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cover of episode will.i.am on AI – and the future of creativity (from ReThinking with Adam Grant)

will.i.am on AI – and the future of creativity (from ReThinking with Adam Grant)

2024/7/30
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Will.i.am
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Will.i.am认为AI目前还不能称之为具有创造力，因为它只是对已知信息的重新组合和再循环，而非真正的创造和想象。他认为真正的创造力是将不同的想法和思维方式应用于前所未有的领域，创造出意想不到的组合。他举例说明，AI擅长模仿，但缺乏对人类情感和文化背景的理解，无法进行真正的创造性表达。他认为，AI目前更适合用于信息收集和激发灵感，而非直接进行创意创作。他相信未来AI可能会发展出真正的创造力，但目前AI的创造力只是对现有信息的重新组合，缺乏原创性。他认为，评价AI创造力的标准不应该仅仅是盈利能力和可扩展性，而应该关注其是否具有原创性和突破性。他认为，人类不应该因为AI而感到绝望，人类的创造力是令人惊叹的，AI只是工具，不应该取代人类的创造力。 Adam Grant认为AI目前对普通人有三大作用：增强技能、节省时间和拓宽视野。他承认AI目前只是对现有信息的重新组合，但认为这与人类的创造力也有相似之处。他引用研究结果表明，AI在某些领域可以产生比人类更具新颖性和可行性的创意，但同时也可能产生更多糟糕的创意，需要人类进行筛选和判断。他认为AI可以作为一种工具，帮助人们克服创作障碍，但它并不能取代人类的创造力。他认为，人类的创造力在于将旧事物以新的方式组合，AI也是如此，只是其过程不同。他认为，AI目前还无法进行突破性创造，也无法判断自己是否产生了原创性想法。

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Chapters
Will.i.am discusses his innovative use of technology in music, from hosting a radio show with an AI co-host to envisioning a future where music is generated by AI based on simple inputs.

Shownotes Transcript

You may know will.i.am as the 7-time Grammy-award winning singer, songwriter, producer, and frontman of The Black Eyed Peas. But his interests beyond music have also taken him down a surprising and creative path – from serving as the director of creative innovation at Intel, to becoming the first artist to stream a song from the surface of Mars, to hosting the first radio show with an AI co-host. In this episode of ReThinking with Adam Grant, organizational psychologist Adam Grant asks about will.i.am about his creative process and digs into how he turns his expansive ideas into reality. will.i.am also shares his hopes and fears about the future of technology and entertainment, and the two debate what AI can and can’t do for human creativity. Transcripts for ReThinking are available at go.ted.com/RWAGscripts)