Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
The Marketing Secrets Show
Deep Dive
Why did Kathryn Jones Lish initially get into the world of funnel building?
Kathryn was initially driven by a desire to impact both her family and the world, seeking a way to help people while also making money. She discovered ClickFunnels through a recommendation on a webinar and found the concept of sales funnels systematic and appealing to her brain.
What was the pivotal moment for Kathryn in realizing she could turn funnel building into a career?
Kathryn realized she could build funnels for others and get paid when she discovered the ClickFunnels certification program. Her father, who was also an entrepreneur, saw the value in the program for his business and paid for her to participate, leading her to build funnels for his company and eventually for other clients.
How did Kathryn handle the resistance she faced from someone close to her regarding her entrepreneurial aspirations?
Kathryn faced resistance from a boyfriend who doubted her ability to be a good mother due to her business aspirations. This led her to question her path and seek validation through various parenting books. She ultimately found clarity in the definition of nurture as 'enabling and providing opportunity,' which aligned with her entrepreneurial goals and resolved her internal conflict.
What are the key strategies Kathryn Jones Lish suggests for building a profitable funnel agency?
Kathryn suggests starting with design hacking to create high-converting funnels, finding clients who are in pain and need sales, leveraging funnel hacking to model successful strategies, and optimizing funnels for continuous improvement. She also emphasizes the importance of balancing entrepreneurship with personal and family life.
How does Kathryn define the role of a parent in relation to entrepreneurship?
Kathryn defines the role of a parent as 'enabling and providing opportunity,' which she realized is synonymous with entrepreneurship. This realization helped her reconcile her desire to be a present parent with her business aspirations, viewing both as ways to enable and provide opportunities.
What is the first level of funnel building Kathryn recommends for beginners, and how can they monetize it?
Kathryn recommends beginners start with design hacking, which involves finding and modeling successful design patterns from existing funnels. They can monetize this by offering design services to clients who have tried building their own funnels but need professional design to improve conversions. The price range for these services is typically three to four figures per build.
How does Kathryn suggest finding clients for funnel building services?
Kathryn suggests finding clients by identifying people in pain who need more sales. She recommends looking in online communities, social media groups, and forums where business owners discuss their struggles with funnels. By offering solutions to their specific pain points, funnel builders can attract clients seeking professional help.
What is the 'revolving pricing method' and why is it valuable for small businesses?
The 'revolving pricing method' is a strategy that helps businesses turn every client into a long-term profit machine by creating sustainable and predictable income. It is valuable for small businesses because it provides a way to stabilize cash flow, which is crucial as the average small business only has about 28 days of operating expenses in reserve.
How does Kathryn describe the process of optimizing funnels for better conversion rates?
Kathryn describes optimizing funnels as a continuous process of testing and tweaking elements like headlines, buttons, and design to see what works best. She emphasizes the importance of data-driven decisions and suggests that even small improvements in conversion rates can lead to significant revenue increases, especially with high traffic volumes.
What is the timeline for seeing results in Kathryn's funnel builder certification program?
Kathryn's funnel builder certification program is designed to get participants their first sale within 15 to 20 hours of effort. The program is structured in a step-by-step manner, allowing learners to monetize each micro skill they acquire before moving on to the next.
- Kathryn Jones Lish's journey from college student to successful entrepreneur.
- The 'Sell Sales Funnels Challenge' at the ClickFunnels office.
- Opportunities in the funnel-building world for budding funnel builders.
Shownotes Transcript