Mastering Webinars, Pricing, and VSL Funnels: Q&A with Russell Brunson
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What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I just got done with one of our OFA, One Funnel Away Q&A calls, which is always very, very fun. And it's kind of fun. One of the guys towards the end, he thanked me and he's like, we know you charge 100 grand a day for consulting and you're here with us for an entire hour just doing Q&A. And so it was really cool. And I think there's obviously all the people at OFA have a chance to be on there and ask their questions live, which is amazing, which is why you should be in OFA if you're not there yet. Go to onefunnelaway.com and go sign up.

uh best hundred bucks you ever spend you get three months of click phones for free as well when you go there but uh anyway i think there's some really cool things that came from this q a session so i thought it'd be really fun to show it to you guys and uh uh i bet two or three things will will spark some interest in your mind i know one of them we talked about was like uh moving away from pleasure and towards pain and where you use that in front of offer versus the back end offer and like some really cool things i've had that are unique that i haven't talked about publicly very much or really anywhere so hopefully that'll be valuable and beneficial for you guys to go and check that out um

That's kind of the game plan. We're going to queue up the One Funnel Away Q&A from this week. I hope you guys are doing amazing. If you want to get your question answered live, come to onefunnelaway.com, go sign up, and then come hang out with us next week. Thanks, everybody. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow, and scale a business online. My name is Russell Brunson, and welcome to the Marketing Secrets Podcast.

If you don't know me, my name is Danny Walsh. I've been standing in for Dante while he has been away. How are we doing, buddy? Are we here? I'm here, ready to party. What's up, man? Let's go. Right, we do have our first customer lined up ready with a question for you, Russell. And she brought this question to us on Trey's call and was like, man, this is better for Russell. So it's the first one up. We are going to use the timer as well, hopefully to keep everybody on track. But if we're here, let's get started. Okay.

Yeah. Hi, Russell. My challenge funnel is my my first funnel. I'm a fitness instructor and I'm launching a new personal brand. It's everbody.com. So I've connected my domain and I come up with a challenge for pre-Christmas challenges.

People that are actually like in fear of gaining weight over Christmas, which leads into the programs, the mastery challenges that are starting via my app in January.

I've been faffing around with the workflow structure and I couldn't get it to work. So Austin very kindly stepped in to help me yesterday. But I'm behind schedule on launch of the funnel by a week. How would you go about gaining up some traction with this and how

Have you got any ideas that, you know, we can put into place for the, you know, the lack of time to make up for the time that I've lost? Yeah. So the funnel working out, you got all the pieces working out of? Okay, cool. So you were hoping to launch it last week and now it's your week late. Yeah. So the 12 days of Christmas, it's...

It was meant to start on like the 13th. I mean, I know that it's not the 13th, but I literally haven't even finished putting the images in. So I will hopefully reach that point by Monday. However, I've still lost all of that time and it's time sensitive, as I say.

- The 13th is, okay, so what date they were sick. So a week from today is when it starts. The challenge, is it a free challenge, paid challenge?

Yeah, so it's a free challenge with a VIP upgrade for access to the online fitness app. It's a six-week introductory offer for my mastery challenge, which is for complete beginners and ADHDers that find, you know, processes really difficult, which is like me, really. Like me, I understand. Yeah.

Most of us don't call, I'd assume actually, but. And also for, you know, people that find fitness overwhelming. So like using like a 1% methodology of change. So the in keeping of like your water is like the key focus for the download. So it's the secret, secret weapon, if you like to staying off the food and

So we've got a week then basically, we've got seven days to, to, before it starts. Um, and then do you have an email list? Do you have a following? Like you have those things in place right now or not? I've been, I'll work. I've been working too hard on the backend of things. Um, actually forgot the front end. So I haven't really got that much of a following. Um, to be fair, um,

Yeah, it was on my to-do list. I should have done it the other way around, but I have got a following. But it's not like millions, like a fitness influencer. I'm just a modest sort of like PT that works from their gym at home. No worries.

Here's the good news. The good news is a week is more than enough time to promote a challenge. In fact, if it goes further than a week, people don't show up. So you're not actually in a bad spot. When we do challenges, we start promoting a week out. So you're actually perfect timing.

We actually, we used to, we used to challenge like two and three weeks out. And what would happen is we buy a lot of paid ads. And so what would happen is like, we'd be getting people for two and three weeks, but then you look at who actually shows up and it's usually the people that sign up and last like 72 hours are the most likely to show up. And every day past, they're less than likely. So people signed up two weeks earlier, don't even show up. So we just wasted our money getting those people. So,

So for free challenge, like you're actually in like this perfect sweet spot. So the question is just like, what are all the different ways you can make as much noise as humanly possible? Because your job as a marketer now is to make noise and scream and yell from the top of your lungs, every channel that you have any access to, right? So for me, like when we're launching something, I'm looking at everything I've asked this to. So I'm like, okay, what do I have? I'm like, I have a little text group. So I text everyone in the text group. And I'm like, hey, I have Instagrams. I post on Instagram. And I have

The ability to push to Instagram. So I push Instagram. Then I go to email. Email our list. And then we go. And we just hit everything is possible. I go live on Facebook. I go live on Instagram. I go live on Facebook.

Twitter, we started doing Twitter spaces because you can go live on Twitter. It's just promotion now. So I would look at everything you have access to and it's just every day for the next seven days, you're just going live. You're pushing your email and you're messaging, you're spamming out, whatever you can do to make as much noise as possible with what you have. And if you have a formal email list, I don't know if you have a formal email list, it's in ClickFunnels, you can send an email out to, or if you just have clients, but either way, it's like

I'd be gathering those people, contacting them, pushing them into just – it's all about now just making noise in any way. Yeah, I've got a female-focused target market. So unfortunately, I've accumulated a lot of male followers, which is really annoying. But I have built up quite a list. Well, then tell the male followers. I literally would be like – we used to do this back in the day because

because when I write so pretty quick funnels my audience was like 90% men 10% women it was it was now it's like almost it's like 40 60 which is awesome but you should take 90 10 and so um I had a couple really amazing female friends who would who were great teachers and promoters and stuff and so I would like literally contact her list like this is for all the ladies on the list I got something really cool you're gonna talk to uh bubble you know we push this thing you do the same thing it's like hey for all the men uh we want your spouses we want your your significant others like this is this is the gift you can give them for Christmas like

like leverage the men to bring in their, to bring in their, their women and speak out. So they don't, don't hide. I speak directly out to like, this is for women. So women go sign up for men. Go get your, yeah, I'll be, I'll make it perfectly clear. Yeah.

Yeah, excellent. Thank you so much. Yeah, no worries. So you have seven days to make as much noise as humanly possible. And this is the first time. And what's nice is now you have this process down. You know, you can change it in January and do a January challenge. And it's the same structure, same everything, but now you've got more time. And then February, it's like, Valentine's Day is coming. Do that and just keep changing it to whatever the holiday is. Because you have to work now. Now it's like, okay, for the first one, you're going to do this thing. And the second one, you tweak the branding a little bit, but same everything else. And then you can...

You can focus on driving a little more traffic and then, you know. Easter. How to stay off the Easter chocolate. Yeah. There's always a holiday that people need to lose weight. That's the nice thing about your market. Yeah, absolutely. Well, congratulations. Hopefully you crush it over the next seven days. I'm excited to see it. Oh, watch this space. Yeah, I'll let you know how I get on. Very cool. Congratulations, Jane. Thank you. Jane, come back and tell us how you got on as well and make sure you keep checking in on the calls. We're interested to see how this goes. I will. Thank you.

I think with a lot of folks, we get to this point where we can quickly think we're running out of time. And we're like, oh, man, you get into this sort of like headspace of, oh, have I run out of time? And I'm not going to be able to do everything. But if you work and make enough noise, you are able to have a successful launch. And I think it's really interesting to hear what Russell just said about, you know, we just start a week out.

That's super helpful. I think for everybody on the call is let us know in the chat if that's been useful if it's taken away anxiety We even like to go so if yes are probably on list like yesterday I did a two-hour lives from hacking live like literally it was it was the day before Like oh crap. I'm gonna live tomorrow. We haven't told anybody yet. It's like we had a

It was like a less than 24 hour window. I was like, how much noise can I make in 24 hours? And so if you, I mean, if you're connected, you saw me hitting email, text, Instagram, Facebook, like I was just going crazy as fast as we could, you know, in 24 hours. And it's just, all right.

And, you know, obviously we had a week where we got way more people. But the nice thing is that when we did the launch, we streamed it to Facebook Live. And so now there's a two-hour Facebook Live. And what's cool is that asset now is on our Facebook page. My team is buying ads through now. And so now over the next 30 days –

That Facebook Live will hopefully get, you know, three, four, 500,000 views. They're all just pushing back. So it's like even like the post-promotion, you keep driving, pushing, putting fuel on that fire and it'll continue to keep putting people forward in perpetuity. That's the right word. My water brain's getting some of the words confused. Hopefully that's the right word.

So good. So good. All right, let's get into our next question. Russell, if you're ready. Top of the list with the hand raised is Tamar. Tamar? What's up? How you doing? What's going on? What's up? How are you? Amazing. So we have our new prime movers now.

did you see by our community tattooed the entire prime mover thing like all the statues on their arm it was crazy i was like dang if i was a tattoo guy i'd get that totally i was wondering if you saw that oh my gosh my daughter's gonna be the the the first um the youngest or the i don't know part of the club right okay

here's my story um i am doing my first webinar next week on the 12th uh thursday and i a little bit made a mistake of starting to advertise and like put the word out a little bit too early like this week um and realized that there was a lot of people interested in clicking on it came to the funnel and didn't opt in so um hook story offer hook story offer can't figure it out um so is it possible for me to just drop the link from

for you to give it a quick look and see like where you think can she show the page is that possible oh yeah sure you should be able to do that give you the co-host so you promoted it people come to the page but they're not opting in that's that's the that's the issue yeah how many people how many people came have what percentage opted in i don't know percentage but 10 people do you know how people 10 people hit the page and people opted in 10 people opted in 80 something hit the page

Okay, so what's the math on that? Less than 10%. Less than 10% or more than 10%? More than 10%, right? 80 to 100? Anyway, okay. Well, one was me, so no. Gotcha. You guys all see the landing page, right? I think. Yeah. You're looking at my Slack on the other channel. Okay, tell me what this is because this –

The headline is definitely the issue. Like it's very generic. I'm not sure exactly what's happening. So tell me what they're opting in for so I have a better idea. Okay, they're opting in for a training to teach them the importance of strategic alignment and why all the problems that they're currently experiencing within their company are just symptoms of a deeper issue. The deeper issue is strategic alignment. The symptoms of strategic alignment are...

not reaching quarterly KPIs, not meeting their goals, disconnect in collaboration. There's so many challenges. And so because of that, they have tried, they meaning like the companies who are dealing with this challenge of misalignment, instead of recognizing it as misalignment, they try to treat the symptoms each individually. So like, oh, departments are working in silos. Let's try to increase collaboration.

You know, we're we don't have enough meetings. Let's add more meetings to the agenda. We need a better software with AI to help us. But in fact, all these different solutions are just treating symptoms. And the deeper issue is the misalignment. So we have to go to the deeper source, get the teams strategically aligned. And then how do we make how to make that sexy? Because strategically aligning does not sound sexy. You know what I mean?

for sure, but at the same time, it's product directors and small business owners who I have to make sure I'm talking to them. A CEO is not caring for fluff. The CEO wants to understand, what is this free training? Why am I giving you an hour of my time? How is it affecting the bottom line? - That's why it needs to be sexy. If it's not sexy, then I'm not giving you an hour of time. So if I'm sexy, they gotta be like, oh, I see, oh my gosh, I need that. Discover the shocking truth behind unstoppable business success seems so generic, I don't know what that is, you know what I mean? Versus like, hey, I've got this thing, this is the secret, there's this thing.

I don't know, do you have any industry data or stats or something? Something very specific we can pull out that's like, I feel like this is the holy grail, the thing I'm missing. You know what I mean? I have numbers and percentages of how much time, money, and internal resources are wasted on meetings as opposed to collaborative workshops that come out with actionable next steps. So is the enemy meetings?

Well, meetings are one of the ways that companies try to compensate for the challenges. What are the top three ways that they try to compensate? For what? For the challenges. So you said meetings are one they compensate. What are two other ones that they use to compensate? Software. Meeting software and? Oh, yeah. Meetings, software, and...

Maybe like more goals, like monthly KPIs or goals. Okay. And then what's the pain point they're in when they come to you? Is it their business is shrinking? It's failing? It's just not growing? Yeah.

Um, yeah, customer satisfaction scores, customer engagement scores are going down. Um, and, uh, monthly KPIs are not being met. There's disconnect between product strategy and business strategy. Product strategy is not executing on, um, projects that ultimately deliver ROI, uh, and results for business objective goals. Okay. So something I would do then is like, is I would, I would call that out. Right. So it's like, um, attention, are you struggling? Uh,

Are you struggling with customer metrics or are your team never hitting their KPIs? I mean, that's a key one. Is your team never hitting their KPIs? You probably think it's either your meetings, your software, or your whatever, but the reality is it's not. I've had a chance to work with X amount of business owners and there's one core thing that all of them are missing that once understood literally knocks all the rest of the dominoes down.

during this time I showed with that one, that one weird thing is that almost all businesses are failing at that. If you can apply, then, you know, something like that. Now it's like,

What's that one thing? That's sexy. That's interesting. Now there's enough intrigue to actually register. Does that make sense? Absolutely. For me, a goal on a registration page is at least 30%. That's always the number. So you're at 10, so you're about a third of the way there. So the ways you increase conversion on a reg page is always curiosity. How do you make this more curious? Curiosity and specificity. The more specific it is,

but doesn't tell them what it is. Does that make sense? So it's like, there's this specific thing that you're missing that's like right in front of your eyes, but you're missing it, but if you figure that out, so it's like, yeah. - So it's all here, it's just in the wrong place. See, like, is this training for me, my business? Okay, well, over here, right? So it's like, are your teams operating in silos? Are you frustrated with temporary fixes that aren't actually providing sustainable solutions?

These are good, but there's too many. Too many. This spot on the page, I mean, like right above here, like something like the number one thing, you know, like, hey, is your team consistently missing KPIs and nothing you're trying seems to work? If so, but, you know, so like they just call it the core thing up here. I think this is great down here, but just the core, the core, like most of my like attention, are you, uh,

someone who wants to learn how to you know, somebody's struggling making their own product, want to white label their own boom, and then I'll push them a white label product, right? You know, there's something like just calling them out at the top. I got to picture myself at the food court of the mall and I'm yelling out to see whose people's attention I can get, right? Like, attention, like something like what's the broadest that I can capture that will get the most people to raise their hand. I guess use my call outline and then boom from there, it's like, okay, how to make this curiosity and specificity without them knowing what it is. Like that's the thing that then gets them like,

I gotta give my email. And then not only did I have to give my email, now I also have to show up because I can't answer this question. And I've been trying meetings. I've been trying this. I've been trying, like these things aren't working. Therefore, like I gotta figure out what this one thing is. That's the thing that gets them to register and show up. Okay, super. Fantastic. Thank you. Yep. No worries. We had, um, uh,

Mike and AJ were in my inner circle back in the day and they had a webinar registration page that was similar to this one. Like it was very specific and all we did for them is just make it like, it was like, it was like how to make money doing local reviews for companies or something register here. And it's like, they're paying like $30 per opt-in because like, it was so like people, they sound like, Oh, I know what this is. Or it's like, you know, so it was like no one registered. And all it is, we tweaked it to like the number one secret to, to make money in the local markets. And it's not,

And we'd named off like 20 things it was not. And then people were like, what is it? And the cost went from like $30 an opt-in to $5 an opt-in. The show price went from like 20 to like 40% just because people were like, it's not all these things that I'm aware of. What's the thing that I'm not aware of that's actually the secret sauce? That's what I have to do because there's so many things it's not. Yeah. Yeah. Talk about things it's not. Like we call it a blind offer. So like you don't tell them what it is. You tell them what it's not. And they're like, but what is it then? It's like, ah, come and find out. So blind offers work so good, especially on registration pages. Yeah.

Okay, awesome. Okay, thank you. Yeah, no worries. It's all good. What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. And Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about it,

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Next up, we have Daniel Plummer with Handrails. Daniel, are you with us? Yes, sir. Can you hear me? We can hear you. How are you doing, man?

Hey, I'm great. How are you? Great to see you again. Doing awesome. Yes, great to see you. Thank you so much. My question, I think, overlaps with the previous two people. So currently, my business partner and I, we have a $47 monthly coaching program. And what we found is we're attracting the wrong audience. So we're attracting people in their 20s still living at home.

and $47 is a lot for them. So what I'd like to do is a one hour perfect webinar

for a higher end product like 997 and then close them at the end and then do the $47 monthly membership. So my question is, is our perfect webinar too long? And are we going to do the same thing as a challenge, which is promote the live stream for seven days up into that?

okay so right now your membership is 47 bucks a month what are you teaching are you a crypto i'm guessing by yes yes so um i'm teaching crypto in sales and marketing with click funnels and he's teaching social media influence and marketing and then he has um

We're doing wealth, health, and relationships. And so we both do relationships, but he does a 30-day meal plan, a seven-day exercise plan. So we want to attract 30 and 40-something-year-old small business owners to

who have busy lives. They want to stay in shape. They need a meal plan. They need to continue to market and build their social media presence online. And I think doing a one-hour perfect webinar and promoting it would be the right thing. Okay. So it's a very interesting offer. There's a lot of things in there. There's crypto, marketing, food plans. When you sell that, are you selling all those things? Yeah.

Um, that is kind of what we're trying to, you know, under the umbrellas of wealth, health and relationships. Is it too much? Cause I'm getting the feeling that it is probably too much. Yeah. Not that the fulfillment's too much, but this like, like you could still have all that in the backend, but the, um, the selling part is, is too much.

I've seen a lot of people over the years try to do that. They try to sell all three of those things and it's confusing because someone will come in for one or the other. And they may want two of the things, but when you try to do all three, it's...

it muddies the message, right? So when I'm selling anything, I want to be super clear on like, here's the, here's the hook, here's the result, here's the outcome. But you could have, it's like, if this was, if it was me, like, let's say here's the back end membership that has all those three things, right? But on the front end, we, you just sell this one or this one and you have three different webinars, each folks in each, each individual one, but having one webinar that pushes all three is going to take your convert. It's going to be really, really hard to make it work. Um,

We have the same thing like in our back end, the Prime Mover coaching program, right? If you guys are Prime Movers, there's three coaching programs back. There's the Dan Kennedy one, there's the Lynchpin one, and there's the Prime Mover one, right? And it's all in the member site. But when I sell it, I don't sell all three of those because it just gets people confused and overwhelmed. I just sell, like Dan Kennedy's people, we just sell Dan Kennedy's coaching. The Lynchpin people, just Lynchpin. Prime Movers, just Prime Mover. And they come in there, all of them are in there, but I only focus on selling one. Anytime I introduce a second one, conversions drop because people get overwhelmed. And so that's one thing to kind of think about.

Yeah, I'm not sure the question you asked, but I'd be thinking about that because that's probably causing some issues. So then if you do want to go to a challenge or to a webinar, it's being very specific. Okay, this is our health webinar. This is our wealth webinar. This is our, you know, like, and just do one specifically. That way you can call the right people. You can talk about the right pain points and you can bring those people in. And then it's almost like the bonus, like, oh, there's a bonus. Y'all can get out of this and this and this. But like, this is the core thing that you're coming into our world for. Does that make sense?

Yes. Yeah. I needed to focus and concentrate more like what you're describing. So I needed to hear that. Thank you so much. My second piece of advice is if you're charging 47 bucks a month, which is not very much money, and you're bringing young people who can't afford it, and you want to not have those people, one of the easiest things you can do is just jack up your prices. And that'll by default weed out people who can't afford it. And then it'll attract more people. If it was something like me coming in, I was going to learn

I was going to learn crypto or marketing and it was just 47 bucks a month. I'd be like, this has got to be like a cheap thing for little kids, you know? And I wouldn't buy it. If you want to attract premium people, you got to charge premium prices. You know what I mean? Cause the premium person's like, I've had things I bought, like, uh, like I bought a hundred thousand or a mastermind because of a hundred thousand dollars. Like if it was, it was a 5,000 or a mastermind, I was like, ah, it's not worth my time. You know? So it's like thinking about that to your pricing. It's like you have price towards the dream customer you want. So I get the person you want, uh,

If you want somebody who's making six figures a year, then you reverse engineer the price and the offer, everything to that where it's like, hey, you know, somebody making six figures a year should be able to invest $2,000 for this thing. Okay, so based on that, like what's the language I got to do to attract $2,000 a person? What's the pricing? But, you know, when you come in with a low ticket $47 thing to teach them all these things, the person you're going to get is going to be a lower ticket person. You know what I mean? So just thinking about that. Yes, yes, yes. Designing a ticket for the person you want.

Yeah, the problem exactly, that's what we're having. And so I think that we just need transitioning into the new year is we need to just say, okay, we're probably going to take a short-term hit by letting this lower membership go, but we need to focus on high-ticket items, high-ticket clients.

because we have some good products and some good offers that are worth it. And I think we, I think both of us over the last probably three or four months got into, okay, what do I need to do to pay the bills and stuff like that? And we just need to let go of that. Thank you. Yeah. One thing to do, like, cause don't, you don't want to like,

kill the thing that's supporting the business though either. So what I would do is like, I would just tell everybody like, at the end of this year, the price is going from $47 a month to $97 a month, but everyone who's already in, you grandfathered in and you were locked in, you get to lock in here. But if you cancel, come back, it's $97 a month. What'll happen is you can do a whole campaign around that. So between now and the end of the year, do a whole campaign like, January 1st, we're doubling our price, we're doubling, get in, get in, get in. Now you get all the people who come in to lock in that price.

And I got this base of people that are really awesome. You raise the price 97 and now you can go after this new market at 97. Does that make sense? That way you don't lose. Like, don't just lose the revenue. Okay. So usually as a marketing, use it as a marketing, a dramatic demonstration. Like we're literally doubling the prices. Like that, like, you know, people have so much success. It's always good things happen. We're doubling the prices, but you got, you know, 20 days, 10 days, five days, one day to lock in and push people that promotion. They come in and you probably double, triple your membership base just on that.

And then again, now you've raised the price. Now you've got a bigger foundation to keep you stable. And now you can start attracting people at the right price moving forward. Okay. Excellent. Excellent. Because I'm using Grant Cardone. And once I get people on the phone, I'm closing them. So that is definitely going to work. So I appreciate it. Thank you so much. And the last piece of advice, because I know we're way over probably time, but the last piece of advice is like, then you said that you want to do a webinar. Cool. But again, pick one of the health wealth, pick one of them, one topic, one idea, one hook,

one offer and like, and maybe January 1st, that's what you want. And then you launch the webinar version where it's going to be a thousand, 997 for 12 months access to the membership site, plus, but you know, everything might be. And that's how you get off new payment plan. All right, man. Thank you so much. I really appreciate it. Everybody. Hopefully it helped.

No worries, thanks. Thanks so much, Daniel. Russell, amazing as always. Lots of people enjoying what we're doing in the chat right now as well. People, let us know in the comments if this is useful. Next up in line is Mark Davis. Mark, if you want to unmute yourself.

First of all, I had signed up last year. I just re-signed up. Last Secret was fantastic. So which kind of leads into my next question. So I've been going through that series of videos that you created. And I just finished up with the umbrella site, you know,

Um, but in the, um, so part of my question is in your own videos, you mentioned something about, I think it was like Friday with Russell or, you know, was signing up for that, you know, where you build the, the, do you still do that? Cause I tried to sign up and I don't know if it worked or not. Yeah. We're, we're about to relaunch that. So, okay. Like five or six years and we've taken the year off. So we're going to be relaunched that, um, potentially be in, I'm not sure in the near future. Yeah. Yeah.

Because when I signed up, I didn't get a login thing. And so I thought, well, maybe it's, like you said, maybe they're taking a hiatus or something. So I just wound up. So I didn't think I did something wrong. It'll actually be the hour prior to this hour moving forward every Friday. So that's kind of where we'll be blocking it out. Cool. So that kind of leads in. So, you know, obviously I've been doing One Phone and Away. But also you talk about

you know, picking one person, you know, and not being distracted with other gurus or mentors or whatever. So obviously, well, you're the guy. So, but my question is how, how,

Some of this is just philosophical, not really, it's sort of, it is click funnel related, but you talk about, you know, shiny object syndrome and how do you even avoid that within click funnels? For instance, one funnel away. My job is to make a bunch of shiny objects for you guys and sell them. Right, exactly. Well, thank you. And I've noticed that. And so, you know, I'm thinking, okay, so I'm in one funnel away, but I've committed to, you know, getting up early and I've been going through your other, that other training and,

And it seems for at least me personally, I have a program that I want to build. But then with The Last Secret, you talk about the affiliate and all the software and so forth. And it kind of seems to me I'm thinking, well, cut your teeth on that.

and then build out your own program. But again, I thought I got you today. Why not ask? Yeah. We think about like one funnel way, right? It's all about like figuring out a funnel to sell a product. The last secret is like us giving you six products that are done. So it's like, it's the shortcut. But if you look at the marketing, the marketing, what we're teaching in one funnel way versus in there versus my books, like the marketing strategies are the same, right? It's like create an offer,

Create a funnel, drive traffic to it. So what The Last Secret is, it's just shortcutting that. It's like, hey, now you have a product already and we're giving you funnels and driving traffic. But again, the concepts are

It's not like we're reteaching everything. It's just through different lenses on how we teach it. So I would say like what you're doing is right. I still think everybody, I talked about it in the webinar, like long-term everyone should be creating their own products. But this is a shortcut where it's like, cool, here's six, go start selling right now. That way you can kind of practice while you're building the other thing. Or it's like, take like the membership that we gave you, for example, and like that becomes a base and start adding your own content to it. Now it's like, now you have this thing that's your own, plus it's got other stuff in it, you know? So it's like, it's looking at just speeding you up by giving you, you know, products that are already done.

Um, but the model doesn't shift, you know, the model, if you go through any of my programs, the model is always the same. Irresistible offer funnel, drive traffic, you know, dot com secrets, expert secrets, traffic secrets. Like, um, and so, um, we skimmed a lots of different ways. And so I don't want you to go like, this is a whole new thing. It's like, no, it's the same thing. This is just, you know, I'm teaching in a different, a different way.

to apply the product where I've given you. Whereas, well, OFA is more like, all right, you're gonna create your own product and plug it into this framework, right? But it's the same framework. The frameworks will never change. Well, so someone who's never built a program, do you suggest doing the pre-built, cutting your teeth on that and then migrating over

to your own product? - For sure, yeah. When I got started, I started selling other people's products. I started white label stuff just 'cause I wanted to get cash coming into work quicker. - That's nice. - The thing that takes the longest in this business is the creating the product and then the sales letter and all those things. And so I think it's a great shortcut to get started.

And like it's – you're learning the skill set. You're learning funnel building. You're learning traffic generation. You're doing stuff. You're generating revenue. And now it's like, okay, this is working. And then as you're building your own product, now it becomes easier because you have – there's not the pressure and the stress of like I got to get this done. I got to get this done. It's like, oh, I'm selling something that's converting already and then you add things on. So that's how I would look at it.

Cool. All right. So if I have a couple of minutes on a kind of a side note, a while back you did a video, a YouTube video about your son and whether he was going to stay in school or not. What did he end up doing? Yeah, he did graduate by the skin of his teeth. He dropped out of traditional school. We put him in another school that was better for him. Yeah, it's crazy. He turns 19 in like a week. They're twins. So they turn 19 in a week. But they both graduated.

One of them by the skin of his teeth, but we got it. We got it done. And then finally, is one of your favorite movies Vision Quest?

Oh, I love vision quest. Loud swing. Yes. Yeah. I figured anyway, thanks for your time. Your training is great. I appreciate it. Oh, thanks Mark. I appreciate it. Okay. Those who don't know vision quest is a wrestling movie from the eighties. There's yeah. It's Matthew, Matthew Bodine, who was like the doctor on stranger things was the wrestler main character when he was in like high school. So there's one clip from that movie. That's one of my favorite of all time. Yeah.

Man, we should find and show it to you. Anyway, it's a great movie. I guess it was a great movie for the 80s. I love that movie. I love that movie. All right. Thanks, man. Yep. So good. So good. Next up, we have Pamela Elaine in the lineup. If you'll mute, Pamela Elaine, how are we doing? Hi. Hi. Hey, Russell. Thanks so much. I just finished the final 10-day training.

And I am now working on my first VSL funnel. And I've found that I'm not only stuck, but a little confused. And I was wondering if I could share my screen so you could help me through the main area I'm stuck in. Yeah, for sure. Thank you.

I don't understand. And I did the full training. So I feel a little silly that I don't understand when I did the training, but the difference between this page in terms of what I'm unlocking for the person who opts in and then the second page, which is

And another video, I was like, what's going on here that I'm supposed to- So this is the page that has your video sales letter on it. So the video is only on this page. Oh, so- And so the first page is a squeeze page. So it's bribing them to give you the email address to watch the video.

And then these four things down here, those are like showing what's inside the video. So inside the video, you're going to learn this. And then you're going to learn this. And so these are all hooks to get somebody to give you the email so they can watch the video on the next page.

Okay. So that's so simple. So right here, oops, right here though, is a video to entice. It is not. No, I don't, I don't ever put, I rarely put videos on a, on a registration page. It always seems to slow, slow down conversions. Sometimes I put a picture of the video so they can see like what the video looks like, but they can't, but they have to opt in. They're putting an email address in to be able to go watch the video. Gotcha. And then this is where all the meat takes place. Yep.

That's where the selling happens. This is where the selling happens. And here in today's presentation is what I just said on the first page that they opted into. Yep. Okay. And then do I have to have all of this stuff? I don't have all of this stuff. No.

We do video sales letter a lot of times just a video and then the order button underneath, and that works great. So you can hide the copy. You can delete it. You can add to it, kind of whatever you want. But there's different levels. Again, a lot of times we have just headline, video, and order button. Sometimes we add in that video spoiler box as the four blocks. Sometimes we add in full sales letter. It's just –

Yeah, there's just different. You definitely need to hide all that or delete all that and not have to worry about it. Okay, that sounds good. That was very simple. Thank you so much. No worries. Congratulations on making it through. Yeah. Awesome. This comes up quite a lot, Russell, as well, where people get a template and we've got lots of things on that template all going down the page. And then it's like, oh, man, now I need to create this thing and this thing and this thing. And I think what you just said there, just delete it.

Yeah. Just to reemphasize that it's cool to just remove stuff that you don't have. Right. And just work with the video, the button, maybe a little bit of text. You don't need to, you know, go and hire a designer to have a big bunch of stuff if you don't have it. Yeah. When we give a template, it's kind of like, imagine like,

We designed a house and it's got like 50 rooms and we're like, here's the blueprint. You can build a 50-room house if you want to. And you're like, but I live on a third of an acre. Like, cool. Then just take the two rooms that fit and just get rid of the rest. You don't need to have that unless you want to. You know, for me, like obviously I've got a whole team and we've got people, so we do a lot more copy and like a lot more stuff, which usually helps conversions. But at the same time, it's like it's not necessary to make the money, but it's there. So it's like when you want to have a 50-room house, it's all there. Or you can just cut it off because you don't necessarily have to have that.

I don't know if that analogy made sense or not. As I'm saying, is that the right analogy? Maybe not. Anyway, you get the joke. I think as you start to, you know, you've done your first launch and then you've done your second launch, then you start to get like testimonials and things from your customers. You can have that. For sure, yeah.

So good.

I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it.

And what's cool about it is from there, we figured out exactly what people's working geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com and there's two G's in the middle, workinggenius.com, but I got you a 20% discount on

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But even in a 10-minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to give you the most joy, number one. But then number two, it's going to make sure that you are, with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code SECRETS for 20% discount. Take this test for yourself and for your team, and I promise you it will change the working dynamics amongst everybody and help your company to grow.

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Next up in line, I think we have Michael. Hey, guys. What's up? What's up, Michael? Tony Robbins crew, let's go. Yes, let's go, let's go. Nice to be here, and thank you, guys. I've been working through my funnel

And I've been sitting here for weeks and I've been super positive. And this is the first day I get some doubt. I've been running ads and I was like, because I thought I found the grail. I find the things that I can achieve my dream with. And I'm confused now. So I need a little bit of guidance. Yeah.

I've been running ads and I spent, I think I spent 80 bucks on three different ads and I got like 100 people coming through the funnel and I had 10% opt-in, but I had zero sales and I was like, I started, my mind started like,

Am I communicating wrong? Is it too expensive? Is this going to work? Like, there's a lot of things. And I like, should I keep 80 clicks, 80 clicks, 10 opt-ins, zero sales. Is that right? They said, right. Zero sales, a hundred people and 10% opt-in 10%. Okay. So good news for you. Your numbers are way too small to know what works or not.

Cause I get like a good sales page will convert it, you know, two or 3%. And so if you've only had 10 people actually see the sales page, we have no idea if it's good or not. Cause there's not, there's only 10 people see it. You know, we need, we need a couple of three or 400 to be able to like actually make a good decision. Um, because it's hard to know. Now, one thing we can look at right now though, uh, you do have enough data. If you're at 10% opt-in rate, like there, that's definitely a choke point right now. Like we want to get closer to 30%. So that'd be the piece I'd be looking at right now. So how do we get to 30%? Um,

And then the next thing is like, we need to get at least, I mean, a minimum of 100 people hit sales page to know. If there's still no sales after 100, you know, maybe 200, then it's like, okay, now we got to address that. But right now, the first step is just addressing the opt-ins. So do you have that page? Can I see it? Yeah. Yeah, sure. Definitely. I can share here. As you're pulling that, I want everyone to think about like this whole game is a numbers game, right? It's like...

In fact, one of my friends wrote a book. It was like how I made $100 million even though 98.6% of people said no to my offer because he had like a 1.4% conversion rate and he had a $100 million company. And so it's like this is just a numbers game. Even my best offers, sometimes we'll get 8% conversion rate on a free plus shipping offer, right? And it's like that means 92% of people who came did not buy. But that still can be a huge business. So it's just understanding that the whole thing is the metrics and numbers game. Yeah.

The one kind of like feedback that I got is that people, I kind of like limited all of the text or just had the video. And there was a lot of people, they're like, oh, I can't see the price. It's only a video. And then they didn't watch the video even. Can I see the page? Yeah, 100%.

And when I used to sell, this is an event, when I used to sell it face-to-face, because I used to use KBB in 2018, where I got leads and the leads I called, I almost always got them to come to my event. But now it's like, because it was so much job to get like 30, 40 people to come and just call everyone up. And so I wanted to find a way where... Is it a paid event or a free event? It's an in-person event. But is it paid or is it free? Are they paying for it?

They're paying for the event, yes. What's the price point of it? I put, at that time, I charged 250 bucks. This time, I charge 199. But maybe I'm completely out. I don't know. This is my, like, this is the page. It's me. And then it used to cut here. I put it back now. But it used to cut there, so it was only this. And then the feedback that I got, the people are like, oh, I can't see anything.

But yeah, and then just before I got on the call there, I changed the price. Is that a – I don't know. Should I – I put 99 instead. So walk me through your business model. So someone's coming here. They're buying a ticket to an event. It's a live event. Then they're coming there. Are you selling something at the live event? So on stage, I sell, for example, coaching. So in the end of it, I was like, okay, if someone wants to go deeper with me, see you in the end of the –

- Of the room. - So, what really matters to you is getting people, getting butts in the seats, getting people in there, right? - Yeah, 100%, yes. - So, for me then, I price it based on whatever it costs me to buy ads. So, I'm 100%, like, if you look at any of my funnels, all the front end funnels are built just to liquidate my ad costs. So, like, if you look at selling online is my three day event that we do every month. Like, we have $100 ticket, $200 upsell, and like, all that money goes 100% into ads. So, like, that's what we're looking at is like, how, when you start buying ads, this, like, how much does it cost you to get someone to buy?

And then that's where you price that. Does that make sense? Yeah. So, because if the number one goal is get people get butts in seats, like, Hey, let's do whatever we need. Do you have, so this is the, this is an in-person event. Do you have pictures of you doing it in person?

I have a very few because at this point when I did it in 2018-19, I didn't have any camera to do that. So it's just a few really bad pictures to be honest. Okay. When's the event happening? I took it a little bit later now, so in January 26. So I have like two, not really two months, but almost. Okay. So I would do like, part of it is you got to like, you got to,

build the excitement for the event. So if you don't have event pictures or footage yet, make sure, number one, you hire a photographer and someone to video the events. You get that for the next time because that always helps them make... People come to Fun Hockey Live, they see the videos like, whoa, what just happened? I need to be in that room. But what you could do, when we did the virtual one last year, we had never done it in there before. So I actually...

I just rented the studio for an hour and we went in there for an hour and I got pictures of me. We filmed, we talked about the event. This is what's going to happen. This is where it's going to be at. It's going to be so cool. You know, like kind of paint that picture so they can see what the experience is going to look like. So like, I'd recommend you almost do now. Like get, go to the venue and like record your video sales letter from there and like show them the vision of like, Hey,

this January, we're doing this thing. This was going to be at this, what you're going to learn, what you're going to, you know, like all that kind of stuff just to make this really tangible. So it seems, it seems real. Like right now it's hard for me to know that this is a virtual event, a paid event. I know it says somewhere, but you know what I mean? Yeah. A hundred percent. So I think the easiest thing to do is like, is, is film that like this video, refilm this video in that location. If you're, if you're able to. Yeah. Because this one is just basically here and yeah. Okay. Yeah.

I've been struggling with kind of like pointing out my message in like, because there's so many things that we do and the things that we do is often not compelling for the mind. Like when we go through a trauma healing thing through with someone where they cry their eyes out and then after they feel like completely free, that thing does not like really, people don't want that.

Oh, they want it. Yeah, they want it, but they kind of like – they think they can take some pill and then they just sort everything out. Yeah. You know what I mean? The people who are coming to this, you say highly sensitive person, healers, cycle breakers, empaths, and black sheep. Do your customers – do they connect to those words? Is that like I'm a healer or are they someone who's trying to be healed? Highly sensitive people is often what –

What is... High sensitive, like, are they struggling? Like, what are they struggling with typically? Is it trauma? Is it... Yeah, so they're basically becoming sensitive to everything because they got so traumatized as a child. So they have to be on alert on everything. So their nervous system is, like, basically on...

uh, fight and flight mode. Okay. So my, I mean, my headline would be something like, uh, highly sensitive, you know, for highly sensitive people who, who are struggling with childhood trauma. Does this sound like you? Are you da, da, da, da, da, da. So we're doing a one day workshop to help give you a breakthrough to break free from the childhood traumas. Imagine coming in and, um,

you know, something you've probably been trying to heal for 20 years and you've been stuck. You know, imagine coming for one day and then one day that's finally gone. It's finally broken forever. That's what's gonna happen in this workshop. Like now it's like, oh crap, that is me. I haven't strengthened 20 years. Like if I could solve it one day, like I'll be totally, you know, like that'd be the messaging I'd be pushing. Amazing. Yes. I think I've been, because when I get that, when it feels like when I got that dialed in, so it speaks straight to them, I think then it's, it's,

It's all easy. But I think now it's been so many like, what is it really? You know what I mean? For sure. For sure. Yeah, definitely. It's definitely like you're calling out like six, seven different groups of people. And then you already become high vibe and easily attract everything you want. But I don't think that's like...

moving towards pleasure, which typically what converts better most of the time is moving people away from pain. So what's the pain that they're in? And the goal of this event is to take them from the shadow of the trauma and get them out of pain. And then like what happens traditionally, so if you look at like, again, NLP, right, moving away from pleasure towards pain, these are the two directions that most humans are working in in their life, right? And so us as entrepreneurs, we're typically people who are moving towards pleasure and

And the biggest mistake we make is when we talk to our audience is that they're trying to move towards pleasure. And that's rarely what's actually happening. Most people buy something, especially on the front end, because they're trying to get out of pain. So traditionally what will happen is your front end messaging is all going to be out of pain, from trauma to getting out of pain. And in the event, then this is where you're selling aspirational.

right? Aspirations is coaching now to get you to, you know, like towards pleasure, but you got to get them out of pain before they're willing to think about moving towards pleasure. And that's what the, that's what Funnel Hacking Live is, right? They're coming, getting out of pain and I paint a picture of the future and then we're moving them towards pleasure. And that's how they move towards the coaching program, the higher end things. That makes sense. Yes. Makes sense. Cool. Great. Perfect. Amazing. How exciting. Yeah. I'd say I'm, I'm actually, this is, I think I've been,

This should have been done a long time ago. Now you got it. It's happening in January, so it's time to start running. Yes, yes, yes, yes. Perfect. Amazing. Well, thank you. Yep, congratulations. Good luck on the event next month. Yeah, thank you.

Awesome, Michael. Russell, thank you for that one. Are you on for just this hour or are you for the full duration? Just the top of the hour. So we've got another nine minutes. We've got one or two more in. Nine minutes. We can get two more in. We will use the timer. Next up, Ryan Ellison.

Hey, hey, can you hear me okay? Hey, Ryan, how's it going? Good to see you, Russell. Man. You too. I'm with Mark a little bit. I have to say that you make so many shiny objects that I don't, I mean, sometimes I'm stuck in my office going, I don't know which direction to go. I mean, that's, and it's a compliment, but it's also, I don't know, I'll just leave it as a compliment. You're very good at what you do. We appreciate it. And thank you so much for being on. This is, you know, Dante's great, as you already know, but...

Danny's been a great help and and you being on you know, you charge a hundred thousand to talk to one person and you're on for free with us I think it's Absolutely something. It's amazing. I mean, I don't I don't know if everybody realizes what we've got when when you make an appearance here So I just wanted to you know, thank you for that. I appreciate that truly So I'm I'm banging my head a little bit on if I can share my screen Danny

Man, conversion is tough. I can drive traffic. I sell a product. It's called Legal Shield. It's a legal plan for small business owners. It's kind of where I've focused and niched this out.

I'm going to share my desktop here. Does legal show the network marketing opportunity? It is, and I steer clear of that on this, but I'm thinking maybe I should be diving in on that side as well. Was it – it used to be prepaid legal or is it a different company? It used to be, yeah. Okay, gotcha.

So LegalShield, we became LegalShield about eight or 10 years ago when someone paid a lot of money. So I don't market LegalShield because there's too many little weird angles with our company of how to market using the word LegalShield.

So I'm kind of stuck with – so I created Business Guardian to sell to business owners. But at the end of the day, they're still buying a LegalShield business plan. So I think it can be confusing, but that's not the conversion problem yet because they're not even going to buy first with my pages. So for me to say that it's that is not quite there yet. Right.

We've done some good things. I don't know if this page is annoying to you or if it's, I don't know. Conversion is tough. Hook story offer has been something I just continue to focus and study on. And Dante helped me with a lot of this verbiage because it was terrible before. So here's the two pages that I use. Both are very similar pages.

So I was doing a split test. We got a lot of traffic and I'll just really quickly show you. I mean, we got 13,000 impressions, 9,100 reaches on all these ads, right? So our cost per click is pretty good on the average, but it doesn't matter because the conversion rate of page views from all those 13,000 got to be about 603 on our pages. And literally no one yet has made the purchase to buy.

Are you selling on a page or are you pushing a webinar? Can we scroll down so I can see what's happening on the page? Yep. So this is a schedule and appointment. Okay. Book a call.

So I've had two people book a call. I've actually had four actually do the deal of booking a call. Only two were real people. The other two I don't think were. So I may have a future sale. I've got to follow up with in January, but it also could somebody be pushing me off. So I'm thinking about changing it to going to the perfect webinars and doing –

doing the perfect webinar in what's your what's the what's the price what they're selling what's your commission on it so the the the normal plan which is about a dollar 60 a day it's 113 a month for a business owner um i'd make about 900 900 to a thousand dollars on that uh in my commission level are they paying for it they pay for you up front is that why

No, we do. We get advanced commissions. That's still a monthly rate, but we get an advanced commission. And on month 13, we start to get overrides. I mean, if you sign up for a hundred dollar deal and you get paid 900 bucks right out of the gate. Yeah, because now if they canceled before the 12 months, there would be a chargeback just like an insurance. Okay. Oh, interesting. Okay, cool.

Yeah. So this is the most lucrative side of LegalShield. I mean, besides building a huge team, which I have a good sized team, getting people to do some things like herding cats, it's not easy.

So, you know, I focus a little bit on the small business plan or the plan to employees as an employee, excuse me, as an employee benefit. But I thought maybe I'm going at the wrong angle and I'm okay with scrapping this and doing the perfect webinar and putting on an event once or twice a week. I just maybe just would love your eyes on, should I redirect this? Is this a page that's just off-putting? Yeah.

No, the page isn't bad. The question is like the hook, you're right. Like, is it because you're targeting people, 025 employees, like the traffic you're driving, what type of people are coming to right now? Are they like new entrepreneurs? Are they existing businesses?

Yeah, so mostly existing businesses. We've changed the ad set a little bit as far as the demographic of who we're trying to get. We can serve any businesses, but Dante said you're just looking at way too many, so let's focus down on something. So that's why we came up with this little line, zero to 25. I mean, we could handle your business or a business with 2,000 employees. It doesn't matter.

But most of those companies have in-house counsel. So the zero to 25, zero to 50 is probably our niche, really. Yeah. Yeah. I think that hooks for me because you're right. Like at a certain spot, you get in-house counsel, which then, you know, in-house counsel, you're looking at,

you know, 250 grand a year. If you're outsourcing it, you're looking at, depending on the law firm, anywhere from 200 to 700 bucks an hour, right? Like, at least that's what we were always paying prior to us getting into house counsel. So I think it's almost like showing that, like, there's this gap for businesses in the middle where it's just like, you know, you're paying this or you're paying this, but like, you know, so I'm trying to think the best way, like how I'd do that hook, but conceptually, that's, I feel like you're close to,

I want to show you something. My son-in-law who's in the marketing space and he's a coder, so he built this on his own platform and we tried running it and we didn't really get anything. It is much simpler. I mean, it looks really clean and nice compared to mine, but it didn't convert either.

I think this page looks great. I think you need a video cell above it. He's got it down here, but yeah, it's not on the – No, it's got to be at the top. I know. I know. So they're on it for me for the message. For sure. I mean honestly, if it was me, I would go back to his page. I actually like his page a lot. But I would have –

The hook's not right though. A business guardian, like having a VSL, a buffer, Scott, headline video and the video plays and then after five minutes then boom, the order form pops down below. But they come too quick and they see that. People bounce too fast, you know? Like you need to have enough time, you know, the hook story offer, you have to have enough time to tell the story before you reveal the offer. If they see the offer right out of the gate, that most times shies people away, you know what I mean? Right.

and so for me like i'd have a headline something like um you know if if you're a like like in-house counsels 250 you know minimum 250 grand a year uh hiring words by the hours like you know 150 to 700 an hour uh find out how to um how to get uh like a staff of lawyers working for you for just a dollar 63 a day watch this video to find out how you know something like that and then boom the video comes in now you have a chance there's the hook you have a chance to tell the story of like you know

legal guardian, how it works and why it's possible. I would lead into fear as well. Fear is a good thing to sell this because, again, you get in legal trouble and all of a sudden now you're at

50 hours legal fees at 300 bucks an hour. Like that's the car. Like, it's like, this is like insurance that you don't get in trouble. You know, like that's, I mean, in the VSL into that really heavily. Cause you create that fear. Like that's, I mean, my, my dad sells insurance. Like he'd sold insurance for years. And the biggest problem he always had, he's like, it's like life insurance was the hardest thing to sell. Cause like nobody wants to think about it. He's like, it's really hard, but it's the thing that made the most money on. And so like,

For people who buy life insurance, you have to infuse fear or they're not going to do it because they're like, oh, I'm fine. I'll live forever. And it's like that fear is the only thing that gets people to actually move. And so I think for this, it's the same thing. It's like, oh, yeah, it sounds kind of nice. But if I get sued, I'll call them up and say, no, no, no, this is insurance. You need to get this now. And then I'd find a couple of horror stories of companies who didn't have it and went bankrupt because there's millions of them, right?

Like I'd be weaving that fear into the VSL because like that's the core thing you're missing. And then that's the story that leads to the offer of like boom and then this part of the page comes down and they can sign up. So you like this feel better than – is this more loud and confusing than – Not necessarily, but I don't – I think I'd have just a headline and a video. And so I'd have headline, video right there.

Like I wouldn't have all the bullet points and stuff right now. It's getting too much into like the, it's getting too much of the offer before they even know what the, what the story is. Right. Got it. And so, I mean, it can be as simple as just like getting rid of the bullet points and right, move the video there, make it bigger. Um,

Yeah, his is pretty simple, which is nice. But you're right, no video here. You have to scroll down for that. And I would get rid of like business guarding or the logos, like those things, like 99% of the time logos just there to feed the ego of the entrepreneur. They don't actually help conversion. The word business guardians help conversion. Like I was getting rid of all that stuff. Like, yeah, being so big, it doesn't make any sense. Yeah.

I would just have headline VSL and then Orform pops after when you get to the offer section of the video, which could be three minutes in five minutes in whatever that looks like. And so last question, cause I know I'm over time. Would you do on this type of thing? It seems like consultative selling where I need to talk to the business owner for you to make that decision. So it feels like we went to schedule a call versus,

Like just buy now, just buy the product. It's easy. It's, it's a hundred bucks a month. It should be a simple business decision owner thing that they make. But scheduling a call was like, nobody was buying. So we switched it to schedule a call. I don't,

I don't think you need a scheduled call for this offer. I think if the VSL was correct, I think it needs to lead more into that pain and the fear of it. If you paint the picture right, then like, oh man, and they could be in a pretty easy sell to get them in. If the VSL is not selling correctly, then it's when you need to push to a call and stuff like that. But I'd focus a little more effort on the VSL and try to weave some of that fear into it. I mean, look at the Perfect Webinar script and like weaving that in there and like trying to weave that fear into it. You know what I mean?

Yeah. Phenomenal. Awesome. Well, good, good. Thank you so much, Russell. Appreciate it. Happy on your five day fast. I did a four day and I was, uh, I was, I was taking naps way too often. So I'm excited to eat tonight. I think eight o'clock, my clock ends my five days. Thanks for all you do, sir. Appreciate you. Thanks Ryan.

We are just past the top of the hour. Russell, appreciate you as always. Thank you, Danny. Thank you, thank you. Thank you all, you guys. Thanks for spending the hour with me. Hopefully everyone got something of value from this. I wish I could spend all day and answer every question. Hopefully they got you guys some good, you know, everyone got something from everybody else's thing as well. And I'll be back again soon, you guys. I appreciate it. Thank you, Danny. See you later.