Change is hard because it requires shifting personal beliefs about oneself, which form one's identity. If new habits or actions don't align with this identity, they won't stick long-term. Cognitive dissonance and the principle of consistency make it uncomfortable to challenge existing beliefs, as they are tied to our self-image and sense of stability.
Cognitive dissonance occurs when there's inconsistency between our beliefs and reality, causing mental and physical discomfort. To resolve this discomfort, people rationalize or trivialize conflicting information, reinforcing their existing beliefs. This resistance to inconsistency makes it difficult to adopt new beliefs or behaviors that challenge one's identity.
Beliefs, formed from repeated thoughts, create one's identity—the perception of who they are. This identity dictates actions and habits. For example, if someone believes they are unlovable, they may interpret others' actions as evidence supporting this belief, reinforcing negative behaviors. Changing identity requires altering these core beliefs to align with desired actions and habits.
Confirmation bias is a mental filter that makes people seek evidence supporting their existing beliefs while ignoring contradictory evidence. This bias reinforces self-limiting beliefs, such as 'I'm not good enough,' making it harder to adopt new, positive beliefs and behaviors necessary for personal growth.
To change beliefs and identity, one must identify the new belief needed to achieve their goals, attach emotional significance to it, and repeatedly affirm it through writing, speaking, or visualization. Over time, this repetition rewires the brain, replacing old beliefs with new ones that align with desired habits and actions.
People reject compliments or positive feedback when it conflicts with their self-beliefs. For example, if someone believes they are unattractive, they may dismiss a compliment as insincere or trivial. This rejection occurs because the positive feedback doesn't align with their existing identity, causing discomfort and reinforcing negative self-perceptions.