The Calling VS The Resistance
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What's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. We are in Funnel Hacking Live week this week, which is crazy. So by the time you're listening to this, I'll probably be in the air flying to Las Vegas. This is the first Funnel Hacking Live we've ever done virtual. I rented Eric Worre's studio. It's this insane studio and

and we're gonna be streaming it from there. All Manor Circle will be in the room. So we have an in-house studio audience of about 300 people. It's gonna be insane. And all the speakers are flying in and we're gonna be streaming from this amazing location directly to your homes, which will be amazing. I'm assuming you gave your tickets by now. By the time you're listening to this, we'll have raised the prices. We had it for a while where you could get a ticket for $0 and pay afterwards if you loved it.

The ticket price is only $147. We got rid of that offer because if you didn't get a ticket now, you're delaying. So this is your punishment for inaction. But if you still want to come, now is the time to go get your ticket. You can get one at FunnelHackingLive.com and it's just $147 to get a ticket right now and experience a four-day event with me and all the greatest speakers on the planet. So to kick off this week, since it's Funnel Hacking Live week, I thought it'd be fun to play my keynote presentation from last year's Funnel Hacking Live.

Um, I'm not gonna lie. I was, I was halfway proud of that session. Um, I didn't finish preparing. I was so stressed. I had this idea, this vision I wanted for that session. So I had a whole bunch of things I was doing on it. And, um,

It turned out good. At least the first 70% was really good. The last 30%, my ideas kind of fell apart. This one I'm going to cut out the last 30% because I don't want you to hear the stuff that wasn't fully flushed. I'll be doing a lot of it now in greater detail. A lot of changes and stuff. Just some cool stuff this year that will add to this. This will give you guys just a good, get you in the mindset of fun liking live, get you in the mindset of personal development and change.

A bunch of cool things. So that's the game plan. So I hope you enjoy this episode. Again, this is my part of, the good part of, my opening keynote from last year's Funnel Hacking Live. Again, you'll be getting this on Monday, which means we're like...

Wednesday, I'll be doing my next session. Thursday morning, I'm doing my actual big keynote. I'm excited for it. So if you haven't got your tickets yet, go to funnelhackinglive.com. But with that said, welcome to Funnel Hacking Live Week. I hope you guys are pumped and excited. And we're going to queue up this episode right now. And I hope you enjoy this keynote. And then I hope you enjoy even more of the keynote coming in this year over at funnelhackinglive.com. Thanks, you guys. I hope you enjoy this one.

In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow, and scale a business online. My name is Russell Brunson, and welcome to the Marketing Secrets Podcast. Oh man, what's up everybody? Oh my people, I love you guys all. Thank you so much for coming.

I cannot tell you how excited, how anxious, how nervous, how all the things I am right now, I'm standing behind this before the wall goes up. You guys have no idea. Half of me is like, I want to run away and go hide and like hide under a rock. And then half is like, so excited for everything that's about to happen. And anyway, Oh, I love you too.

We have so much fun stuff planned for you guys over the next four days. So many amazing guests, so many of your peers, funnel hackers. A lot of them were in the audience a year ago listing this stuff. We're now going to be on stage sharing with you exactly what they've done to have success. We have so many cool people coming. I can't even wait to have you guys all experience this. It is the honor of a lifetime to be able to put together an event like this and have 5,000 crazy people from around the world all fly here to be part of it. So thank you guys so much for your commitment as well coming here.

As you guys check in, you all got a t-shirt, right? If we can throw my slides up real quick. So on the back of the t-shirt, there's a quote. Do you guys all have a chance to read this quote? So when I, can we throw slides up real quick, everybody? So when I, from last night to this year, I'm always like keeping my eyes open to cool things. And all of a sudden, one day I heard this quote and it was super powerful. And it's from T.E. Lawrence, it's Lawrence of Arabia. And it's from T.E. Lawrence, it's Lawrence of Arabia.

And when I heard this, like I got chills, I got like all the feelings and everything. And so on reach, yes, I want this to be something that every single time you put that shirt on, you read it, that you remind you of who you are. So this is what it says. It says, all men dream, but not equally. Those who dream by night and the dusty recesses of their minds wake up in the day to find it was a vanity. But the dreamers of the day are dangerous men, for they may act their dreams with open eyes to make it possible. And I heard that, I was like,

Dreamers of the day. That's who we are.

Everyone dreams, everyone thinks about stuff, everyone talks about stuff. There's so many people talking and talking and talking. But the people who are here in this room, you guys are the dreamers of the day. Funnel hackers are the dreamers of the day. And I even think about this, like with our community, we have over 100,000 active ClickFunnels members. We've got millions of people on our email list and social, but you are the 5,000 who are the most excited, the most passionate, the ones who were willing to leave everything, leave jobs, leave family, everyone to come here and be part of this because you have a dream. Am I right? Yeah.

And my goal over the next couple of days is to help you, give you the tools and the assets, everything you guys need to make those dreams become a reality. That's our entire goal. That's what we do here at Funnel Hacking Live. Give you guys the tools and resources you need to take these ideas, these feelings, these things you want to do and give you everything you need so you can be successful. So that's what we're going deep on over the next four days, which will be fun. But before we go too deep into it, you guys cool if I tell you guys a couple of stories about what I've been doing last year?

Okay, this has been a little crazy. But one of the things I started doing is this year I wanted, I started treasure hunting. Do you have any treasure hunters in the room? Okay. If not, you're going to become a treasure hunter, I think, because it's really, really fun. So this is the picture. This happened shortly after the last Funnel Hacking Live is I decided to go treasure hunting. And this is a picture of me and my son, Aiden. And I went treasure hunting because I was trying to find...

Trying to find something, I don't even know how to explain it. I remember Tony Robbins said one time, Tony Robbins said that if you look at success, success is like 20% tactics and like the actual skill set of doing the thing and 80% psychology. It's the things happening between your brain, right?

And so for me, I spend so much time on the tax. Like, how do I do this? How do I do this? Like what's step one? What's step two? And those kinds of things. I still love that. In fact, 80% of Fonac and I will be focused on those things. But what Tony said is 80% is psychology. It's the things happening between our ears.

Okay. And I don't typically spend a lot of time talking about that with you, with my people, with funnel hackers, right? I'm always talking about the next funnel, the next way to drive traffic, all that kind of stuff. And I want to spend some time today going into the psychology of success. And so a year ago, I started treasure hunting. I started becoming obsessed. This is actually a little over a year ago, but I started becoming obsessed with personal development and like, how do you, like, how can I help myself be more successful? But in return, help all of you guys be more successful as well.

And so I started searching the world for everything I could find on success. And I don't know about you, but if you open up your phone, you scroll through Instagram or YouTube, everyone's got success stuff happening, right? There's success quotes, quote after quote after quote. And I look at some of these quotes and they'll be like, you know,

10, 20, 50, 100,000 people like these quotes and things like that. But then there's like, there's no substance. It's just like, oh, I feel really, really good. And it kind of ends. And then like, I'd put out a video. I see people have these amazing videos about like going deep on something and they don't get very many views or things like that. And I was like, how do we make this? Like, I want to get past just like light, fluffy, like motivation. If you can do it, but like really understand this at a deeper level. And so starting me on this journey and I started figuring out like, trying to figure out where did this all begin? Like, what was the foundation of this stuff?

And so I started looking and started collecting old books and manuscripts. And so this was one of the first treasure hunts. Like I said, Aiden and I, we jumped in a plane and we started flying around the country. We went to Little Rock, Arkansas, because there was a man there who had been collecting old Napoleon Hill stuff for over 20 years of his life. He had books and manuscripts and all sorts of stuff that nobody had ever seen before. And so this started the treasure hunt. We flew out there.

I ended up buying his entire 20-year collection. We packed it back in this plane. We flew back home. And I didn't know what most of it was. I remember going to our office. We laid it all out. It was thousands of books and magazines and manuscripts, all sorts of stuff. And I started going through them, started reading them. I started reading from people who were like at the very beginning of –

of the success movement, like people who are discovering these things for the very, very first time. And it was so much fun for me. And so that was the beginning of treasure hunting. Last year, after Funnel Hacking Live, we went home and then we had our inner circle meeting. And then as soon as the inner circle meeting got done, we had a chance to go treasure hunting some more with a couple of our funnel hackers. So these are some of the guys here at the top, guys and gals.

We got done with the inner circle meeting and then Justin Benton there, he had a plane lined up and we all jumped in a plane from inner circle. I literally left the building, went to the airport, jumped in a plane and flew to Wise, Virginia. Have you ever been to Wise, Virginia before? Me and Justin, the only one.

Wise Virginia is where Napoleon Hill grew up. I was kind of obsessed with what he was talking about when he was writing. I was like, I want to learn more about it. And so we went to the town where Napoleon Hill grew up. And this is actually where Don Green, who's the head of the Napoleon Hill Foundation, where he lives, and he had a chance to come out there and actually see the Napoleon Hill Foundation, see the archives, see all the stuff that he had. Literally had a chance to go through and see the original manuscript for Outwitting the Devil. We saw the original manuscript for another book called Outwitting the Beast. Any of you guys read Outwitting the Beast yet? No?

oh, nobody has. It's an unpublished manuscript. We found all these amazing things. And Don let us look at them and read them and start looking at them. And over the last couple months, he's been sending me these things. And it's been just like the most exciting journey of my life, learning these things from Napoleon Hill. And then like, who did Napoleon Hill learn from? Then who did he teach? And where did it go from there? And like, I started going down this rabbit hole trying to understand this movement. And so for me, I've become obsessed with a certain time period. In fact, I'm

The era that fascinates me the most is called the new thought movement.

And this actually started about 1850 and has gone on until today. Most of you guys probably didn't even know about it. I didn't even know about it until I started diving deep into history. But about 1850 is when this movement started. And what's interesting is prior to 1850, people didn't think about the fact that you can think and change your life. You can think and grow rich. You can think and change your situation, right? 1850 is when this movement began, okay? And the new thought movement, you see here, the focus was on the fact that our thoughts and our beliefs could directly influence our life's outcomes, right?

prior to that for thousands of years of history, that wasn't something people talked about, thought about, even understood. People had different things they were doing, but no one ever thought like, Hey, if I think I can change my life. And they started getting deeper and like thinking, like, what am I thinking about? Where did these thoughts come from? Right. And so back then they all started happening. And, um, and, uh, there's a whole bunch of really cool, um, people kind of popped up during this time. In fact, I'll show you some of my favorite authors. Oh, actually let me go back. So, um,

It's interesting because I think there's a lot of people who've studied other eras of time. Like, for example, there's the Stoic era, right? From about 300 BC to 200 AD, this was the Stoic era. And this era focused a lot on like personal virtues and self-control. How many guys are a little obsessed with Stoicism?

Yeah, it's amazing, right? Ryan Holiday has taken this era and he's made it popular, made it huge again, right? Made it exciting with everything he's done through his work. Another era is like the Renaissance, right? From 1300 to 1600, they focused on creativity and exchange of ideas. Another era was the Enlightenment from 1600 to 1700. They focused on critical thinking and reasoning, okay? But the new thought movement started about 1850. I can think, I can change my life.

Right? And so a lot of people know about the Stoic philosophers. People have heard of some of these people. Like on the left-hand side, there's Seneca. There's Epictetus. There's Marcus Aurelius. On the right-hand side is Ryan Holiday, who I think is the modern-day Stoic. This is actually a painting I had commissioned for my library I'm building. And I put Ryan there. That's actually a picture of Ryan from Funnel Hacking Live on stage. I don't think he's actually seen this yet, but he is one of my favorite Stoic philosophers. So

But a lot of people have heard of the Stoke philosophers, but very few people have heard of any of the new thought philosophers, which is a tragedy because these guys and gals are brilliant. Some of my favorite people in the world, they become my friends. And as I've read their works and listened to the things they put out, I'm like, it's personally changed my life.

And I want to bring some of these people and these thoughts and ideas to you guys today and honestly over the next couple of years because I'm so excited. And so the new Thought Movement started in 1850 with this guy right here named Samuel Smile. Samuel lived in the UK and he was the very first person ever to write a book on personal development. And the book was called Self-Help. Isn't that a creative title? But it was the very first one. It made a lot of sense. So he wrote this book called Self-Help and people reading it was like, oh my gosh, you can think and change your life. Nobody, like that wasn't something in like our vocabulary. It wasn't something people thought about.

So he wrote that book, 1850s. 40, 50 years later, one of his books got here to America, and it was in an attic. And there was this young kid named Orson Sweet-Martin who was minding his business in the attic. He finds this book called Self-Help. He's like, what is this book? He starts reading the book, and he freaks out. He's like, wait a minute. I can think and change my life? This is amazing, right? So Orson Sweet-Martin reads this book, and then he goes, and he's like, I'm going to, like, I want to do this. I want to help people, like,

in here in America to change their life, just like Samuel Smiles was doing over the UK. And so Orson Sweet Martin starts writing his very first book. And he starts writing a book, and he's putting his entire life, it was like almost a decade, writing this book, right? Page after page, and he ends up getting a manuscript that's, I think it was like 1,000 to 2,000, sorry, 1,000 to 1,500 page manuscript he had written. And this is gonna be his first book teaching philosophy of success here in America. He has this book, and he owned some hotels at the time. He left the manuscript in the hotel,

And guess what happened? Hotel burned to the ground. This manuscript he spent a decade on was gone. He literally was in the ashes looking at the hotel burning down. He's like, my life's work is gone. What do I do? And part of him probably wanted to go hide. But instead, guess what he did? He walked back to the store and bought a pad of paper and started again. And he wrote the very first book here in America called Pushing to the Front, which is the very first personal book here in America. Shortly thereafter, Orson Sweet-Martin started a little magazine you may have heard of called Success Magazine. And

He was the one that brought the success philosophy, the new thought movement here to America. And Success Magazine is still around today. I almost bought it a couple years ago, but I didn't because of a whole bad business deal. But someday I will own that magazine just because Orson Sweet-Martin is the man. But there's more like these amazing philosophers that no one ever talks about. How many of you guys knew who Orson Sweet-Martin was before today? Nobody. You'd think the owner of Success Magazine would let people know about this guy because he is insane. He wrote like 40 books on personal development after that one.

This guy's one of the greatest thought leaders I've ever met. Napoleon Hill came from this lineage. I love Napoleon Hill. We're going to talk more about him today. Also, Robert Collier. How many of you guys know who Robert Collier is? The marketers in the room know because he wrote a book called The Robert Collier Letterbook, one of the greatest books on copywriting ever written. But what most people don't know is he wrote like 30 books on personal development that were even better than that. Okay, one of the greatest new thought philosophers ever. Then Elsie Lincoln Bennett, you ever heard of her? No.

She is literally one of my favorite people on the planet. In 1919, she spoke to over 3 million people around the world. Okay? And this was rare. In 1919, there weren't women speakers, women authors, but she was out there on the forefront speaking and writing. And she's one of the most brilliant minds I've ever heard. It goes on. Earl Nightingale, Elizabeth Towne, Charles Handel, P.T. Barnum, Albert Hubbard, W. Clemenstone, Maxwell Maltz. These are the people I've been studying who I'm obsessed with. And so...

I'm going to try to bring some of these ideas, these principles from these guys to you guys today that we can use to help get our psychology correct so that the rest of the days we're giving you guys all the tactics and the techniques, all the stuff we need to be successful. You guys will have more success. Does that sound fun? Okay.

As I've been studying all these people, it's, I don't know, I'm such a nerd. So I have a separate office with my books that I go to and I can like just look at them and smell them and stuff because the old ones smell so cool. It's kind of weird. But it's like there's something special about it too. So I go there and as I'm reading these books, one of the thoughts I have a lot is I,

Whenever I'm here, as I think about this clip from one of, from a really cool movie that some of you guys have heard, not my favorite movie, but this is one of my favorite clips. How many of you guys have seen the movie Dead Poets Society? Okay, the movie's great, but there's this one clip that literally changed my life. And every time I'm reading these books and learning from these people who have passed on, this clip rings in my head over and over and over again. So it's like a two minute video. I'm going to show you guys really quick. And if you watch nothing else in the movie, just watch this piece because it's really powerful. Does that sound good?

All right, here we go. Thank you, Mr. Fitz. Gather ye rosebuds while ye may. The Latin term for that sentiment is carpe diem. Now, who knows what that means? Carpe diem. That's cease the day. Very good, Mr. Meeks. Meeks. Another unusual name. Seize the day. Gather ye rosebuds while ye may. Why does the writer use these lines? Because he's in a hurry. No. Ding! Thanks for playing anyway. Because we are food for worms, lads.

Because believe it or not, each and every one of us in this room... ...is one day going to stop breathing, turn cold and die. I'd like you to step forward over here... ...and peruse some of the faces from the past. You've walked past them many times. I don't think you've really looked at them. They're not that different from you, are they? Same haircuts, full of hormones, just like you. Invincible, just like you feel. The world is their oyster. They believe they're destined for great things. Just like many of you, their eyes are full of hope.

Just like you. Did they wait until it was too late to make from their lives even one iota of what they were capable? Because you see, gentlemen, these boys are now fertilizing daffodils. If you listen real close, you can hear them whisper their legacy to you. Go on, lean in. Listen. You hear it? It is extraordinary. Carpe diem. Seize the day, boys. Make your lives extraordinary.

What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about

about this offer he's making for you guys. As you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop, am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances.

so taylor put together this book called the revolving pricing method and it's awesome it helps you turn every client you close into a long-term profit machine we're not talking about one-time paydays talking about creating sustainable and real predictable income for the long haul now here's where it gets even better taylor put together an awesome exclusive deal just for you guys my marketing secrets listeners and if you go over to wealthyconsultants.com secrets you can grab the revolving price method book and over 150 with the bonuses and get this all it's at 70 off and i promise you guys as a customer of this

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Hey, this is Russell Brunson, and I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done.

I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it.

And what's cool about it is from there, we figured out exactly what people's working geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com and there's two G's in the middle, workinggenius.com, but I got you a 20% discount on

on the assessment, which is only $25. So don't stress. It's not an expensive test at all. But you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two Gs, working genius, two Gs in the middle, workinggenius.com. And then use promo code secrets, S-E-C-R-E-T-S at checkout. Get 25% off. But then go take the test. Again, it takes you 10 minutes.

But even in a 10-minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to give you the most joy, number one. But then number two, it's going to make sure that you are with your teams getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code SECRETS for 20% discount. Take this test for yourself and for your team, and I promise you it will change the working dynamics amongst everybody and help your company to grow.

as I learn from people who have passed beyond, I'm like, man, we all have this little time we're here on this planet. And I honestly think for every single one, we come into this world, we have a chance to be here for however long we're here, and then we leave. And I feel like for all of us, one of the things we should be doing is when we're here, we're learning, we're growing. Everybody should have a chance to write their philosophy on success. What did you learn while you were here? What were the things you were able to gather that helped make you more successful?

So someday I'm gonna start a whole movement to get all you guys to write your own success philosophy. But for me, as I've been studying these people, I've been studying each of their success philosophy, what they were doing, why they believed it, and from there trying to develop my own to help me to get to higher levels, try to get to the next phase and evolution of my life. So with that said, I'm gonna jump into my formal presentation, which I'm excited for. Last year, the intro presentation, I gave a presentation called The Drifters vs. The Driven. You guys, who here had a chance to be here for that presentation? Yeah!

Okay. If you missed it, I actually just recently, I think two or three days ago, we put that episode on the podcast. If you listen to Marketing Secrets Podcast, you go back, you listen to that one. It was all about the drifter versus the driven. And this is going to be basically part two of that presentation. I wanted to take it a little bit deeper. And so the title of this presentation today is The Calling Versus the Resistance. And that's where we're going to go. So you guys excited for that?

All right, so am I. So the first thing we'll talk about is the actual calling. What is the calling, right? You guys heard me talk about this before, like the call to adventure. You guys have been called. I tell you all the time, like everyone who's in this room has been called to serve a certain group of people, right? We have this calling. And I've had people ask me in the past, like, what do you mean, Russell? Like you say you heard a call, you have a calling, like,

Like, did you hear something? Did somebody tell you something? Like, how does that work, right? How many of you guys ever wondered that? Like, do I have a, like, is this even a real thing? What's Russell talking about? Is this like weird stuff or is it an actual thing? Okay. I strongly believe that every single one of you who are in this room have been called of God to do something amazing, right? You came to this planet. You were given like the gifts, the talents. He's like, look, you're here today. Now you've got to go and do something with the gifts I've given you. And so there is a literal calling. But a lot of times it's not like what you think it's going to be.

I think when I first got started in this, I heard people talk about like, oh, you're going to feel like this call, do something. I thought it was going to be like a phone call. Hey, Russell, your job is to go and you can gather a bunch of funnel nerds together and start a movement called Funnel Hacking Live. And you're going to have all these people are going to help them to serve them, right? It wasn't that ever. There was no phone calls. There's no nothing. I started thinking like, what was the calling? What was it? Because it wasn't something like this, like a huge thing hitting me up in the head. I started thinking back in time, start trying to remember. And as I started trying to remember, I realized it was just a feeling.

A feeling placed in my heart was desire, okay? And the desire, I didn't know where it was going to lead me to. The desire came and it was just like, hey, Russell, here's something that you're going to be interested in. And that began with some desire. And then I started pursuing that desire and it got more and more exciting, okay? So for me, the way that the desire began was back, man, over 20 years ago now. So my beautiful wife and I, Colette, have been married now over 20 years, which is insane. Give her a round of applause. Thank you.

Can you imagine being married to me, by the way? It would be a nightmare. Like, she's lasted over 20 years, and it's been amazing. Like, anyway, so I'm super... I love her. And 20 years ago, we got married. And about this time is when I was trying to figure out this whole business stuff. And I didn't really...

I don't think I had a desire at the time. I used to be like, we're getting married. I didn't have a job. I wanted to wrestle. She had a job. I was like, I gotta figure out something because I didn't want to quit wrestling. And so I, but I didn't want her to have to support me. So I was like, how do I, I gotta figure out something to do. Right. And about that time, that was where this desire was placed in my heart. Like you need to go and create something. And I didn't know what to create. I remember I started like listening to business stuff. I tried to like, I went to Google, typed in how to make money on the internet. How many guys ever did that?

That's how you got here. That's the beginning of the funnel, in case you're wondering. So all of us did it. You can admit it. You wrote that. So I typed how to make money and also we started this process. I was trying this and that and all sorts of just chaos and everything. And eventually I stumbled into people who were doing business correctly. They were doing some really cool stuff. And I started listening to them. And for some reason when I listened to them, it was exciting to me.

Which is funny because I was a kid who I struggled in school. I remember my mom taking me one time in high school to a bookstore. I was like, why would anybody in their right mind want to go to a bookstore ever? This is the stupidest thing in the world. Books are so boring, says the man who's bought 15,000 books in the last 12 months.

But I was like, this makes no logical sense, right? I go to school. I understand my teachers. I learned stuff that was stupid. Like I really, really struggled. And then for some reason, out of the blue, I find these guys on the internet who are talking about business and marketing and also had the spark. And I was like, whoa, this is really, really cool.

Okay? Why did I have that desire? I don't know. Why was I excited? I have no idea why. But that's where it begins. It begins with a little spark, with a little bit of desire. Right? And you start pursuing that, and you start getting more and more excited. I remember for me, I was wrestling at Boise State University, and I remember sitting...

And we would go on these road trips. So we'd have like 20 wrestlers jammed in a van. We're all like on top of each other, on top of our bags because Boise State was too cheap to get multiple vans. So we're like all like, everyone's on top of each other. We're cutting weight. So we haven't eaten in like three or four days, like all sorts of stuff. And we have these like 12-hour van rides to Oregon or to Arizona to go and wrestle, right? And so all my buddies would be listening to music and stuff. And I would go and I would download teleseminars. Who here remembers what teleseminars were?

Okay, prior to like Zoom and go to webinar, before webinars, there were these things called teleseminars where you would dial in and you would listen. And so most of the teleseminars happened while I was in school. So I would export them and I would burn them onto a tape player

At Radio Shack, this is how it really worked. So I go to Radio Shack, I'm on a tape player. We download a thing. We record it on this tape player. And I put these tapes. And while we'd be driving in these long things, I listened to the tapes in the car. I listened to people like Armin Morin and Alex Mendoza and Marlon Sanders and all these guys who were like kind of the first generation of internet entrepreneurs talking about what they were doing. It was so exciting. Everything he said, like I just like got sucked into it.

Right? And that calling kept coming. I'm like, why am I so excited about this? I can't stop thinking about it. All I want to do is just learn about this and learn about it and learn about it. But I had no ideas. I had no business. I had no product. I had nothing. Right? Right? And all of a sudden, one day, I get this idea. Like, what if you created a product and, um,

It's not going to make a lot of sense nowadays. But back then, I had the first idea. It was like, I want to create a product that will take a file and it will brand it. So somebody opens a PDF file. The first thing they'll see is my ad before they actually get into the thing. So that was my first. That was the big idea. That's what started this whole thing, by the way. And I had said to them, I'm going to call this Zip Brander. It'll zip the file. It'll close it. When you unlock the zip file, it'll show you an ad. And then it'll get them into the thing they unzipped. So that was the very first idea I had, Zip Brander.

Right. And so I go and I like buy the domain name. I try to put it all together. I tried to hire these programmers. A whole long story short, eventually I found somebody who would build this product for me. I paid this guy named Cyprian in Romania, $120 to build this and became my very first product. I had something to actually sell.

Now all these things I was listening to, I could apply it to something. Like I have something I can actually like do marketing with. And so like I have this product. Now what do I do? It's like, well, they talked about writing a sales letter. So I learned about that. So I'd go and I start writing a sales letter and then I needed to drive traffic and all the different pieces. And I just became obsessed with like applying all this knowledge to this thing. Right. It started me down this process, getting closer and closer and closer. Right. And, um, and I look at that now and I'm like, that was probably the dumbest idea ever.

Like, maybe ever. I think total, I probably sold 20 copies of Zip Brand. Do we have any Zip Brand customers in the audience? There's usually one. Okay. But I was like, that was my first big idea, right? I tried, I tried, I tried everything, but it gave me something to apply to. And like, that was this calling happening. Like, you need to create something, right? Now, I want to tell you how callings work. What happens is God gives you an idea. He's not going to give you like, hey, Russell, you should go build ClickFunnels.

Right? Because now I'm like, I don't know how to do that. And if I would have tried it, I would have got crushed under the weight of it. Right? He's like, I'm going to give you a little idea. This is a dumb idea. But here's this idea. It's called zip-rander. He places the thought in your head and you're like, ooh, zip-rander. This is a good idea. And he's going to watch. He's like, what's he going to do with that? Is he going to be a good steward of that idea? Is he going to do something with it or not?

So he gives me an idea, and I go and try something. And if I do, he's like, oh my gosh, Russell actually took that idea and did something with it. I'm going to give him a better idea. Can't give him a worse idea. We're giving him a better idea. Right? Next idea. So then for me, the next one is a little software product called Forum Fortunes. I was in these forums answering messages. I was like, I create software to do this. And God gave me a little bit better idea. And so I went and found a programmer, made this thing called Forum Fortunes. Any Forum Fortune customers out there? Probably not. And I sold that, and that one sold more stuff. And I was like, oh. And God's like, oh my gosh, if I give Russell something, he does something with it.

Here's another idea. Give me the next one and the next one. And I remember one day he gave me this idea for potato guns. I'm like, what? Potato guns makes no logical sense. But I was like, all right. So we made a product selling potato guns. You guys have heard that story before, right? I sold a couple copies of that thing. It wasn't like this huge thing, but it's just like, I sold some potato guns. Like, why was that a big deal? Why was that important? I don't know. At the time...

Looking back 20 years ago, it's like, oh, Russell, you need to make this potato gun product, not because it's going to make you a bunch of money, but you need a story that's relatable so that in the future, if you keep doing what I'm asking you to do, you'll be prepared to have something to tell people, something to give them hope, give them understanding, give them belief, right? Have these little ideas, these little things. Every time we do something, it gets a little bigger, right?

And it's the first thing I understand, like that's how the calling happens. It's not just like, Russell, here's ClickFunnels. It's like a little idea. And then are you going to be good steward of that or not? If you are, okay, here's another idea. Here's another idea. And eventually what happens is you get better at what you're doing. You get better at what you're doing. Your capacity increases. You can handle it until eventually it's like, okay, now Russell may build ClickFunnels. It's like, oh, I don't know how. Here's Todd. Oh, what's up, Todd? Todd, build ClickFunnels. He builds it and now we've got this thing, right? Okay.

But it all works in a process like that. Okay? It was interesting. I was doing research for this presentation. I found a really interesting story about Michael Jackson. Do you know what Michael Jackson and Prince like hated each other? They were competitors back and forth. And so there was this story where Michael Jackson was doing this big, huge concert. They already spent $24 million. He was trying to make it better and better and better. And he goes to his manager. He wakes up one morning, like at 3 o'clock in the morning. And his manager's named Kenny. And this

And this is what the story says. It says, God channels this through me at night. I can't sleep because I'm so supercharged. And the candy's like, well, Michael, we can't do that. I do. We've got to finish this thing. Can't God take a vacation? Without missing a beat, Michael said, you don't understand it. If I'm not there to receive these ideas, God might give them to Prince. Okay? I think that's how this whole thing works. How many of you guys have ever seen something like, oh, I had an idea for that? Crap.

I know when we were building ClickFunnels, there were five or six other people who I knew who were actively building the exact same thing. It wasn't unique. It was like, okay, well, here, we need some funnel building software, and everyone's trying to sprint this thing, right? Who is the one who's going to finish it? Who's the one who gets it to the finish line? Who's the one who's going to make it to the end? Okay? And so that's what the calling looks like. Okay? It's these little ideas. It's you saying, look, whatever you want me to do, I'm going to do it, and then you're

And if you do it, then he gives you something else and starts growing and starts growing. That's what the calling is. Okay. And if you do that, what will happen is in a year from now, five years, 10 years, 20 years from now, you look back and I look at where I am. Right. I look back at a 21 year old Rustle who's sitting on a bus in the back of a car, listening to tapes about how to make money on the internet. Right. I look at that. It's like, how do I, how did that lead me to here? Right. But it was the first step and the second step and the third step. Okay. So that's what calling looks like.

And most people I've talked to, it's been very, very similar. It's not just like this huge, this like big light bulb moment. It's these little things where you're going to take something and move with it. Okay. So here's a picture of you. And here's the calling. Okay. It's like a voice that points you in a direction, right? The goal is,

The goal of this calling is to make you driven. My presentation last year was all about being a driven, being someone who isn't just sitting there in silence, but who's driven to move forward, to change things, to move things, right? So that's the path. So the voice here, I'm going to call the voice the calling. It moves you towards some kind of goal. So this is a picture of a mountain. There's a goal. Okay. So then the opposite side of that, so we have the calling, and then we have the other side. Okay.

And there's a lot of different names, which you call it the adversary, you call it Satan, you can call it whatever you want. But recently I was reading a book by Steve Pressfield called The Art of War. Anyone here? Sorry, The War of Art. Okay. In The War of Art, if you guys haven't read it, it's pretty fast to read, it's amazing. But in the book, he calls this the resistance. And when I read that, I was like, oh.

That's what it is. That's the feeling of what it is. It's the resistance. It's the enemy. It's the thing that's holding you back, right? The resistance is all the things as you are trying to be driven, as you're trying to move forward towards something, the resistance is all sorts of keeping you from doing that. So I read the book and this is probably a month ago. And as I was preparing for funnel hiking live, I had this idea. I was like, what if I start documenting every time I feel the resistance? Okay. Every time I'm like supposed to be doing something, but I feel the opposite. I don't do that, Russell. Okay.

And so I got my phone and I started recording myself. And what was interesting is I realized I felt that resistance so often over and over and over again. So let me explain what resistance is for those who don't quite understand it. How many guys, like in the morning you wake up, you're laying in bed and you know you're supposed to get up and go work out and you're like, I don't want to. And you turn the alarm off.

That's resistance. How many guys are like, oh, I got to write a blog post or I got to record a podcast or something. You're about to do it, right? And you're like, oh, I don't want to. I'm tired. Oh, I'm going to go check my email real quick. Oh, I'm going to do this. I'm going to be like, that's resistance. It's coming from inside. It's your brain trying to get you to do anything except the thing you're actually supposed to be doing.

Okay. Resistance hits us all the time in every single situation. Probably, I mean, even today, for example, I think I probably hit it 12 or 13 times before I came on stage. In fact, right before that thing went up, resistance is like, get out of here, Russell. You are not ready for this. There are so many people out there are going to make fun of you. What if you trip? Like you're wearing a jacket, you're wearing white jackets. Like you feel like all the thing, like freaking out, right? It's a beautiful jacket though. My son, my son told me I look like Star-Lord today. So I'm still pretty pumped about that.

If you can address me as Star-Lord for the next couple, anyway. Okay, so the resistance is that feeling. How many of you guys have felt resistance before in your life?

Okay, so a month ago, I read this book, The War of Art. He talked about the resistance. He goes through a million different ways that you see it that shows up. And I was just like, okay, I want to be aware of this now. So I start recording myself, right? So I wake up in the morning getting ready for Fun Like Live. So two weeks ago is when I start prep for Fun Like Live for all my presentations. So I remember Monday morning waking up. I'm laying in bed. My alarm goes off. It's like 5 o'clock in the morning or something. I was going to get up. I was going to like get a couple hours in before my kids woke up and everything. And 5 o'clock goes off. And I'm like, turn it off. 10 more minutes.

Goes up again, 10 more minutes. 10 more minutes and I'm asleep. Then I wake up and I'm like, ah, dang it. Okay, 6 o'clock. I could still get up if I needed to. But like, if I don't get enough sleep, it's going to be hard for me to actually function during the day. So if I get one more hour of sleep, I can get more done during the day. I'm like, okay, I'm going to go back to sleep for another hour, right? Resistance is fighting me. I finally get up. I'm like, okay, I'm going to go and I get everything ready, drive my son to school, drop him off, go to the office, about to get out. Okay, now I'm going to find something that's going to work.

And also I'm like, oh, I'm gonna check my email real quick. Put my phone out. Oh, I'm gonna check social. Oh, I'm gonna take Facebook. Oh, Instagram. Oh, I wonder if anyone messaged me on Slack. Oh, and also I'm doing this and this and this and this. Also I'm like, oh crap, resistance got me again. Put my phone down. And then I go to the next thing and the next thing. And I'm realizing this thing is hitting me every 15 seconds. Boom, boom, boom, boom, boom. I was like, how do I get anything done? How do any of us get anything done, right? And so the resistance is the opposite. We have the calling, the thing that's driving us and the resistance is the other side over here, okay?

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I'm going to draw, make this guy look a little evil. This is the resistance, right? And the goal of the resistance is to get you guys to slide off the track, to get into what Napoleon Hill called hypnotic rhythm. You get this thing where you're stuck into this spot and you're not moving forward. Okay. It's interesting. Like, I'm curious how many guys feel it's like there's two, there's like,

Hypnotic rhythm in my mind is like this feeling where you're stuck, right? You're stuck in a rut. Have you guys ever felt this before? You're stuck in a rut, right? This is what drifters go to. They're stuck in this thing where they just can't seem to get out. There's drifting and drifting versus the driven are all about moving forward, okay? There's times I feel like, well, I'm going to move forward. I'm going to move forward. But then the resistance is always pulling us back, trying to get us to drift. Like, no, I got to move forward. I got to move forward. And we're drifting like this constant battle back and forth. If you think about this, the majority of people, especially outside this room, the majority of people live their life in resistance. They're living in this life where it's just like this circular thing.

Okay. I don't know about you, but I look at those people and it makes me so sad. I'm like, do you know what you're capable of? Do you know what you're, like, if you would put your mind towards something, you could change so many people's lives.

Um, it's frustrating. In fact, uh, when we were in Kenya, Eileen asked me, she's like, why are you so passionate about this kind of stuff? I was like, I think the reason why is because I see people where I can see the potential. Like I know what one human being is able to do. If they're able to get their message out, they can change an army of people. And so when I see somebody who's got so much potential, so much they could be doing, they're not, it drives me nuts. Um, it's really hard for me. And so, um,

Where's that going on? Sorry. And so hypnotic rhythm is like this feeling like this, right? And this is where most people spend their life. And we're always trying to get out of these ruts and start moving forward to be one of the driven, okay? And so that's kind of where resistance hits us. And so I want to give these names because I want...

I want as a community for us to be able to talk about these things. Like, like I have this calling, I have something I'm working towards. I have a vision where I'm trying to create and then the resistance is the thing that I'm fighting against. And so we have that battle back and forth. It's, it's, uh, it's the key. Okay. Now, one of the interesting things about the calling that a lot of you guys have probably noticed is that we don't like, sometimes we'll see like way over here, like you'll see the end goal, like, oh, that's what I want to get to. I'm trying to get to that thing over there. Right. But like,

All the way from here to there is all foggy. Kind of like when they opened the wall here, all the fog came out. It's really, really foggy, right? Like I don't know how to get from here to here. And so our job is to like take steps forward in faith. You take a step forward, oh, and then like the fog clears a little bit. You're like, oh, I see where to go.

Okay, I'm nervous, I'm scared, I'm taking another step forward. And faith, boom, and then fog clears and you keep going forward, right? And so faith is such a big part. It's taking these steps of faith towards the goal, towards the calling it's driving you towards. Okay, so calling and resistance. Now, one thing I want to point out that I think is really interesting that has helped me so much in my life ever since I first, I read this in a book a couple years ago, and it was powerful. How many of you guys struggle because you have a lot of voices happening inside your head? Come on, you guys, I know it's true. How many of you guys have more than one voice in your head?

Okay. And you're like, is that me? Did I think that? Is it somebody else? Like what's happening? Okay. And

And I had in the book I read, they explained it was so powerful. So there's basically three voices inside jet. Okay. The first voice is actually your brain. And what this voice says, this voice asks questions. Okay. Ask a lot of questions. Like, should I do this or should I do that? Should I do this? Should I do that? Right. That is, that's actually your brain. Your brain is the thing that's asking questions back and forth. That's how our brain functions. Like, should I go this way? Should I not? Should I sign up for the program? Should I not? Should I go to school? Should I like, like our brains always asking questions. Okay. That's, that's how you know it's coming from you.

you. The second voice, so that's the first voice, is you. The second voice is this calling. Now, this voice is different. This voice is not something that's ever questioning. This voice tells you things, okay? And usually it's quiet. And usually it's one thing. It's like, hey, Russell, go do this. Hey, call that person. Hey, go over there, talk to that guy. That's what calling feels like. Calling doesn't typically repeat itself over and over and over again. It asks you once. Like, hey, or it doesn't ask you. It tells you once. Do this thing.

And then wait to see what you do. Oh, he's a good steward. This idea. I'll give him another one. Do this. Try this. We have to learn how to be in tune with that. Okay. But it's hard because the resistance is the third voice. Okay. The resistance is annoying. The resistance is loud. Okay. Typically it speaks in absolutes. You guys remember Star Wars when they're like only sis deal in absolutes. Okay. It's weird how Star Wars fits almost every situation. Anyway. Um,

Okay, the resistance speaks in absolutes. This one says, hey, Russell, you're not ready. Hey, you're not worthy. Hey, you look funny. Hey, you talk too fast. Hey, no one's gonna pay attention to you. They're gonna mock you on social media. Blah, blah, blah. Thing after thing after thing after thing. Okay, and it's not quiet. It's loud and it berates you over and over and over again, right?

So these are the three voices in our head. And we start understanding that's what's happening. You say, look, this voice of resistance is coming and it's talking and it's not nice. It's direct. It's absolute. You are not good, Russell. You're not good enough. You're not ready. You're not worthy. No one's going to love you.

Like that's what's coming from here. And when I'm aware that that's not me thinking that's coming from external things, gave me freedom. I realized that this is not me. This is something I've got to be listening for. And when I hear it, I got to move forward. Right? And then the questions are your mind. Right? And so I started paying attention to my thoughts that are happening. Because sometimes we hear this over and over and over again. We think it's us. Like, man, I must not be ready. I must not be worthy. Because I keep telling myself that. It's not you. It's resistance trying to get you to not take your calling. Right?

Okay, or you're like, wait, am I supposed to call that person? Am I supposed to do that thing? Also, you're doing the questioning thing. Okay, if you're doing this questioning thing, like, wait, was that me? Was that someone else? If it came as a quiet, like direct telling what to do, then yes, it's coming from the calling. Okay, all right, that's the first thing I want to talk about. The second thing I want to talk about, and this is the part like that I have been geeking out on the most. I'm having so much fun talking and thinking and learning about this. I'll adjust my slides to it.

I'm talking about conscious versus subconscious, how our brain works. The more I've started to understand how my brain works, the easier it is for me to be successful in any area of my life, okay? And these are simple concepts. Obviously, there's a deep side to this. You can go deep into the science and all that kind of stuff. That's not my goal. If my goal is to give you guys a usable model that's simple, that's easy to help you understand how our brains work, okay?

The first thing to understand is that there is a conscious and a subconscious mind. I know most of us know this. This is something that back in the early 1850s, back when the New Thought Movement was happening, is when they were discovering this stuff. They're like, oh my gosh, there's a conscious mind, there's a subconscious mind. And they're different in how they work together. So when you start reading all the books from the New Thought Movement, this is what they're just discovering in the very first time. You see how excited they are and they're freaking out and they're testing things and trying things and learning all these crazy things during this journey, which is so much fun to read about. And so for me, it gets me excited. Now there's so much more science on that we can even understand it better.

There's the conscious and the unconscious. The first thing we'll talk about, in fact, I'm going to draw a picture of a brain. I think a brain looks kind of like that. There's a brain. Okay. There's like little squigglies in the brain. So we all said that part. Okay. So here's our brain. Now,

First thing I want to talk about is our conscious mind. So conscious mind is up here in front of our skull, right? This is the part that we're having conversations with every single day. Okay, so this is like the frontal lobe part. And if you look at this, there are basically, there's two voices that are happening inside your conscious mind, okay? I talk about the conscious mind as they ask all the questions, right? It's your brain asking questions, right?

I think it was Buddha said that this conscious brain is like monkeys. And when you do more research, actually, there's two monkeys. And for those of you guys who were – how many of you guys went to Unlock the Secrets two years ago? Yeah. So that's our young entrepreneur event with kids and stuff. And I brought monkeys and elephants and lizards. We had a bunch of fun with it. I didn't do it for today, but I do want to bring back one of the slides, which is this. So understand that there's these two monkeys that basically are sitting up here on the front. Okay, there's monkey number one. I've never drawn a monkey. Okay.

They got tails. I don't know. There you go. Okay. But they are here on your...

on your conscious mind, right? And this is the conversation you're having, right? Every single person is having this conversation consciously every single day. Emotion and logic, emotion and logic, okay? For example, let's say I go to the grocery store and I'm hungry, right? Emotion, I'm like, oh, I'm hungry. I need to eat something. Or I go to the drive-thru, right? And so I'm emotionally driven to go do something. I go to the drive-thru. I look at all the menu, like, oh, it's amazing. And my emotion's like, oh, you want the milkshake for the appetizer? Emotionally, I want that, right? And the logic comes in like, wait, you're really going to drink a milkshake for breakfast?

I'm like, but I really want one. I get that's a lot of calories. They're gonna be a little sluggish today and boom. Here it is. Emotion logic. This is the two voices that are questioning each other in your head every single day. And some of you guys, your emotion is way louder. And some of you guys, your logic is way louder. How many guys do you think are more emotional? You hear the emotion more often. Okay. How many guys are more logical?

Okay, the reality is we got both these things, right? And that's like when we're questioning is emotion, questioning logic, emotion, questioning logic. This is the debate that's happening in your brain all the time. Again, Buddha called the monkey brain because it's like this chattering, chattering back, forth, back, forth, back, forth, back, forth. It can be exhausting sometimes, right? So we have these two things, emotional logic happening all day long, right? And so this is what's happening here in your conscious brain. It's the first thing to understand, okay? So our conscious brain's got these two things. This is the questions going back and forth, right? Now our conscious brain's got some very important things it needs to do.

And I broke it down like five or six different steps that our conscious brains required or is responsible for. Okay. The very first thing our conscious brain is supposed to do is to figure out our definite purpose. Okay. What is the thing that we are trying to do? What is the result we're looking for? What is our purpose? Okay.

Okay, when you start reading Napoleon Hill and read all his books, his manuscripts, it's interesting because almost every single one of his books, he has different laws of success. And we have Think and Grow Rich, all these different books. But almost every single time he starts the book, talking about this one principle, which is having a definite purpose. You have to have a definite purpose. If you don't have a definite purpose, you're just wandering around doing nothing, right? The reason why most people don't succeed in life is because they have no definite purpose. So because of that, they're in this hypnotic rhythm. They're just going circular, not moving towards anything.

Right? It's not until you have a definite purpose, like this is the thing that I'm trying to do. This is the thing I'm trying to accomplish. This is where I'm going. That's when everything changes for you. Okay? I started thinking about myself, like in my life, like when I was growing up,

A lot of you guys know I was a wrestler growing up. And I wasn't a great wrestler. Like, you can ask my dad or my brothers. Like, I wasn't a great wrestler. We went to wrestling practice. We tried stuff. I was kind of just there. I was with my dad. I was just like, okay, I'm wrestling. I was kind of just doing the motions, right? Wrestled my first year. I won half the matches, lost half the matches. And then the next year I started, and I wasn't that good. And I remember my dad took me to the state tournament.

I'm sitting in the state tournament and there were two kids from our high school who were actually in the state finals. And we're watching the first kid was the first guy was a guy named Matt Woods. Matt Woods in the state finals. He wins the state title. He was already a two-time state champion. He became a three-time state champ. And we're watching him as the ref raised his hand. I saw that. And we're saying like that, that's what I want to do.

I had a definite purpose. I want to do like, I want to be a state champ. It wasn't like, I want to, I want to learn how to be better. I want to, I want to get a good workout. I want to, it was like, no, that, that is the thing I want to do. It was definite. It was not just a purpose. I want to wrestle. No, no, no, I'm not. I want to wrestle. I want to be a state champ. When do I want to be a state champ by? I want to be a state champ as soon as possible. I want to be a state champ by next year.

Right? So I told my friends, I'm going to be a state champ next year. They're like, you're not even good. I'm like, I know, but I'm going to be a state champ next year. Definite purpose. Okay? When I had a definite purpose, I had something to run towards. Right? Before that, I was just circular, just not just in the spot, just like, oh, I'm showing practice, I'm doing something. As soon as I picked a purpose, I had that purpose, a definite purpose, then I had something to run towards. Same thing happened in business. Okay? When my wife and I got married, I had this business. I was like trying to sell some stuff. We were joking because, um, um, um,

I think I had probably five customers maybe when Clint and I got married. And I was so nervous. What if one of my customers emails me like I'm going to be in trouble? So I brought my laptop to our honeymoon just in case one of our customers would have an issue. I could fix it on the fly. But I remember like I was trying to figure out this business, but it was just kind of like I was doing this thing. I was just kind of going around. And it wasn't until John Rhys, and some of you guys have heard me tell this story before. John Rhys, I think it was August of –

I remember a day off top of my head, but he, um, he did what was nobody done prior. He, uh, sold a million dollars worth of his course in an 18 hour period of time, made a million dollars in a day. And I remember sitting there, uh, as this young entrepreneur, just kind of doing this thing. And all of a sudden I was like that, that, that's what I want to do. Definite purpose. I want to make a million dollars. And I was like, it's not in my head. I'm like, it's not possible to be here today, but if he did it in a day, it's

I think I could do it in a year. I remember he had a thousand dollar course, a thousand copies. I'm like, hey, I just need to make a thousand dollar course and I got to sell a thousand copies in a year. That's three a day. If I can do that, then boom, I made a million dollars. So now I had a definite purpose. It wasn't just I'm in business to be in business. It was like, I want to make a million dollars in a calendar year. And so I literally, it wasn't just like in a year, random. It's like in a calendar year. It starts January 1st and December 31st. Like I have to make a million dollars in that window.

There was a definite purpose. Now you may be like, oh, Russ, that's really easy. But back then, you have to understand, I'd maybe made like $15,000 total, like five years in business prior to that. All of a sudden, I'm like, oh, I'm going to make a million dollars in the calendar year. Okay, but what happened, it took me out of this like rut of drifting and resistance and just like, oh, I'm just here doing the thing to getting out of that and saying, this is where I'm going. Driven. Definite purpose. So I picked a definite purpose and I started running towards that. Okay, and it started in January 1st, went through the whole year. At the end of the year, did not make a million dollars.

Man, I got close. It's like six, $700,000. I'm like, okay, December 31st, it starts over again. Start the next year, set a goal. Calendar year, got really close that year. I think I got the 800,000 or something like that. Missed it again. I'm like, dang it. Next year, started the goal, boom. And by, I think October 17th was the day that I broke a million dollars. Okay. Thank you. Three years prior, I was making one or two sales every other month, right? And

Because I was just drifting to like, boom, definite purpose. The first step is our conscious mind has to figure out what is the definite purpose? What is the thing that I am trying to do? Okay. I remember, man, 12 years ago going to ClickBank. I remember walking to ClickBank. There's big, huge offices and everything. It had employees. It had staff. It had this wall with clocks on the wall for every time zone they had customers in. I remember sitting there like that.

That. If you stand 12 years ago, I didn't have a business. I had a couple offers. I had a couple of funnels that were out there and that was it. But I didn't have a business. But I saw ClickBank. I was like that. I want that.

Okay, how do we build a business? Well, building business, we need more than just selling a product. And we started going through it, and boom, 10 years later, ClickFunnels, right? So for you guys, the first key is do you know what your definite purpose is? I think my next slide here is Napoleon Hill. So Napoleon Hill said there's one quality which one must possess to win, and that's definite as a purpose, the knowledge of what one wants, and a burning desire to possess it.

Okay? So do you guys know what your definite purpose is? Not like, I want to make money. I want to win a two column club award. Like, definite. Like, I want to do this by this certain time. In fact, as I was doing research for this, one of my friends sent me this. Bruce Lee was a huge Napoleon Hill fan. In fact, in his day planner, you see like the times that he was studying Napoleon Hill throughout the day. And then there's, this is a document that went up for auction in

And it got sold before I found out about it, otherwise I would have it because it's insane. But he had his definite chief aim, his definite purpose document. And this is what it looks like right here. In fact, if anyone knows who bought it, you can connect me with them. I want to buy this. I want this frame because this is the coolest thing in the world. But this is Bruce Lee picking his definite purpose. And some people think, oh, Bruce Lee was like the greatest karate guy of all time. He wasn't. It was not his purpose. His purpose was not to be the greatest karate person of all time.

Okay, this is his purpose. He said, I, Bruce Lee, will be the highest paid Oriental superstar in the United States. In return, I will give the most exciting performances and render the best quality and the capacity of an actor. Starting 1970, I will achieve world fame. And from then onward to the end of 1980, I'll have my possession, $10 million. I will live the way I please and achieve inner harmony and happiness. Definite purpose.

This is what I'm talking about. Napoleon Hill said you got to take this, you got to write down your definite purpose, print it on your wall, and read it every single day. Otherwise, it's so easy for resistance to slip you back into this, right? You got to be able to see it and see it every single day, see it over and over and over again. This is, again, this is the one that Bruce Lee wrote and had on his wall. Once again, if any of you guys can help me find this thing, I really, really want it. But it's pretty cool, right? And so...

My question for you guys is this, is what is your purpose? What's your chief aim? What are you doing? You have to be specific. What exactly do you want and when, and what are you willing to do to achieve that? Okay?