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cover of episode 24. Feelings First: How emotion shapes our communication, decisions, and experiences

24. Feelings First: How emotion shapes our communication, decisions, and experiences

2020/11/20
logo of podcast Think Fast, Talk Smart: Communication Techniques

Think Fast, Talk Smart: Communication Techniques
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Baba Shiv
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Baba Shiv: 人类90%-95%的决策和行为受情绪而非理性驱动。沟通应首先关注情绪大脑，根据受众的风险偏好（类型1或类型2思维模式）调整策略，在沟通中营造舒适感，利用熟悉感、信任感、验证和幽默等方式。在说服他人时，应优先考虑情绪因素，理性因素作为辅助。 有效的沟通需要良好的心态，减压是关键，可以通过深呼吸、想象、幽默等方式实现。充足的睡眠和舒适感对沟通至关重要，可以采取一些方法来缓解压力和调整状态，例如食用舒适食物、晨跑等。 最有效的劝说方式是让对方自我说服，可以通过“宜家效应”引导对方参与，使其对想法产生归属感。适度的“不完美”可以增强说服力，但需注意时机。有效的沟通者必须是好的倾听者，要让对方参与，拥有想法。 Matt Abrahams: 作为一名沟通技巧方面的专家，Matt Abrahams 在对话中积极引导 Baba Shiv 展开其在神经科学方面的研究成果，并就如何将这些理论应用于实际沟通中提出疑问和见解。他认同并补充了 Baba Shiv 关于了解受众、营造舒适感、倾听的重要性等观点，并分享了自身在沟通方面的经验和体会。

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Baba Shiv explains how emotions, not reason, primarily shape human decisions and behaviors, emphasizing the importance of leading with emotional content in communication.

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“Something like 90 to 95% of our decisions and behaviors are constantly being shaped the non-consciously by emotional brain system.” In this episode of Think Fast, Talk Smart, Professor of Marketing Baba Shiv sits down with lecturer and host Matt Abrahams to share his research on how emotions affect our, and our audience’s, decision making. 

“You’ve got to pay careful attention to the audience that you’re talking to and allow the person to talk,” Shiv says. “Allow the person to talk because then, the person has ownership of the idea.” 

 Think Fast, Talk Smart) is a podcast produced by Stanford Graduate School of Business. Each episode provides concrete, easy-to-implement tools and techniques to help you hone and enhance your communication skills.

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