A cool lesson I learned after a day of fly fishing, and a really cool story by the campfire.

On this episode Russell talks about being on a retreat and learning to fly fish. He relates it to testing out new material and seeing what hooks people. Here are some of the cool things in today's episode:

How trying to catch fish is similar to a comedian testing out new jokes, or an entrepreneur testing out new material.
Why throwing out hook after hook after hook will help you figure out which one hits.
And why it takes Russell a year to write one of his book, and how he tests out the material that will be in the book.

So listen here to find out how if you set hooks and watch and learn from what the fish are doing, you can become a better fisherman, and a better marketer.

Transcript - https://marketingsecrets.com/blog/hooks-and-testing-your-material

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Hooks And Testing Your Material