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Want to Be More Persuasive? Try This!
2025/1/24
The Mindset Mentor
R
Rob Dial
通过播客、社区和书籍帮助人们改变心态和提升生活质量的自我发展专家。
Rob Dial: 我将教你一种强大的说服技巧——利用锚定效应。这是一种心理现象，人们在做决定时会过分依赖收到的第一条信息。你可以利用这一点，在商业、销售、谈判和人际关系中提升你的说服力。
例如，在销售中，你可以先展示更贵的商品，然后再展示你真正想卖的商品，让顾客觉得你的商品很划算。在谈判中，你可以先提出比你预期更高的要求，再逐步降低，最终达成你想要的结果。在人际关系中，良好的第一印象非常重要，因为人们会将第一印象作为锚点。
记住，要善用锚定效应，不要作恶。
Deep Dive
This chapter introduces the anchoring effect, a cognitive bias where people rely heavily on the first piece of information received when making decisions. It explains the psychological mechanisms behind this bias and its impact on judgment and behavior. Examples of how it affects decision-making are provided.
- The anchoring effect is a cognitive bias.
- People tend to anchor to the first piece of information received.
- First impressions matter significantly because of the anchoring effect.
- Our brains are wired to seek patterns and compare new information to existing knowledge.
Shownotes Transcript
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