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cover of episode 37. Be Better: How Communication Catalyzes Business Transformation

37. Be Better: How Communication Catalyzes Business Transformation

2021/8/5
logo of podcast Think Fast, Talk Smart: Communication Techniques

Think Fast, Talk Smart: Communication Techniques
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Robert Siegel
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Robert Siegel: 本书探讨了企业如何融合数字和物理属性，并提出了五大数字属性（分析能力、创造力、同理心、风险管理、内外合作平衡）和五大物理属性（物流、制造、规模化运营、生态系统塑造、持久力）。成功的企业需要兼顾这十个方面，而优秀的系统领导者善于管理叙事，为员工、客户和生态系统成员提供清晰的背景信息。有效的沟通对于所有层级的领导者都至关重要，它不仅限于高层管理人员，而是贯穿于整个组织的各个职能部门。 对于大型企业，领导者需要评估过去成功的因素是否仍然适用于未来，并了解新技术的影响。员工需要定期评估自身技能是否符合岗位要求，并不断提升自身能力。 对于小型企业，学习大型企业的经验至关重要，尤其要重视运营的实际操作和客户体验的各个方面。 在虚拟环境中，有效的沟通需要营造类似电视演播室的环境，保持活力和互动性，并关注学生的反应。练习和预演对于提升虚拟沟通技巧至关重要。 《工业家困境》课程探讨了在融合物理和数字的世界中如何改变产品开发和公司组织方式。成功的领导者需要具备产品经理的思维方式，并善于讲故事，同时也要善于倾听和回应客户的反馈。 Matt Abrahams: 作为一名沟通方面的专家，Matt Abrahams 在访谈中积极与 Robert Siegel 互动，引导话题，并就虚拟沟通、企业转型等方面提出问题，促进了访谈的深入和信息量的丰富。他与 Siegel 的讨论涵盖了沟通在企业转型中的重要性，以及如何提升沟通技巧，尤其是在虚拟环境下的沟通技巧。他强调了倾听在沟通中的重要性，以及反思自身技能和适应变化的能力。

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Rob Siegel discusses the importance of blending digital and physical attributes in business, introducing his Brains and Brawn model and highlighting companies like Amazon and 23andMe as examples.

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In this episode of Think Fast, Talk Smart, Stanford GSB Lecturer Robert Siegel sits down with Matt Abrahams to discuss the role of communication in helping businesses to adapt and transform and his new book The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical Specifically). “You have to see how things are interacting with each other. You have to see how your organization is interacting both internally and externally. And so what we found is that great systems leaders were really good at managing the narrative,” says Siegel.

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