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cover of episode 27. Psychology Trumps Technology: How to Be a Better Communicator on Social Media

27. Psychology Trumps Technology: How to Be a Better Communicator on Social Media

2021/1/28
logo of podcast Think Fast, Talk Smart: Communication Techniques

Think Fast, Talk Smart: Communication Techniques
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Jeff Hancock
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Jeff Hancock: 本期节目探讨了社交媒体沟通中的心理学因素，强调心理学比技术更重要。Hancock教授认为，理解社交媒体的关键在于理解人们的心理动机和行为模式。他指出，社交媒体的使用虽然改变了沟通的规模和方式，但其底层逻辑仍然遵循心理学和沟通学的规律。Hancock教授的研究表明，社交媒体的使用时间与抑郁症、焦虑症等负面情绪的关联性很弱，其影响取决于使用方式。积极的社交互动可以提升幸福感，而消极互动则可能加剧负面情绪。他还建议，评估社交媒体使用效果应关注内容和互动对象，而非单纯的时间。在应对网络负面评论方面，Hancock教授建议区分评论来源的重要性，并利用工具进行情绪汇总分析。他还强调了语言风格的重要性，真诚的表达更易获得成功，并建议在社交媒体沟通中保持真诚、能力和及时的回应。 Matt Abrahams: 作为节目的主持人，Matt Abrahams 与 Jeff Hancock 教授就社交媒体沟通的方方面面进行了深入探讨。他引导 Hancock 教授阐述了社交媒体对个人身份认同、信息披露、幸福感以及人际关系的影响。Abrahams 同时也关注了社交媒体中负面评论和网络欺凌等问题，并与 Hancock 教授共同探讨了应对策略。在节目的最后，Abrahams 总结了 Hancock 教授提出的社交媒体沟通技巧，并对 Hancock 教授的观点进行了补充和阐述，强调了故事在沟通中的重要性以及对受众的关注。

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Social media has small effects on well-being, with both positive and negative impacts. It's important to focus on the quality of interactions rather than just the time spent on social media.

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“Psychology trumps technology,” says Jeff Hancock, founding director of the Stanford Social Media Lab and professor in the Department of Communication at Stanford.

“If you want to understand what's going on in social media, the first place to start is with what's going on psychologically.”

On the latest episode of Think Fast, Talk Smart, lecturer and podcast host Matt Abrahams sits down with Professor Hancock, to talk about the communication tendencies, styles, and mistakes of social media users. “Whenever there's a new kind of technology ... our focus is on what it's doing,” Professor Hancock says. “But I think over time what we end up realizing is that it's still people using it to accomplish things. And I think when we start to when we step back … we can get a sense of what really is changing.” 

Think Fast, Talk Smart) is a podcast produced by Stanford Graduate School of Business. Each episode provides concrete, easy-to-implement tools and techniques to help you hone and enhance your communication skills.

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