. It's also, we're seeing the changes. They're becoming more vulnerable, you know. At first, I'm like, oh, I just want to learn how to vest because of this. And then you start peeling back the layers and they really start telling you why they're doing it. And you're like, okay, I got to make sure that you get this. You know, and it's not, a lot of the people we teach are moms. And we want them to be able to teach their children. Because like I said, we know the impact it can have. Yeah.

So it's not just the investing is just a part of it, but it's a bigger picture of how it's going to change their lives. And it helps us say, you know, we got to do better as well. Yeah.

So cool. And stop us from fighting a lot. Stop fighting. We're about to have this call. We're changing people's lives. No more fighting. I would watch the behind the scenes of you guys as you're prepping for the webinar. That's awesome. Yeah, I think for me, the most fascinating thing, like I think a lot of us, like we get it initially because we want to make some money, but then like really quickly realize the money like is shallow. You don't feel anything cool about it. But then when you see like the people who come in and then you see them

I don't know for me, like first time I see someone get the aha moment, their eyes are like, they understand it. Like, I'm like, that feels so much better than like when I had the aha, like it's so such a, you know, such an addicting thing where you just like, I don't want to stop this. I got to keep doing this forever. So.

Yeah, I can't wait to see what you guys have, you know, hundreds of thousands of customers who are coming through and you guys, we'll see how many lives you change from it. It's awesome. So, okay, my last question for you guys then, for anybody who's listening to this, obviously we have an event once a month we do called Selling Online. At the end of Selling Online, we make an invitation to people to join the Pride Mover coaching program. You guys have been inside of it now for how long have you been inside of it now? Since maybe August. Yeah. August, September. So what's that? We're like...

How many months is that? I don't even know. Four or five months? Three or four months? For someone who's thinking about that, what would you tell someone who's on the edge? Like, ah, this is crazy. I don't know if I should do that. I think you can't afford to not do this. Like, if you really want to speed up your time and you really want to, like, learn how to do it right and have a process that's, like, pretty easy to follow and you have the coaching, I think... And I'm not trying to sell this for Russell. He can sell it. But...

don't waste your time with other programs. This is what you should really be in because I wish we would have had this like three years ago to cut so much more time off of what we were doing. I mean, just the fact, the coaching plus the program. So when it comes to like the courses, the videos that you can watch over and just the stuff that you don't even see, but there's so many hidden things that you got to go and find it. Oh my gosh, this is, this is fantastic. This is fantastic. And then the coaching, all the coaches are really caring about how you succeed. And,

I mean, it's for what you get versus

versus what you pay, again, it's a no-brainer. It really is. And it's a lonely place to do it by yourself. But if you have other people who are going through it, like our husbands don't know anything about what we're doing. What are you guys doing? Why do I have to take the kids again? Why do we have to get out the house? Like, no, you got to get out. But if you're going through this and other people know what you're doing, you don't feel so lonely anymore. Like she was the only one I could talk to about it. Now it was like, oh, the other people are going through the same thing. If you get this done and you push through, you're going to thank yourself for it.

It's been fun just in the last, I think it was like 45 days ago that we announced the award. If you make $10,000 in one-on-one, one-on-many sales, you get an award, right? And it's like we've got a dozen people who have already applied for it and they're coming. And it's just – it's fun now because now it's like everyone is in the middle of it. So it's like, oh, my webinar tanked. Oh, my, it did awesome. And everyone is helping and critiquing and it's just – and then it's fun for me because Chris who runs that side of the program –

He's messaging me all the time. Like when you guys get your first sell, he messaged me. I'm like, yeah, like I'm freaking out. He's freaking out. The whole team's all excited for you guys. So it's really fun watching. So yeah.

anyway i appreciate you guys jumping in and doing it and and not stopping and iterating and tweaking and i think you're such a great example for everyone else who are trying to help them understand like you guys like you guys can change the world if you're just willing to come out there and like just follow the process and just do it uh take the thing you already have inside you that you're great at and then we just give you the process to get your message out to more people i just want to thank you for putting a program like this together i think you you have so much knowledge but the

put it down to the level where you can pick it up and do this and make $10,000 that quickly. And I think you understand how much of a change that does for people. So thank you for that. That's awesome. Thanks, guys. If people want to follow you and they want to see your webinar, where do they go to

To jump in. I'll go on the webinar. Okay, that will be. I'm your first JV partner. Or you go to wealthpack.wealthtwins.com backslash how to invest. And if you want to follow us on YouTube, it's at Wealth Twins on YouTube. Very cool. Well, glad to have you guys here. Glad to have you in Boise. And I hope you enjoy the rest of the event while you're here. Thanks guys for being here. And without saying, go check out our stuff, you guys. And yeah, you're awesome. Thank you guys. Thank you for having us.